
How Software Automation Transforms Fitness Business Growth
There is more than excellent trainers and equipment in running a modern fitness company. Automation tools have become the key element in the expansion of operations, enhancing
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Eddie Lester, BS Kinesiology, NASM-CPT, CES, PES FNS, MMAS, WLS, FM-CPT, ACE-CPT, Master Personal Trainer
Eddie is the founder and CEO of Fitness Mentors. With more that 20 years experience in the health, fitness and athletics field, he has helped tens of thousands of personal trainers transform their careers and reach their business goals. His in-depth knowledge of the Health, Wellness and Fitness industry has earned him a place as a regular contributor on high profile sites such as the Personal Trainer Development Center and AFPA online where he writes about nutrition and personal training. His contributions to help personal trainers include a weekly blog, podcast, YouTube channel and multiple books including: Business and Sales: the Guide to Success as a Personal Trainer.
Eddie’s Philosophy often times includes focusing on the bigger picture in which daily positive contributions lead to a major impact on himself, his family, his community and the world.
Education: Bachelors of Science in Kinesiology from California State University Long Beach, BSc Kinesiology
Certifications: NASM Certified Personal Trainer CPT, Corrective Exercise Specialist CES, Performance Enhancement Specialist PES, Weight Loss Specialist WLS, Golf Fitness Specialist GFS, Mixed Martial Arts Specialist MMAS, ISSA Certified Personal Trainer CPT, NFPT Certified Personal Trainer, Fitness Mentors Certified Personal Trainer CPT, Master Personal Trainer, ACE Certified Personal Trainer CPT
Accomplishments: Helped develop NASM’s 900 hour vocational curriculum, Awarded Teacher of the Year at California Healing Arts College, Author of top selling personal trainer sales and marketing book, Founder and curriculum developer at Fitness Mentors LLC
Personal Interests: Surfing, Playing with his 4 children, Golfing, Beach Volleyball, Lifting Weights, Entrepreneurship
Eddie is commonly found at the beaches of Southern California with his wife Courtney and four kids.


There is more than excellent trainers and equipment in running a modern fitness company. Automation tools have become the key element in the expansion of operations, enhancing


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