Eddie Lester has helped more than four thousand personal trainers reach their financial goals and grow their businesses. Now, he wants to help you do the same in this new guide to professional success.
Like your own journey, the guide starts with one of the most important steps: attaining certification. Passion isn’t enough to be a personal trainer; you need to show your clients that you are knowledgeable and trustworthy.
The next chapters reveal how to create a personal brand, define your niche, target your most important demographic, hone your selling personality and sales pitch, make an amazing first impression, follow up with each client, and calculate a pricing structure. Lester also outlines business checkpoints to help you gauge your progress. His “Power Questions” can uncover a client’s true motivations and empower you to make the sale.
The most important concept Lester wants you to learn is discipline. Use the same drive that makes you a successful personal trainer to become just as successful as a business owner.
Eddie Lester is a personal trainer from Los Angeles and the Founder and CEO of Fitness Mentors. With over 10 years experience and 8 different certifications and specializations, as well as multiple years teaching training at a vocational college, Lester loves sharing his knowledge of practical training experience as well as how to study for PT exams. Lester is the author of Business and Sales: The Guide to Success as a Personal Trainer.