Content Marketing for Personal Trainers: 3 Steps to Success

Content Marketing for Personal Trainers:

3 Steps to Success

Learn how to create your first 3 pieces of online content to generate word of mouth, increase exposure, and get online clients with nothing more than your smartphone and expertise.

Every personal trainer should be creating content for their online following to maximize their earning potential. Content creation can be used to grow your business and create a loyal customer base. 

There are many benefits of creating online content:


• Establish yourself as an authority

• Help tons of people with their fitness problems 

• Generate new clients

• Create an online source of income

• Increase your professional footprint

• Connect with new people

• Create new career opportunities 

• Your current clients will be proud to share your content to their friends 

• Get more clients without spending money on advertising


Here’s how to create the most amount of top quality content with the least amount of effort.

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How to Create Your First 3 Pieces of Online Content


Think of a solution to one client’s pain point.

Start by thinking about a singular problem that one of your clients have. Think about if this problem is unique to them or if it’s something that you think other people also struggle with.


Write a blog article

Write an article solely focused on fixing this problem for that specific client. It doesn’t have to be long either, try to cover 3 main points in 700- 1,500 words (for reference: this article is about 1200 words). Your 3 points should be as follows:

**Intro:** state the problem that your client is facing and give some background information that makes the readers feel connected with them. Feel free to use a made up name if your client likes to be private.

**Innovative solution:** talk about how they overcame this hurdle and how you helped them do so. Relay this information in a way that makes it clear how the reader can apply this information to their own life

**Conclusion:** Highlight the 3 biggest takeaways from your message and give them ONE actionable thing they can do to get started. This part should paint the resolution after the problem is fixed, show the reader how good it feels to fix that pain point that they’re currently struggling with. Show them how the grass is greener.

After providing a well written solution to the problem, post this on your blog. If you don’t have a website you can create a highly functional and beautiful site with WordPress for an inexpensive cost, I’d recommend that option for anyone starting their online personal training journey.


Create a short video

Now that you have a completed script about your topic you need to create a video about this same topic because most people would rather watch someone enthusiastically explaining how they can improve their quality of life rather than reading about it. Plus the same people who read and liked your article will be more inclined to share your video now that they trust your information which helps them and others put a face to the name. This is vital in becoming known, liked, and trusted. In order to become a successful personal trainer you will need to complete the K, L, T triad and this is one of the quickest ways to accomplish this.

All you need is an iPhone that shoots in a quality of at least 720p (most shoot in 1080 or higher) and a stand for your phone. Amazon has smartphone tripods for as low as $10. You don’t need any fancy cameras or studio equipment to shoot a simple landscape (turn your phone sideways) view video from your chest to slightly above your head. Experts call this the “talking head” frame and it’s about as personable as it gets; the focus here is simply your face (know), your personality (like), and your knowledge (trust).

Here was one of my very first videos:

Keep this video short and sweet, use jump cuts to edit out the rambling, only keep the best sentences. It may seem weird at first to watch yourself jump from sentence to sentence but it actually makes it easier to watch for the viewer and reduces any down periods in your video. Keep it between 1-4 minutes because these days people have very short attention spans and if it’s too long people will scroll past anything that seems too time consuming.

Here is what my videos with jump cuts look like now.

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Video editing software: I use iMovie just because it’s simple and I can usually edit 10 minutes of raw footage into a solid 3-4 minute video within about 30 minutes. You can also use FilmoraGo and Splice (both free and available on your smartphone).


Condense to make it easily consumable

Next thing you need to do is condense your blog article/video to an easily consumable Facebook post, tweet headline, and Instagram caption. You can do this by copying and pasting the 3 main points of your blog post/video into a separate word document (I just use the notes app on my iPhone) and then editing it to flow well together. This should be between 100-400 words max and it should be captivating enough to make readers want to head to your blog post or watch your video to learn more.

To shorten your videos you can go into your video editor to cut your video down to 1 minute so it fits Instagram’s time restriction or just post different sections of the video for multiple posts per video.

Remember to clearly explain how they can access your other content. You can even include the link to the video or article in this same post or in your bio on Instagram and Twitter.


Schedule and repeat

Once you do this one time you will understand the cycle of repurposing content to maximize your impact for your content creation efforts. After a couple times you will be able to see what form of content resonates best with your audience. Don’t forget to pay attention to the times you are posting throughout the day.

Always pay attention to the schedule of your target demographic: I tend to post my written articles at 12pm on Tuesdays and Thursdays and my videos around 4pm on Mondays and Wednesdays. I do this because most of my potential clients are at work from 8-4pm so they can’t listen to the audio on a video while they are at their desk, but they tend to be able to read an article after their lunch break or during slow periods throughout the day. 

So now you have your first blog for your website, a post for Facebook, Instagram, and twitter, and your first YouTube video! I’ve given you a strategy to squeeze the most amount of content for all of your content creation efforts to ensure that you stay motivated and encouraged while getting the results that you want. Hopefully this helps you get your first few online clients within the first month like it did for me!

Hope this helps,

Ethan Halfhide 

ACSM Certified Exercise Physiologist 
Owner of

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How to Create a Lead Magnet to Grow Your Online Fitness Business

How to Create a Lead Magnet to Grow Your Online Fitness Business

Ever wonder how to get people to your website and on your email list to land your first client and grow your online fitness business?

Search the depths of the Internet for answers, and you’ll probably dig up a million different ways to do this. But there’s a key feature to include on your website that can help you bring in leads, build authority as an online personal trainer, and grow your fitness business.

Turn prospects into clients with a lead magnet

Know what it is? A lead magnet is a marketing term for a document designed to generate interest, engage prospects, and start a conversation that can turn information seekers into paying clients.

Even if you haven’t created a lead magnet before, chances are pretty good that you’ve signed up and downloaded your fair share. Check out the online fitness business gurus and personal trainers who have been in the game a little longer, and you’ll see what I mean.

How to Create a Lead Magnet to Grow Your Online Fitness Business

For example, transformation specialist and online personal trainer Ryan Spiteri created the Fat Loss Cheat Sheet as a lead magnet to connect with prospects. When someone signs up, they download this free PDF via email, get added to his email list, and receive weekly messages that provide useful information about things like working out, dieting, and fitness goals. And mixed in with those emails are opportunities to purchase a training program.

Create your own lead magnet for your fitness business

Now that you know what a lead magnet is and how it works to help build your online fitness business, you can create your own. But I’m not a writer, or designer? Don’t worry. It’s not as hard to create a lead magnet as you might think.

By following a few simple steps, you can create a lead magnet for your fitness business to connect with the type of clients you want to work with.

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Identify your niche

There was a time when the average personal trainer was in high-demand, had a solid book of business, and trained everybody from athlete to new mom, overweight or obese adults, and senior citizens. But online personal training has changed the game. It’s a lot harder to be successful as a general personal trainer when you’re running an online fitness business.

Here’s the reason. When people decide they want to get in shape, lose weight, train for a race, or even enter a bodybuilding competition, the Internet is typically one of the first places they look to find answers. Specializing in a specific area or niche, greatly increases your chances of being found when someone searches for, “weight loss coach,” for example.

Specializing is how online personal trainer Dave Smith found his niche helping new moms and women with weight loss, dieting, and fitness goals.

lead magnets for personal trainers


Do your research

Take the time to figure your target audience or niche, and you’re one step closer to creating a lead magnet that converts. Once you know your niche, you can dig a little deeper to find out more about their goals, interests and concerns, and what your niche audience is looking for help with online.

Here are some questions to think about to help you develop a topic idea for your lead magnet.

  • Where do your ideal clients hang out online? (Facebook, Instagram, Twitter, Pinterest, etc.)
  • What are their concerns, issues, pain points about health and fitness?
  • What problems are they talking about in Facebook groups, niche specific websites, and online forums that your online fitness business can solve?

Find out what people are really searching for online. Here are a couple more ways to help you research your niche to develop a lead magnet.

  • Use Google Keyword Planner. This free tool allows you to see the search volume and trends for key phrases people are using to search for information online. For example, while writing this post, we found that only about 100 people search for “online fitness business” a month. But “fitness business” gets about 1,000 searches a month.
  • Type in search terms you think your target audience is using to help you find a key phrase to help shape your lead magnet.


Developing your lead magnet idea

With a well-defined niche and solid research, you can start developing an idea for your lead magnet. If you’re freaking out about this step, it’s pretty normal. Don’t overcomplicate it.

At this point, you know your niche. You’ve got the credentials to be a personal trainer and run an online fitness business. And you probably already have real-world experience training clients or working out yourself.

The biggest mistake people make at this point is thinking that the lead magnet needs to be a massive resource of information, an ebook hundreds of pages long, or a week-long mini course. Yes. You could spend the time to create these types of lead magnets. But you don’t have to.

Make it as simple as possible. For example:

These examples should give you some ideas to develop your own lead magnet. Obviously, you’ll need to spend some time writing or recording the content. It makes sense for most fitness business owners to try and control costs when starting out, but you could hire someone to create the content for your lead magnet.

You could also repurpose existing content (like a podcast episode, blog post, case study, series of emails, resources page, etc.) and turn it into a lead magnet


Designing your lead magnet

You’re a personal trainer and fitness business owner, not a graphic designer. How are you going to get your lead magnet designed (cover, page design, video/audio intro, etc.)?

Option #1. Be willing to learn something new. For example, you can use sites like Canva for free to design a lead magnet cover. And YouTube has its own video editing software and tutorials. You’ll have to spend some time learning how to use these tools, but they’re relatively user-friendly, and most are free.

Option #2. Pay someone to design your lead magnet. If you don’t already have a steady stream of personal training clients and income, you probably want to keep costs down when starting your online fitness business. But to get leads coming in, it might be worth it to pay someone to help you design your lead magnet. is an affordable option, where you can find talented graphic designers with rates as low as $5 per project.


Go live, and start collecting leads

Once you’re done with your lead magnet, you’ll want to connect it to your website with an opt-in form to capture email addresses. You can find free WordPress plugins to do this, or pay to use lead generation tools like Lead Pages. Basically, these tools (free or paid) help automate the process. When someone submits their email address, they’ll receive your free lead magnet, and be added to your email list.

But you’ll need to do more than just post your lead magnet on your website. If you don’t have a massive email list or social media following, you need to help people find out about it. Here are some effective, and inexpensive ways to do this:

  • Send out an email. Even if you don’t have a big email list, you probably have a few contacts. Send an email and invite them to check out your lead magnet.
  • Reach out to bloggers/websites that already have a followingOffer to write a guest post about a health/fitness topic. Include a link to your lead magnet. (see tip #1 for specifics on this approach)
  • Be a guest on a podcast. About 57 million people a month listen to podcasts in the U.S. alone. And a lot of those podcasts cover health and fitness topics. Contact podcast hosts via email, Twitter, Facebook, Instagram, etc. Provide a brief bio that mentions you’re a personal trainer, and ask if they’d consider interviewing you. You’ll probably get a chance to plug your lead magnet and point people to your site in the show notes.
  • Answer questions on Quora. Create an account, and start answering questions about health and fitness. Include a link to your website in your bio.
  • Post a video on YouTube. It doesn’t have to be long. 1 to 3 minutes is fine. You can even record a decent video with your phone. Introduce yourself. Talk briefly about common health and fitness challenges people have, and how you can help. Or instead of a talking-head video, demonstrate an exercise, or how to cook a healthy dish. Encourage people to visit your site for more information.
  • If you do have a budget, consider spending a little money to run a Facebook ad campaign, for example, to promote your lead magnet. Or use social media to host a contest to get people to sign up for your lead magnet with a drawing for something of value like a gift card, fitness tracking device, or free coaching.

It might take a little time to develop an effective lead magnet and get it all set up on your site. But it’s a smart strategy that will help you grow your fitness business.

Have questions about creating a lead magnet for your fitness business? Let’s discuss. Leave a comment in the notes.

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Personal Trainer Career Roadmap

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19 Personal Training Marketing Ideas that will get You More Clients

19 Personal Training Marketing Ideas that will get You More Clients

Next, make a list of the sites that appear on the first two pages of the search results (without making note of the paid ads). In the above search, the sites that appear are:

Chances are a lot of the searches you do in the fitness industry will reveal these sites in the search results. I know what you’re thinking:

“How am I going to get featured on”

You’d be surprised how receptive some of these sites are to fitness posts from knowledgeable professionals. But sites aren’t people and you’ll have to narrow down your list to the people who write for those sites to get featured on them.

Here’s how to connect with those authors you’ve found on these sites:

First step is to find the author of one of the posts that came up in your search. In this example, we look at the article and find the author, Dr. Jim Stoppani, prominently displayed along with his contact information:

Before you continue below, if you are interested in our FREE MARKETING COURSE that provides 0.5 continuing education units sign up here: Build Your Marketing Muscle: The FREE Guide to Marketing for Personal Trainers

Would you like to know how the most successful personal trainers market their personal businesses?

Consider yourself lucky because today we are going to provide you with a laundry list of the best sources of personal training marketing ideas that you can use to grow your business today. 

If your interested in learning how to apply these strategies to get clients as an online personal trainer check out our How to Become an Online Personal Trainer Blog.

Notice: there will be nothing here about wearing a polo with your logo on it (duh!) or starting a Facebook page here.

We are bringing the heavy lifting stuff. Ready?

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Write for industry blogs to get touted as an expert

One of the most highly impactful ways to showcase you are an expert and an authority in the fitness industry is through other well-established media outlets. But how do you break into these industry blog sites, trade journals or magazines?

There is a process to this mayhem:

First, you have to invest some time in creating impactful content on your own website (you do have a website right?). Before you can start reaching out to others and offer them insights on their publications you’ll have to prove you know what you are talking about on yours.

When you approach a fitness blogger or other media outlet as an unknown they will likely look at your website to see the quality of writing you do. When they make it to your site they may also click around on your social media links to see the kind of following you have. While your social presence may be in the beginning stages, you can do your part to create some really great content on your own site that assures the other blog owners you’ll do the same for them.

So how do you find these sites?

You probably already know some influential people in the fitness industry. Start by writing down their names on an Excel spreadsheet or Google Doc.

Next, do some Google searches on the topic you want to cover to find people in your niche.

For example, let’s say your niche is with high intensity circuit training (HIIT). Google “HIIT workout tips” and here’s what you’ll get:

Write for fitness blogs
Jim Stoppani

You can connect with Jim on Twitter and Facebook and also visit his website to see if you can find an email address or contact form. Then you simply start a dialogue and let him know you are a fan of his work. Be careful not to jump right into to asking for a guest blogging opportunity; nurture your contact a bit, share their content and you’ll increase your chances of them being open to a guest blogging opportunity or at least, sharing some of your content too.

But let’s take this a step further and use Jim’s name to look for more sites you can add to your list and repeat this same process. Keep in mind that 80-90% of these people you reach out to will decline or not even respond. This means you better have a pretty decent list.

That said, let’s Google “Dr. Jim Stoppani” to see where else he writes:

Dr Jim site 1
Dr Jim site 2
Dr Jim 3 pack

Now we have a few more sites that Dr. Stoppani has written for that we may be able to approach as well. Check out the site. It is a review and not a site you would want to add to your list. You have to be discerning about who you reach out to so we included that one as an example.

The more you reach out the better you’ll get a building relationships. The more relationships and articles you get published the more exposure you will get and the more business will grow. This is especially important to help you grow your online personal training client list.


Stay top of mind with existing clients

with email

It is all too often personal trainers don’t utilize their existing client base to upsell or to help expand their reach. One of the best ways to do this is through email.

Consider this fact:  email has nearly three times as many user accounts as Facebook and Twitter combined? That’s 2.9 billion.

Email is the most personal medium that exists and you know what, personal training is personal too. You develop relationships with your client based on their habits, diets and goals; email is a great way to connect with them with personalized messages, links to relevant articles or other business-related affairs.

Plus there’s the fact that email will help stay top of mind. This means that the client you have who only comes in twice a month will still be thinking about you every week as you make it a point to send them emails that are catered to them or are helpful for your client base as a whole.

Consider investing in a personal training client management software like gymGO or email software like Mail Chimp or Constant Contact to store all of your past and previous clients’ emails and to send out bulk emails with fitness and nutrition information that keeps them involved with your fitness philosophies and educates them on how to live healthier lives.


Make referrals easier on your clients by providing them with tangible, shareable, referral documents

If you’re like 90 percent of personal trainers out there you probably get most of your business from word-of-mouth referrals. That is great and you never want to push referral marketing out the door as a long-term and ongoing source of clients.

However, you still want to make sure you are doing as much as you can to maximize referral-generating behavior:

Referral-generating behavior are the ideas you put in place that make their clients want to talk about you.

Think of the common way a word-of-mouth referral is initiated:

You are at a BBQ with friends, the topic of the host’s beautiful grass comes up, someone asks how he does it and he tells them about the company that comes out and sprays twice a month. Boom. Word-of-mouth referral for the lawn company.

The host doesn’t walk around telling everyone about the lawn care company, it just sort of came up in conversation. But he might mention the lawn care company if they incentivized him with some kind of reward.

Lucky for you, you don’t have to wait for the BBQ to get a referral. You can create referral-generating behavior on your own.

In your personal training business referrals are a bit easier to come by because the results of speak for themselves. Incentivize your clients to get their friends in to see you by letting them know that their referral will result in something free for them and their friend.

In a study conducted on referrals it was shown that the person who gave the referral was more interested in helping out one of their friends than they were helping themselves to the reward for the referral.

In other words, provide an incentive for both sides of the referral – the referrer and referee – that will make both of them happy. One free personal trainer session for each is always a good idea but you can get more creative if you want.

To take it a step further, make the process of referring that much easier. Sure you can tell your clients about your referral incentive program and see what happens.

Or, you can draft some kind of document or email that can easily be shared with the friend. This way your client has something tangible to pass on – like a card or an email – and the recipient has the card to bring in or the email in which to redeem with you.

It is perfectly fine to ask your clients for referrals on a weekly or monthly basis. Just don’t look desperate – give your clients the perception that you are really busy by saying something like “My schedule just opened up and I can take on new clients. If you know anyone that is interested please let them know I have some slots available.” Reinforce your verbal message with the tangible email referral they can forward to their friend or the referral card.

Hint: If you really are busy, don’t give your clients the impression that you are not. A busy personal trainer is looked at as a good personal trainer. Pick your times that you want to ask for referrals discerningly so you don’t look desperate. The email approach works here because it is a bit softer than the verbal ask.


Assign homework to clients to make your sessions last longer

What’s your typical session length? 30 minutes? An hour?

Here’s the thing:

Your clients are most likely paying for you by hour and want to feel like they are getting the most out of their time.

So how can you make them feel like they are getting more out of their personal training than what’s involved in the session?

With homework, that’s how.

Give your clients things to do in between sessions so they feel the value of your services, always have something to take home with them, and have something to talk about with you when they return for their next session.

The homework can be as simple as an exercise they can do on their own, a posture issue or a nutritional tip that required some grocery shopping. It also might include a food or workout journal where you can talk about what your client wrote down in a future session.

Homework really helps your client feel like they are involved in their own destiny and helps them connect with you on another level because they can think independently of you while they are away. This almost always results in a client who has lots of other questions and really starts to gain a sense of value in your relationship.

Incorporate Homework with Fitness Technology

A lot of personal trainers are intimated by fitness apps like My Fitness Pal because they can make recommendations on nutrition and workouts, freeing them up from the need of a personal trainer. The thing is people that want personal trainers don’t buy apps. They want the in-person benefits that come with motivation and the personal element.

You offer all-encompassing programs and the personalized experience that you can’t get from an app – addressing muscle imbalances, prior injuries, corrective exercise, flexibility, strengthening weak muscles and analyzing movement patterns. Apps can’t do that. In other words, you are not offering a one-size-fits-all experience and the fitness apps can’t take away from that, only complement it.

Use My Fitness Pal (or a similar app) right when you bring on new clients. Using BMR as starting point, you can determine and make recommendations for nutrition. You can also use this data to craft the training regimen accordingly and really maximize that first meeting.

Knowing what new clients are eating can help you provide extra guidance outside of the gym. Monitoring what existing clients are eating and how many calories they burn makes you more professional looking and gives you another tool to impress the client but also helps to minimize the potential for error on their end.

With My Fitness Pal personal trainers can “friend” clients, have them share their stats with you, and allow for collaboration. You can also comment on their input, staying top-of-mind and furthering your role as someone who remains a valuable asset to their health and fitness.


Invest in your own education to become more valuable

What can you do to become more valuable as a personal trainer? Certifications.

The major accrediting bodies: NASMACEFitness Mentors, ACSM, NSCA, etc…

All require some sort of continuing education. Why not use this opportunity to get additional credentials that make you:

  1. More knowledgeable
  2. More desirable
  3. More valuable

Take Fitness Mentors Certified Online Trainer Certification for example. This will allow you to help more clients by training people online. In turn you clients will see you as certified to train people online, leading to more trust and a larger client base. 

Instead of a personal trainer who helps people lose weight or get in shape you have now elevated your title to someone who can help them anywhere and at any time as a Certified Online Personal Trainer.

Speaking of further on continuing education, our Business and Sales CEU Course offers all the CEUs you need to recertify your CPT credential and it contains actionable steps to build your business way beyond what this blog is providing. Call us at (424) 675-0476 or learn more here.

Obviously, there are multiple specializations you can go after all depending on your interests and goals. Most accreditation bodies have certifications for things like nutrition, weight loss, group training, martial arts, youth fitness, senior fitness and even golf.

The more you know the more valuable you are. The more valuable you are the more you can market yourself on guest blogs and fitness sites (see idea #1).

In addition to studying for certifications and adding more plaques to the wall, you’ll want to have a radar on the types of information your clients are consuming.

Any new fitness trends or nutritional trends may come up in conversations with your clients and you don’t want to be blindsided by them.

Here’s why:

If a client asks you a question about a fitness trend and you give a deer in the headlights response, your credibility may be in question.

On the other hand:

If you are asked a question about some new fitness trend and can intelligently provide your insight on what it means to them or you, your client will trust you even more and value you as a resource.

Just remember, studying hard, attending conferences and workshops and getting additional certifications shouldn’t be looked at as expenses. They are investments in your business and your future.


Brand your personal training strategies and techniques

Have you ever heard of “Koga Fitness?” How about “8-minute abs?” Zumba? Tae-bo? You get the idea?

These are all examples of workout routines that are branded.

If you have a unique fitness strategy, tactic or technique, slap a name on it and talk about it.

Instead of telling your female clients that you’ll be working on their legs and butt today why not tell them you’re working on your signature “Brazilian Booty Blast” workout instead?

If you design something people like it will catch on and you’ll be known for coming up with a great workout rather than relying on the generic term “personal trainer.”

Who knows, maybe you’ll even create your own viral YouTube video and make millions on advertising?

Make sure you document (legally and otherwise) your branded fitness strategies so that you can create marketing materials to support it. You’ll be handing these out to clients and posting them on your website so you’ll want to be sure you don’t skimp on the graphic design and quality you put behind these little used marketing gems.


Get listed on the most popular online directories to maximize website referrals

This particular personal training marketing idea can also fall into what is called SEO or search engine optimization.

Check out this below search for “personal trainer west palm beach” on Google:

PT map pack

You’ll see that the first seven results all appear in what is called the “map pack.”

Now, you don’t need a website to appear in this map pack but you are strongly advised to try to get some leads from common searches like this one.

The first thing you’ll want to do is claim your business with Google. You can do that by visiting their site and creating your business citation for free:

While Google is likely the most important citation (also known as directory) listing, there are others you’ll definitely want to try to get on.

Using this same search example of “personal trainer west palm beach” we can see some of the other popular directory sites you’ll want to be on lower in the search results:

Organic results personal trainer WPB

Jump on these sites and see if you can add your personal training business to their directory. Along with Thumbtack, Ideafit, Your Trainer, and AngiesList, another good place to get listed is on RightFit Personal Training.

You’ll want to build out as many citations as possible, getting in that “40 to 60 range or more” according to personal training online marketing expert Daniel Lofaso of Digital Elevator. “Citations can influence about 20% of your ability to rank locally,” says Lofaso. He also mentioned a quick Google search for “local business citation service” if you want to find a company that will help you affordably build out the most important citations for your personal training business.


Sign up for every online personal trainer site (niche directories)

Niche directories, as mentioned above, can be very valuable for personal trainers who are looking to get exposure online. To be included on these industry sites you simply need to add your listing to their directory and you’ll benefit from the exposure that these popular sites provide.

It can be challenging to find the exact locations on these sites where you can add your contact information but the listing portal can usually be found in the footer. For example, one of the most popular personal trainer sites in which to get listed is (which you’ll also notice from the example above came up second in a search for “personal trainer west palm beach”).

On this site, there is a link in the footer that says “Get Listed.”

Personal trainer niche directories

Other sites may have the portal in the footer as well and this is usually the most logical place to look for it (unless it is front and center on the homepage). Also, many of these sites, like, allow you to list your information within their directories for free but there may be some paid options as well.

How to Find Personal Trainer Listing Directories

The aforementioned way to find these niche personal trainer directories is to simply type in “personal trainer [city]” into Google search and see which ones are the most popular in your area. You’ll want to get on those first.

You can also get some solid directory listings by dong a search for “personal trainer directory listings” on Google. Here are a few popular one’s to get you started:

These sites tend to rank better than your ordinary personal trainer website so it pays to get on as many of them as possible.


Use Your Local Chamber of Commerce to Sell Group Fitness Packages to Business Owners based on Employee Productivity Research

As a personal trainer you know that if you don’t work out, you usually feel like crap. Well, the good news for marketing yourself as a personal trainer is that there is some scientific research that backs the aforementioned un-scientific statement and you can use that to get in front of lots of potentially great clients.

The scientific stuff, which was even covered by an article in Forbes, goes something like this:

  • Businesses are more profitable when workers are more productive;
  • Employees that workout are more likely to be productive because they have greater energy levels as well as higher self-esteem. These healthy employees take fewer sick days, have lower absenteeism, and cost the company less in health care costs, all things that lead to money saved for the business;
  • Thus, companies that encourage or offer employees fitness programs can benefit from increases in productivity, lower costs, and ultimately profitability.

This stuff practically sells itself if you know who to sell it to. Guess what? I’m going to tell you who to sell it to (hint: here’s where your local Chamber of Commerce fits in).

A great place to sell the idea of employee group fitness packages is at a place where business owners congregate. One of the first places that comes to mind is the local Chamber of Commerce (although you can approach any other organization that may have business owners).

I know what you’re saying, “Aren’t Chambers the types of places where realtors and florists go to try and get business?” Well, yes, but you are smarter than that because you’ll make these people want to come to you rather than you having to awkwardly try to shake a million hands to hunt down the decision-makers and tell them about your great employee productivity/profitability idea.

Here’s what you do (assuming you are a member of the organization you are going to approach):

  • Contact your local Chamber of Commerce (do a Google search “[city] Chamber of Commerce”) and visit the About or Board of Directors page to track down the contact information for the President or Executive Director. You may even want to call the general number to see who the appropriate person to speak with might be.
  • Next, tell them that you want to host a workshop on “How Group Fitness Programs can Increase Company Profitability”

Hell, let’s make this easy for you. Here’s a script you can use:

Hello Director Gluteus,

I’m a new Chamber member and I’d like to get more involved within the organization. I’d like to hold a workshop at the Chamber offices on the topic of “How Group Fitness Programs can Increase Company Profitability.” This is a research-backed topic that shows how an investment in fitness programs for employees results in increased employee productivity and profitability.

Please let me know if this something that you think the members would be interested in attending and I can provide more details.


Personal Trainer Bob

Now that you’ve gone directly to the source and asked for their help in organizing an event that benefits their members, you’ll probably get a resounding “yes” for your request. Now you’ll have to begin to put together your presentation you built up so much.

Using the following studies (ABC, and D) as reference points, create a PowerPoint presentation that hits the following points:

  • Uses science to show how fitness results in decreased absenteeism, increased productivity and profitability.
  • Shows them your recommendations for group fitness programs that meet your criteria for helping employees stay physical fit (for example, twice a week sessions).
  • Shows them that you have already created an amazing program that they can enroll their employees in today!

Now, the Chamber is useful because they will market your workshop for you. To give them a proper nudge, request that they send out the news about your amazing workshop to their entire email list as well as their social media networks. Also, make sure you emphasize that the workshop is for business owners or decision-makers so these type of people show up. The email will likely also attract general personal training clients as well and that ain’t a bad thing!

To take it a step further, try to mention in the marketing that space is limited and that the follow up email should say “only a few seats left” or something like that that showcases demand for your workshop. Get a list of all the attendees before or after the workshop so you can follow up on your own and thank them for attending.

Chamber memberships are around $500/year (give or take) so if you get just one client it is likely it will pay for itself.


Partner with local health-conscious businesses

In the above example we learned how to leverage the power of a much larger organization to help us market our own services. You can do the same thing by partnering with other health-conscious businesses.

By doing this you not only get the exposure that the business can provide due to their much larger network, but you also get a statement about your credibility if a credible business mentions your services.

For example, in my neighborhood, a local coffee shop that attracts a lot of young, active people, hosts donation-only yoga classes every weekend. There are generally about 10 to 15 people who show up for the hour-long classes, generating the instructor about $10 per student times the two or three classes she gives each day. At $300 to $450 a day and only three hours of work, it’s not a bad partnership.

Plus she gets to make relationships with people who may be interested in her services whom can become clients the rest of the week.

What local businesses do you think would make for good partnerships in your community? Take some time to explore opportunities and determine if your services would also be a good fit for the businesses you’d like to approach.


Charitable donations

Charitable donations are good for two reasons – tax deductions and free exposure – and for the purposes of this personal trainer marketing idea we will be focused on the latter (click the previous link to vet the potential charities for specific tax info).

This is actually a bit of a diamond in the rough marketing tip that I have used before and that has landed me quite a few new clients. Here’s how it works, it’s pretty simple.

Do some research on upcoming charitable events in your area by Googling “charitable events [city].” After finding one that you particularly resonate with, contact the event director to let them know that you are interested and to see if you could donate some personal training sessions as a prize.

If this is agreeable, see if you can get mentioned by name (or website or brand) during the charity as well as on their website and their marketing materials. I found that offering a free 3-pack of sessions is a great way to get exposure, gives you the opportunity to turn that offer into a client, and allows you to get a nice little tax write-off if you do it right.


Get a booth at a swap meet or flea market

A swap meet is a gathering in which like-minded enthusiasts get together to exchange items of common interest. You can get a booth at a swap meet or fair – gyms often do this – and offer things like body fat assessments or hold fitness-related contests. For example, hold a push-up contest where the person that does the most pushups (within one minute) gets one or two personal training sessions.

The idea is to collect contact information for each participant and then just call everyone and tell them they won and give them their free session in hopes that they’d actually become a paying client. The booth at the swap meet might set you back a few bucks but if you are able to land a few clients it will easily pay for itself.

You can find local swap meets much in the same way you find charity events above, by Googling them. Type in “swap meet near me” into Google and check out some of the local events then inquire about getting a booth. Check out these tips for marketing yourself at a flea market.


Offer healthy shopping outings

As a trainer you know that nutrition is, for most, more important than working out. This is why offering to take your clients to the grocery store, and educate on what you recommend that they eat, is a great way to provide more value as well as show them how much you care about their results.

This works best if you take one client at a time to their favorite grocery store, and show them how to eat right based on their budget, likes and fitness goals. The idea is not to criticize them if they go straight for the Twinkies, but to educate them on how balance in their diet can really help them perform at their peak.

As a bonus, or if you want to upsell an additional service, let them know that you will create a nutritionally balanced meal plan for them so that they can easily follow it and get results. Whether their goal is weight loss, weight gain or muscle gain, your expertise will allow you to create something valuable and that will keep them wanting to keep coming back for more of your advice.


Host competitions against clients and get local sponsors involved

If you really want to make a splash and go after some big time public relations exposure, this idea is for you. Hold your very own “Biggest Loser” type contest with your clients and set a start date where you take measurements on weight, or, if you specialize in another area, gains in the chest or biceps.

Once you have your pool of contestants, start sounding the horn. Get local businesses involved (health-conscious businesses are recommended but not mandatory) and ask them to provide gifts, in exchange for exposure, as part of a grand prize (and runner-up prizes). From there you’ll also want to get the local media involved to see if they will cover the story. The media loves these type of feel-good stories so if you can get ahold of them and get them to agree to cover your contest you’ll benefit from a lot of free exposure (as will the local businesses that you involve).

After the initial time period is up, let your participants and the media know who the winner is. You’ll want to take before and after pictures and promote them on your website, at the gym and on social media to show progress and how great your training is. You can also use the contest to continually market yourself and use the client testimonials to get social proof on your efforts.


Advertise a personal training session “bring a friend to any session, anytime” promotion

Allow existing clients to bring a friend in to any session, anytime, or advertise that you are opening up sessions to include the ability to bring in friends. This works well because friends like to work out with friends and if you open up this promotion for free, your clients will actually feel good about giving the gift of health to their friends.

This practice works best if your clients tell you that they want to take you up on the promotion and you provide them with a signed waiver with a specific date (you’ll especially need a signed waiver if you train at a corporate gym). The idea is to give your clients something tangible – the nicer looking the waiver the better – that they can hand to their friends.

When the friend comes in to work out with you and your client it will be easy to get to know them quickly. When they see how badass you are and how great it is to share your fitness knowledge, they’ll be more likely to sign up for their own sessions.


Offer package pricing to encourage longer-term relationships

You may have heard the old marketing cliché that getting new clients costs five times as much to acquire than an existing one does to retain. Whether this is true or not, the reality is that more time should go into wowing your existing clients than trying to drum up new business.

Think of the cell phone companies – does it piss you off too that all the promotions are for new clients and existing, long term clients get the shaft? The lesson here is don’t be like the cell phone companies, benefit from existing clients by upselling them and keeping them around for the long haul.

One of the best ways to do this is to offer package pricing – something like “buy five sessions get one free” – to create real value for your clients. This not only extends your relationship, giving you more time to prove results, but also shows your clients that you care about their wallets.


Buy a specific piece of equipment and invite people to use it

Sometimes fitness equipment can promote your ideas just by being seen better than you ever could. For example, I bought a slide board and invited people to use it at an ice skating rink. Slide boards are particularly helpful for building strength and endurance in the legs and my goal was to attract both hockey players who wanted a competitive advantage as well as figure skaters who wanted to improve their stride.

As people approach your special equipment area, try to recruit them as clients or put them on your marketing list as they have to sign up to get involved. Give them a free try on the equipment and explain the benefits of it, paying particular attention to their fitness goals. Just make sure that everyone who wants to try your equipment signs up for your marketing list so that you can reach out to them later.

Other cool equipment: big ass tires, battle or climbing ropes, etc.


Do fitness competitions yourself

Enroll in a bodybuilding competition yourself – such as a “figure competition” – and the exposure you get from the comp, as well as the marketing you’re doing to promote how good you are looking via social media, will help spur leads.

CrossFit trainers do this all the time. You’ll often see a trainer in a CrossFit Games or similar competition sporting their gyms’ attire, all the while doing wonders for their exposure. Not only do people get to see you in action, putting your strength and training techniques to practice, but they also see that you train at a gym, providing you instant credibility and attracting attention to your gym or brand.


Embrace the power of cross-referring

Personal trainers are not isolated in their aim to help clients get healthy. There are lots of other health and fitness professionals that help people become their best that may not necessarily involve weight training or exercise.

These are the types of professionals you should seek out – start with five – so that you can cross-refer clients to one another. Think of local nutritionists, chiropractors or physical therapists, physicians, hair stylists, massage therapists, sports coaches, etc. who your clients may benefit from. The referral partnership should be communicated – don’t just refer them without letting the other professional know that you’d like to try to consciously cross-refer – and be proactive about your referrals.

When referring, go the extra mile and call the professional with your client standing next to you or shoot them an email and CC your client so that the connection is actually generated. Don’t just say “go visit Dr. Jones,” form the connection and benefit from instances when your referral network does the same for you.

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Fitness Mentors Featured on

Fitness Mentors Featured on

Fitness Mentors Featured on
“Boss” man Eddie Lester, Founder of Fitness Mentors

Recently, Fitness Mentors founder Eddie Lester was featured on thePTDC for a very informative article for personal trainers called 3 Monetization Strategies for How to Earn More Money as a Trainer.

The PTDC, or Personal Trainer Development Center, is one of the largest collaborative blogs for trainers on the internet and a great place to learn how to grow your personal training business. As such, it was pretty cool that they featured Eddie on their site (even though he is boss).

Check it out when you get a chance. Here are some of the “cliff notes” from the article.

  1. Utilize Amazon Affiliate Marketing Through Your Website

If you have a reputable personal training website and are driving a good amount of traffic you can set up an affiliate marketing account through Amazon and earn commissions on the sales of products people buy as a result of visiting your site and following your link to Amazon.

You will, of course, want to have a professionally designed website (hint, hint we do that now) and you’ll want to mention items that are relative to what your articles discuss. So, for example, if you are recommending a certain type of protein powder or juicer, link to it using your xenical diet pill weight loss Amazon affiliate account and enjoy the commissions if people take you up on your advice.

  1. Sell Group Fitness Packages to Local Businesses

Getting in front of business owners with a lot of employees is something that can be very good for business. In this strategy to make more money as a trainer, the idea is to approach your local Chamber of Commerce and ask them if you can present a workshop on how to do something like “Increase Corporate Profitability with Health and Fitness Programs.”

You’ll likely get a bunch of CEOs to show up and hear what you have to say and then get a bunch of new group fitness clients. Check out the full post for the play-by-play on this strategy.

  1. Train Trainers

The personal training industry is speculated to grow by 13 percent each year until 2022. This means that if you are a savvy trainer not only can you whip America into shape but you can also capitalize in the growing trend in people who will be training other people.

You can train trainers how to be more successful in their businesses, sell them products that they can sell their clients, or come up with cool website ideas that help trainers learn. Check out the full post for some other actionable ideas.

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Personal Training Website Ideas

Personal Training Website Ideas

If you really want to progress your career in personal training – either as a trainer or a fitness guru – there’s no better place to get exposure than your website.

A personal trainer’s website can be the place where they attract clients, share their expertise about fitness and wellness, reach a global audience, and promote their personal brand.

But I’m not going to lie, the health and fitness industry is saturated with 100s, if not 1,000s, of websites all vowing for a piece of the market, making it all the more difficult to make your site stand out.

Below we will take a look at some various personal trainer website ideas that will give you an edge on the competition and help you to progress your personal training career and personal brand to heights you never thought possible.

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Effective Website Marketing from Other Popular Personal Trainers

A good place to start for personal trainer website ideas is to look at what some other successful trainers have done with their sites. Here are some examples of marketing strategies and designs that help them convert website visitors into clients.

Email Lead Capture

Did you know that 91 percent of consumers check their email daily, 74 percent prefer to receive communications via email, and 66 percent have a made a purchase as a result of an email marketing message?

These are just a few of the amazing statistics behind email marketing that make it so important to your success. When a potential lead visits your site, odds are they won’t just pick up the phone and schedule a meeting with you.

However, if you can capture their email you can continue to stay in front of them with your blog or other interesting workout-related content and eventually build their trust.

Here are a few examples of email lead capture from other personal xenical in usa trainers that are a good idea to implement into your personal training website:

Examples of Email Lead Capture

Right when you get to the website one of the first things you see is your opportunity to get “fresh content.” A blog subscription is one of the ways Tony is getting leads who, over time, will learn to trust Tony while he stays top-of-mind each time they get an email with great content from him.

Another example of effective email lead capture is from the website. Right when you get to the homepage this popup comes up with a free offer incentivizing something valuable – a free deadlift tutorial – in exchange for your email.

email popup lead capture for personal trainers

Podcast Lead Capture

If blog writing or the creation of video tutorials is not your thing, consider doing what did and create a podcast. You’ll be able to speak your mind and do things like JC where you field questions from your audience.

Plus you can post podcasts on iTunes and get even more exposure from searches there. Learn more about starting a podcast and marketing it here.

personal trainer website ideas podcast

Use Social Proof

Although most new sites or trainers won’t have the kind of media exposure as John Romaniello of Roman Fitness Systems, any indications of your credibility as a personal trainer will help earn the trust of potential clients visiting your site.

This site, and many others, use the “As seen in” section in a place that is visible on their homepage to build instant credibility.

personal trainer social proof example as seen in

Social proof is not just limited to media exposure however, nearly any personal trainer can take advantage of the type of social proof that personal trainer Neghar Fonooni establishes on her site.

She uses testimonials to showcase what real people have said about her and backs up her results with actual before and after pictures of clients. This way her results can speak for themselves.

personal trainer social proof example

The Call-to-Action (CTA)

The CTA of a website is one of the most important components. It has been said that the average person now has the attention span of about 2.5 seconds, less than that of a goldfish.

When someone lands on your website you need to do two things, fast:

  1. Let them know what your site’s all about (in under 3 seconds)
  2. Tell them what to do next

Let’s look at some examples of sites that have strong CTAs.

The site has a really simple, yet genius homepage that helps Jason do a few things:

  1. The “Why You’re Not Making Any Gains” appeals to people who can relate to that and lets them know what the site is all about – helping clients get gains.
  2. The huge “Get Exclusive Content” button tells you exactly what you will be getting if you subscribe to the blog.
  3. By subscribing, Jason is also gathering lead information.
  4. Below the lead capture section we also see the often used social proof element of “As featured in…” that adds credibility.

Good job Jason!

personal trainer call to action example

Again we look at the Roman Fitness Systems site, one of my favorites in terms of leading the customer down a path. For personal trainers who are just starting out or are not selling specific workout materials or products online, this is a good site to emulate.

In terms of the CTA, there are two:

  1. “Start Here”: It’s so simple yet efficient at helping guide people through the site. If you are a trainer and want to let people know where to find out more information about you, use your own “start here” button to lead them down your sales path.
  2. Two options: Also very simply done is the option to either get hot or get huge. This too is a CTA that helps lead people down a very specific sales path. 2

One thing you may have noticed from the above examples is that some personal trainers monetize their sites in different ways. That is something you’ll also have to consider when building your website.

Deciding on the Type of Site You Want

to Promote

Just like there are different types of personal trainers there can be different types of personal training websites. Obviously there can be some overlap between different areas of health and fitness but it’s usually easier to start narrow and deep rather than go broad and shallow.

Here are the three main types of personal trainer sites that you’ll want to consider and an explanation of their purpose:

  1. Client-centric and local: this is the type of site you’ll want to build if your goal is to get new personal training clients in your local area.
  2. Topic-specific: these sites focus on specific topics – like strength training, weight loss or bodybuilding – and usually have some type of monetization strategy that doesn’t involve one-on-one or group personal training.
  3. Brand-specific: the other type of personal training site is the brand-specific site. As the name implies, these are for brands with multiple trainers and/or facilities.

Client-centric and Local Personal Trainer Websites

With this type of website your main goal is to have people who are searching for personal trainers to find you or to have a place to collect leads. Here are some tips to have success with this type of website:

  • Get a professionally-designed personal training website: your website is a reflection of your brand and is also a reflection of the type of work you provide. If you have a badass website with cool pictures, lots of information on your process and other trust-building signals, you’ll look as if you have a successful personal training business even if you’re just starting out.
  • Don’t just build a site, build your personal brand: when building your client-facing site, you’ll have to consider how you’ll sell your fitness theory. This means having your website describe the following items so that clients know what to expect from you and can get excited about working with you:
    • What health means to you
    • What your daily routine is to promote health
    • What you eat and why
    • Your strategies to create a new habit or behavior
    • What exercises you use to get in the best shape
  • Marketing your website (SEO): the easy way to market your website is through your personal interactions, with business cards and through word-of-mouth referrals. But the long-term and personal-training-website-marketing-that-should-be-on-your-radar will come in the form of what’s called search engine optimization, or SEO. SEO, a form of marketing that sees your website will be found by people who are searching for personal trainers on search engines, is like personal training for websites. It helps them get strong, get attention, and become sexy in the eyes of Google. SEO will be one of your greatest assets if you are trying to get new clients on a continual basis.

For an example of a client-centric personal training website check out, the website of Fitness Mentors founder Eddie Lester. Eddie’s site does a few things right: first, it is clear that it was designed by professionals and not by amateurs. Second, Eddie’s website focuses on images to tell the picture of what he is selling.

Eddie Lester website responsive mockup

Thirdly, Eddie has a robust About page that talks about his background and as well as his certifications.

personal trainer about page example

Fourth, Eddie makes good use of the services page and speaks about the services that are unique to his business. He also mentions his price points, something that most potential clients will want to know right off the bat.

personal trainer services page example

Finally, Eddie adds social proof with an up-to-date testimonial page. His contact information is also clearly displayed so that people can get in touch with him via phone, email or through social media.

personal trainer website example header

Topic-specific Personal Training Websites

personal trainer website ideas

One of the other, and perhaps most competitive, of personal training websites are the ones that cover specific topics. You know these sites well because the popular ones come up again and again when you do fitness-related searches.

These types of sites include, for example,,, and the more individualized versions of these sites like or

The difference between these websites and client-centric sites is that they create revenues in a different way than individual or group personal training sessions. In other words you can’t actually hire the trainers on these sites, they exist to sell you on something else.

What do these topic-specific sites sell? Let’s take a closer look at the examples of the sites to see if any of these relate to what you’d like to achieve:

  • com: Sells supplements from is online store.
  • com: Sells advertisements and magazine subscriptions as well as supplements.
  • com: Sells advertisements and magazine subscriptions.
  • com: Sells online coaching, books and gadgets.
  • com: Sells diet and exercise plans and ads.

While many of these sites feature personal trainers, the end goal of the sites is not to help the visitor’s book sessions with them. The personal trainers are mainly responsible for the content on the site or have a reputation that they use to sell products they put their names on.

If you are not yet a big name personal trainer but want to create a website that is monetized some other way, here are some website ideas that will get you on your way:

  • Amazing personal training websites start and end with great content: with the exception of Jillian Michaels site, all of the abovementioned sites all got to where they were by creating amazing content. Take for example, do a Google search for almost any topic on workouts and you’ll find them in the first or second spot. This is because their content is superior to almost anything else on the web. This doesn’t only apply to written form, they also have loads of videos, pictures, graphs and illustrations to make their content even more appealing. Furthermore, the writers on their site are true authorities in the health and fitness field which only leads to their credibility.

If you are going to create a website with the goal of selling products or ads, you can follow’s model of putting the content on your shoulders and moving ahead from there.

  • Outreach is just as important as content creation: after you begin to create really great content for your website you’ll want to start the outreach portion. Unlike in Field of Dreams, the “if you build it they will come” idea doesn’t work on websites. One way to start is to spread the word on social media but where you’ll really have success is by forming relationships with other personal trainers who have bigger networks. Asking them to share your content on their social networks is one way to get more eyeballs on your content and to expand the reach of your content.

Traffic is the Most Important Thing for Monetizing Topic-specific Personal Training Websites

The amount of visitors you get to any website is important but this is especially true for these topical sites. This is because the amount of ads you sell, or the amount of meal plans you sell, or the amount of books you sell, etc. will depend on your ability to drive big numbers of visitors to your site.

For comparison sake, the personal trainer who gets 1,000 people to visit their site will probably gain the interest of about 10%, or 100 of those people. Then, only about 10% of those 100, or 10 people might actually reach out to that personal trainer. If he or she is a good closer, they can expect to turn 10% of those 10, or 1, into a client.

But one new client a month for a personal trainer is probably something that could sustain a business that already had a decent number of clients (but not an entirely new business).

With a topic-specific personal training site you’ll need to have a lot more traffic to keep the money coming in which is why these types of sites are amongst the most challenging. As a rule of thumb, you’ll probably need to get your topic-specific personal training website into the 100,000 visitors per month range before you really start monetizing it.

For comparisons sake, gets about 26 million hits per month and about 200,000 based on traffic estimates from

In this case, you’ll probably also want to invest in search engine optimization marketing if you are looking to monetize your site.

Brand-specific Personal Training Websites

CrossFit Trifecta

These are the types of websites that are for multi-trainer personal training companies or for the personal trainer who has aspirations of growing their business beyond themselves.

Like the client-centric sites, these tend to market to clients in the local area but can grow to farther reaching chains not unlike a CrossFit or similar gym. These sites can also venture into group training or other trendy workout movements like yoga, Pilates or even sport-specific training.

Because the focus of these types of businesses tends to be narrow and deep, these websites should focus on the following approach:

  • A full explanation of the benefits: when people look for a specific type of training they are either a) very interested in that type of training and need to be persuaded why they will try it for the first time with you, or b) already love this type of training but need a reason to visit your facility/gym/experience to convince them it may be better than what they have done before.
  • Lots of pictures: going along with the above, making the change to your business is going to take some visuals of your operations to help seal the deal. Your website should be highly visual with professional-grade photographs of your equipment, people doing exercises and perhaps most importantly, the trainers who dedicate their lives to helping others.

You’ll Want Online Exposure Here Too

Yup, it’s that word again, SEO, the one you knew was coming. If you want more exposure than what you’re going to get from word-of-mouth you’ll want to take advantage of search engine optimization.

SEO will help you to rank for your specific services so that people who want them and don’t know about your brand will find you, call you and contribute to your continued success.

Personal Training Website Ideas Recap

Now you have learned a few things about personal trainer websites. You should be able to take this knowledge and decide the type of lead capture, marketing tools or call-to-actions you want to use.

You should also know the type of personal trainer website you want: local, topic-specific or brand-specific.

With these fundamentals you’ll be able to build a better website and a better career. Don’t forget, you can get a professionally-made website from a name you can trust – Fitness Mentors.

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