How to Become a Spin Instructor: The Best Certifications

How-to-Become-a-Spin-Instructor-The-Best-Certifications

How to Become a Spin Instructor: The Best Certifications

Between 2019 and 2029, the industry of fitness trainers, including spin instructors, is expected to grow by 15%. That’s faster than many other industries, making it the perfect time to learn how to become a spin instructor.

As a spin instructor, you get to help others better their lives through exercise. Since 1 in 4 adults don’t meet the global exercise levels they should, becoming a spin instructor is a beautiful opportunity to do something you’re passionate about while helping others.

To become a spin instructor, you’ll need to take a class and take a test to get a certification. We’ll discuss the best certification programs around, how they’ll compare, and which one you should take to get started on your journey to be a spin instructor.

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ISSA Certified Indoor Cycling Instructor Certification

The International Sports Sciences Association has been around for over 30 years. Its mission is to bring exercise and healthy living to everyone through education and community. They want to help 100 million people start their journey to a healthy lifestyle by 2030. 

ISSA is committed to serving others and providing a gold standard for their credited spin instructors. Their online spinning certification goes as follows:

  • Prerequisites: None
  • Type of Course: Online only
  • Price: $468 in either a lump sum, 6 monthly payments of $78, or 12 monthly payments of $39
  • Program Length: Self-paced study
  • Recertification: Every 2 years, requires 20 hours of continued education, $99 renewal fee unless you complete all 20 hours of continued education through ISSA, then the fee is waived

With this program, you’ll also get unlimited educational support, e-books, 30 bonus videos for more in-depth learning, and a free NCCPT accredited exam. The free exam does not include the proctoring fee. ISSA shows you how to lead and teach classes of varying sizes, cycling safety, a greater understanding of how cycling works on the body, and cycling nutrition.

Spinning Instructor Certification

Spinning is a registered trademark of Mad Dogg Athletics, which has certified more than 250,000 instructors in the art of spinning. Their spin instructor certification has been around since 1995. They have four different spinning certifications to choose from, each building off of the other until you’re a rockstar in your field.

Here are the details to become a certified spin instructor:

  • Prerequisites: Must be 18 years and older or have a waiver from your parents
  • Type of Course: In-person, live virtual, or online
  • Price: $355 for any of their certifications
  • Program Length: Online is self-study, Live is 9 hours, and you have to take the assessment within 30 days. Live Virtual is a 4-hour Zoom meeting with online resources covering the rest of the material
  • Recertification: Every 2 years, requires 14 continued education hours, has a Recertification Course should you not meet the criteria, costs $75 to recertify with the 14 credit hours

With this spin instructor certification, you’ll learn all about bike safety, proper riding positions, understand how to use heart rate, cadence, and power to get the most from a spin class, motivate, and coach classes, so they finish strong, and more!

NETA’s Indoor Group Cycling Certification

The National Trainers Exercise Association, or NETA, has been certifying health and fitness professionals for over 40 years, so they know what they’re doing when it comes to teaching the right way. They are a non-profit organization committed to in-depth, interactive, inclusive training programs.

Here are the details for their indoor cycling instructor certification:

  • Prerequisites: None
  • Type of Course: Online or in-person
  • Price: $199 for in-person, $189 for online, $29 supplemental study course
  • Program Length: In-person is 7 hours, online is self-study
  • Recertification: Every 2 years, needs 10 continued education hours with 6 of them being through NETA workshops or home study, costs $30 if done before certification expiration

With NETA’s indoor cycling instructor certification, you’ll learn how to set a bike up correctly, set up a room for a cycling class, what you should do with broken equipment, exercise physiology and anatomy, terminology and skills, and motivational tips, class formatting, and more! 

AFAA Certified Indoor Cycling Instructor Certification

The Athletics and Fitness Association of America has been certifying personal trainers for over 35 years. They’ve been inspiring people through movement and were the first to release nationally standardized guidelines for personal trainers and fitness professionals.

Here’s what you need to know about their cycling instructor certification:

  • Prerequisites: None, this program is here to benefit everyone
  • Type of Course: Online
  • Price: $314 with the option of 11 monthly payments
  • Program Length: Self-study
  • Recertification: Every 2 years with 15 continued education units no matter what, and two options for payments plan – $99 every two years or a one-time fee of $399

Learn the G.E.A.R. approach, Goals, Energy, Accountability, Results. Learn how to design and deliver an outstanding program from music to motivation and coaching. Also, with the AFAA indoor cycling certification, learn about cycling physiology and put everything you learn together into one smooth package.

ASFA’s Online Cycling Instructor Certification

American Sports and Fitness Association’s motto is the online resource for fitness professionals. Their goal is to provide quality testing as well as help trainers with their continued education needs. The details of their Cycling Instructor Certification are:

  • Prerequisites: You do have to agree to their terms and conditions
  • Type of Course:  Online
  • Price: $149 for 1-year certification, $179 for 1-year certification and pocket certification card, $499 for lifetime certification and pocket certification card
  • Program Length: Self-study
  • Recertification: Has to be done every year unless you bought the lifetime certification – both have to have at least one continued education class that must be pre-approved by ASFA

ASFA has all the resources you need available online, and when you’re ready, they also have a guarantee that you’ll only pay for the test when you pass. You’ll learn about group exercises, cycling fitness, cycling anatomy, and cycling science. Each of these categories is available for purchase.

Become a Spin Instructor FAQs

Here are some basics to cover before you dive into those certifications.

How Do I Become a Certified Spin Instructor?

It’s pretty easy to become a certified spin instructor. All you need to do is keep in shape, pass the certification test, and get insurance to find work as a cycling instructor.

How Long Does it Take to Become a Certified Spin Instructor?

Many certifications out there are through self-study, so it depends on how much time you put in. Getting your spinning certification should take a minimum of 7 hours.

How Much Do Spin Instructors Make?

Entry-level positions start around $45,000 a year with the potential to earn up to $93,600 a year.

What is the Best Spin Certification?

You’ve learned how to become a spin instructor, and now it’s time to decide on a certification. Which one is the best out there?

It depends on how much time you can put in, your budget, and in what way you’d like to learn. Decide what you’d like to accomplish and what you want out of a spin certification and find the one that’s right for you. If you have a place in mind where you’d like to do class as an instructor, talk to them and see which one they’d prefer you get.

Have questions or need help deciding the best path for you? Contact us at Fitness Mentors today!

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Pilates Teacher Training: 5 Best Certifications for 2021

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Pilates Teacher Training: 5 Best Certifications for 2021

With a projected 15% job growth rate over the next five years, Pilates instructors have an estimated average of $69,000 gross annual salary. Pilates certification is on the rise, to no surprise. 

If you’re passionate about mind and body wellness and hope to spread the message to those unfamiliar with the concept, check out the five best Pilates instructor certifications below. We’ll give you a rundown of the prerequisites, pricing and program lengths of each to help you determine which is right for you.

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Balanced Body Pilates Instructor Training

Combining traditional and contemporary Pilates practices, Balanced Body provides a comprehensive curriculum about how the body works and how Pilates can improve it. 

The courses offered cover a broad scope of Pilates methods to thoroughly understand the practice. However, the studies also help you gain a greater sense of mind and body connections too.   

Balanced Body’s Pilates teacher training program is set up in four modules: mat, reformer, mat and reformer, and comprehensive. You must meet the prerequisite requirements for the modules before attending.

  • Prerequisites
    • Mat Instructor Training: 10 Pilates Mat sessions, six months of work experience in related field (recommended), Anatomy (recommended).
    • Reformer Instructor Training: 20 Reformer sessions, one year of work experience in related field (recommended), Anatomy required.
    • Mat & Reformer Instructor Training: 20 Reformer sessions, one year of work experience in related field (recommended), Anatomy required.
    • Comprehensive Instructor Training: 20 Pilates studio sessions, one year of work experience in a related field (recommended), Anatomy required.
  • Price: Course prices range depending on the advanced level and additional materials required. Typically, the courses cost between $400 and $500, manually cost $50, and other videos cost $10. If you would like to bundle the course prices, you can contact Balanced Body directly for queries. 
  • Program Lengths
    • Mat Instructor Training: 134 hours.
    • Reformer Instructor Training: 214 hours (not including anatomy).
    • Mat & Reformer Instructor Training: 332 hours (not including anatomy).
    • Comprehensive Instructor Training: 520 hours (not including anatomy).

Upon completion, you will receive recognition on the Balanced Body website and Pilates instructor certification.

Basi Pilates Comprehensive Program

Split into two six-module programs; the Basi Pilates Comprehensive Program gives you the knowledge and physical ability to teach up to advanced-level Pilates students. You will get a thorough understanding of the anatomical and biomechanical principles behind Pilates practices alongside knowledge of advanced Pilates equipment. 

The initial Basi Pilates Comprehensive Program module is the Foundation Program, which provides you with the fundamentals of intermediate Pilates methods. Upon completion, you can move onto the Graduate Program for the full-rounded comprehensive Pilates certification.

  • Prerequisites: must complete both the Foundation and Graduate Program; a minimum of 100 observation hours, 200 self-practice hours, 200 student teaching hours; pass the final practical exam and final teaching evaluation, and receive a passing grade on the student term paper. 
  • Price: The cost of both programs combined is $4,198, including deposits and admission fees. You must pay an extra $250 for each program’s Comprehensive Program practical exam and teaching evaluation. If you purchase both programs simultaneously, you will receive a $200 discount off of the Graduate Program cost. 
  • Program Length: You have to complete all program requirements within three years to qualify for the final assessments.   

Power Pilates Comprehensive Pilates Certification

Covering everything you need to know about Pilates from a beginner to advanced level, including full coverage of Pilates apparatuses, the Power Pilates Comprehensive Certification program is extensive and well-rounded.

You may take the course altogether or split it into the three differing advancement levels depending on your schedule flexibility. Either way, Power Pilates gives you the tools you need to achieve your Pilates instructor certification.

  • Prerequisites: A minimum of 25 apparatus sessions (classically trained instructor preferred), Power Pilates Core Mat I and Core Mat II training completion, basic anatomy knowledge (explicitly about movement).
  • Price: The US program totals $4,995, including manuals, weekend training, apprentice meetings, and exams.
  • Program Length: six to 12 months (or 600 hours), including weekend intensives and apprenticeship requirements.

Core Pilates NYC Comprehensive Course

Core Pilates NYC focuses heavily on classical Pilates teachings over a 600-hour, immersive study. Here, you’ll engage in physical classes and learn from videos, manuals, quizzes, and interactive discussions with your instructors and classmates. 

You will begin with beginner-level methods and anatomy overviews and end up learning advanced skills, apparatus use, and apprentice as a Pilates professional. 

  • Prerequisites: Core Pilates requires 10 private, 10 semi-private, and 10 apparatus classes not included in the program tuition. However, you can opt to purchase the Career Starter Kit, which bundles the 30 courses together. 
  • Price: The entire program tuition costs $5,495, including an apprenticeship, Anatomy in Clay Fundamentals, Small Equipment & Special Cases courses, and access for life to the online learning platform. You can also buy the Career Starter Kit for an additional $1,536.
  • Program Length: The comprehensive program encompasses five weekends and a total six-month commitment for completion. 

Peak Pilates Comprehensive Certification

Take part in Peak Pilates’ Comprehensive Certification Program for a professional Pilates education with coverage of mat, reformer, apparatus, and auxiliary equipment alongside an in-depth curriculum centered around Pilates as a mind and body integration system.

Peak Pilates splits the program into three levels with individual modules for each, growing in advancement as you progress. 

  • Prerequisites: For entry into Level 1, Peak Pilates recommends having a basic understanding of anatomy and kinesiology, 20 hours of Pilates training, and CPR/AED and first aid certifications. For course completion, you must complete all levels, all logged hours, and pass all assessments.
  • Price: The program totals $4,579 (included individual course materials).
  • Program Length: Totals 500 hours (including course contact and logged). 

FAQs

Here’s the run-down of some basic information to get you started. 

 

What is the Best Pilates Certification?

There is no definitive answer because different courses offer varying teaching techniques, instructors, and course materials for other costs and durations. Ultimately, we can narrow down the choices to the top five mentioned above, but the determination of what you think is best for you and what you want to do with your training is up to you. 

 

How Do You Get Certified in Pilates?

You must participate in a certification program for the required training, education, experience, and assessments. Once completed, you must then take final comprehension assessments for training, teaching, and theory.

 

Can You Make a Living as a Pilates Instructor?

Yes. As a certified Pilates instructor, you can open your own Pilates studio, teach for a local gym, offer individual or group sessions on your time, and plenty of other Pilates teaching opportunities. On average, Pilates instructors make a gross annual salary of around $69,000. However, you can earn up to 27% more yearly for those that gain more professional certification.  

 

How Long Does it Take to Become Pilates Certified?

The duration to earn your Pilates certification depends on the program and the amount of time you’re willing to put into the program. If you don’t plan to become instructor certified, it might not take you as long. However, for a fully comprehensive Pilates certification, it takes, on average, 500 hours

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How to Become a Weight Loss Specialist in 2021

How-to-Become-a-Weight-Loss-Specialist-in-2021

How to Become a Weight Loss Specialist in 2021

More than 2/3 of American adults are overweight or obese.

Now more than ever, Americans need help losing weight. 

If you’re interested in helping people lose weight and keep it off for good, you can become a certified weight loss specialist.

With an average salary in the U.S. of $60,911, it makes more sense than ever to get your weight management certification; and the growing problem with obesity in American strengthens the need for the weight loss industry. Even with recent economic issues, the job outlook for the industry can see an increase of at least 0.08% in the coming years. 

To become a weight loss specialist, you’ll first need to take courses and get a certification. Here, we’ll discuss our top choices for weight loss certifications based on some objective analysis. Read on.

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NASM Weight Loss Specialist

The National Academy of Sports Medicine (NASM) offers a weight loss coach bundle which includes three of NASM’s essential course for your success:

You can also get the Weight Loss Specialization (WLS) certification separately if you’ve already been certified as a personal trainer. Course topics include the Obesity Epidemic, the science of weight loss, metabolism, nutrition, psychology, and more.

The details for the NASM Weight Loss Specialist certification are:

  • Prerequisite: Your CPT, since the program is a CEU specialization. 
  • Price: $629
  • Program Length: You have one year to complete your course by taking your final exam.
  • Recertification Requirements: The WLS itself does not require recertification, as it is considered a CEU for the CPT.

NASM’s certification is completely online and all of the resources for the course are digital.

ISSA Weight Management Specialist Certification

The International Sports Science Association (ISSA) upholds a gold standard of exercise and nutrition credentials. The organization is working to remove the stigma of vanity in weight loss and instead focuses on the health aspects of weight management. The ISSA Weight Management Specialist certification details are:

  • Prerequisite: Must be over 18 and have a CPR certification
  • Price: One payment of $399, 6 monthly payments of $66.50, or 12 monthly payments of $33.25
  • Program Length: From the point in which you purchase, you’ll need to complete the course and the exam within 8 months. You will still have access to the course indefinitely.
  • Recertification Requirements: After 2 years, you’ll need 20 hours of continued education to be recertified. There is a $99 renewal fee.

The course gives you the materials that you need to pass the exam, including digital textbooks, video lectures, and downloadable study materials. Once you complete the course, you will have access to a professional website and comprehensive student support.

ACE Fitness Weight Management Program

The American Council on Exercise (ACE) Fitness Weight Management Program helps certified weight loss trainers add professional credentials to their resumes and boost their business. The course is taught by experts in the weight loss industry. Topics include the science behind obesity, behavior changing, nutritional guidelines, pediatric obesity, bariatric surgery, and more.

  • Prerequisite: For an official ACE Specialist designation, you’ll need to hold a current professional certification in health education, fitness, or wellness, or be a licensed healthcare professional.
  • Price: One payment of $341.40, 6 monthly payments of $56.90, or 12 monthly payments of $28.45
  • Program Length: Once you purchase the course, you’ll have as much time as you need to complete it.
  • Recertification Requirements: Since this course is considered a CEU, there is no recertification necessary.

The program includes:

  • Recorded videos
  • Printable PDFs
  • Podcasts
  • Online quizzes

The program consists of 9 modules followed by an online quiz in which you must receive a score of 70% or higher. 

NESTA Lifestyle and Weight Management Certification

The National Exercise and Sports Trainers Association (NESTA) Lifestyle and Weight Management certification offers comprehensive training. The training comes from a reputable institution that can help you to learn the fundamental science and psychology behind nutrition and weight loss. Some of the course topics include healthy eating, tackling triggers, cooking a healthy diet, dietary supplements, fad diets and more.

The certification is available online and via online resources. 

  • Prerequisite: Since this course is considered a CPT CEU, you’ll first need a personal trainer certification.
  • Price: One single payment of $127
  • Program Length: Once you purchase the course, you’ll have unlimited access to the course. However, you’ll need to complete the course within one year of purchase.
  • Recertification Requirements: NESTA does not require recertification for this program.

You’ll need to pass a 100 question non-proctored online exam. If you do not get a 70% or higher after exam attempts, a $95 fee applies to retest.

NCCPT Weight Management Specialist Certification

The National Council for Certified Personal Trainers (NCCPT) offers a Weight Management Specialist Program certification. The program has a focus on the nutritional aspects of weight loss. It uses the psychology behind eating to help clients lose weight and keep it off. You can expect to learn the principles of weight gain and weight loss, energy balance, how to conduct nutrition interviews, the energy content of food, and more.

  • Prerequisite: Since this course is considered a CPT CEU, you’ll first need a personal trainer certification and a valid CPR card.
  • Price: $199 for the exam only, $239 with study materials, and $279 for premium study materials like sample tests and study guides. There may also be an additional proctoring fee for the exam.
  • Program Length: From the date of purchase, you will have 6 months to take your exam. After 6 months, a late fee will be incurred.
  • Recertification Requirements: NESTA does not require recertification for this program.

The program’s exam is done through a live proctor (online or in-person depending on your location). You will be given 120 minutes to pass a 74 question exam with at least a 75% or higher.

AFPA Weight Management Specialist Certification

The American Fitness Professionals and Associates (AFPA) offers a more holistic weight loss approach with their Weight Management Specialist certificate. Topics covered include obesity concepts, metabolic rate, body composition, lifestyle balancing, and more.

  • Prerequisite: You must hold a Nutrition & Wellness Consultant certification, Holistic Nutritionist Certification, or similar certification. You also must be 18 years of age and have a solid understanding of the English language.
  • Price: One payment of $649, or multiple payments over 3, 6, or 12 months using Affirm or PayPal Credit..
  • Program Length: From the date of purchase, you will have 6 months to take your exam. 
  • Recertification Requirements: You are required to earn 16 CEUs during each 2 year certification period. In addition, an $85 fee applies.

The exam requires an 85% or better to pass, and a $75 retest fee applies.

Benefits of a Weight Loss Certification

As a weight loss trainer, you will be able to reach your clients with empathy while using results-oriented science to help them meet their weight loss goals. 

The industry is growing as Americans continue to struggle with obesity – getting the certification means that you are creating a solution to a national problem. The above programs offer world-class knowledge allowing you to help others without resorting to another fad diet. 

With any of these programs, you will be recognized as an accredited weight loss specialist. The programs provided by these agencies are known for training top-rated weight loss specialists to help you achieve success in your career. 

Steps to Become a Weight Loss Specialist

The best online weight loss coach program for you depends on your budget and what you expect to get from the program. Once you’re certified, the steps to become a weight loss specialist are fairly straightforward. 

  1. You’ll need to get professional and general liability coverage to cover your business in the case of any client injuries or other dissatisfactions. This insurance coverage will protect you from any mishaps where clients may choose to sue your business.
  2. Start your business! A helpful course, such as this one from Fitness Mentors, will guide you through starting your new weight loss coaching endeavor. We’ll teach you how to optimize your brand, attract clientele, engage your prospects and close the sale to be on your way to financial freedom.

By getting started today, you are forging a path of success. Choose one of the above top-rated courses to get your weight loss specialist credentials in the near future. Contact Fitness Mentors today for a consultation that will help you determine the path best for you.

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NCCA Certifications for the Fitness Industry

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NCCA Certifications for the Fitness Industry

Do you aspire to be a personal trainer but have no clue about NCCA certifications or which one is suitable for your goals?

Do you want to explore the various NCCA certified personal trainer (CPT) options and their prerequisites?

Getting yourself accredited before entering the fitness industry can work in your favor and helps you build a better clientele. Before selecting the appropriate certification for yourself, it is essential to learn about NCCA and the types of certification bodies accredited by it. 

The information regarding the programs may seem a little overwhelming, but this article helps you thoroughly understand the most popular accreditation programs where you can enroll.

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What Does NCCA Stand For?

NCCA is short for National Commission for Certifying Agencies and is the gold standard of accreditation for the fitness industry. Most fitness employers prefer personal trainers accredited by the NCCA. 

Accredited programs are popular as they are the gold standard. NCCA grants prestigious certifications that broaden your scope for employment.

Established in 1989, NCCA is an independent, non-governmental agency responsible for setting standards for the fitness and health industry. NCCA is one of the top accreditations around the world that sets the benchmark for certification programs.

What does it mean to be NCCA accredited?

The NCCA accredited CPT programs test your written knowledge and practical skills through a comprehensive personal trainer program and examination.

Getting an NCCA accreditation sets you apart as a professional personal trainer. Since NCCA is the leading standard in the accreditation of certification, it boosts the trust in the certification program while ensuring that the competence and skills of the trainer are on par with the industry requirements. 

NCCA certification also ensures employers that you have the highest level of skills and ability for the fitness industry.

NCCA requirements for personal trainer certifications

The agencies accredited by NCCA need to meet a specific set of standards before they can issue the certificates. The NCCA analyzes the programs and systems of the certifying agencies and investigates the curriculum set by them to get a clearer picture and understanding of the following:

  • To check whether the agency conducts examinations in an unbiased manner.
  • To ensure that the program assesses the minimum proficiency level of the candidate.
  • To assure enough support and guidance by the certifying agencies to their certified professionals.
  • To make sure that agency protects its clients from incompetent trainers.

The National Commission for Certifying Agencies makes sure that the certifying agencies work in a regulated manner to extend utmost support to the candidates and ensure complete protection for the people by determining the skill level of the personal trainers.

Current agencies that provide NCCA accredited personal trainer certification programs include:

Every program has its own set of guidelines and prerequisites. You can choose the best according to your career requirements and your knowledge level. 

While the NCCA accredited fifteen personal trainer certifications, our top four choices include the National Academy of Sports Medicine (NASM), National Council on Strength and Fitness (NCSF), American Council on Exercise (ACE), and International Sports Sciences Association (ISSA). The ISSA recently acquired NCCPT, making their CPT program NCCA certified as well.

Let’s dive in deeper to these four:

National Academy of Sports Medicine (NASM)

Opened in 1987, the National Academy of Sports Medicine is a premier certifying agency, regarded as the best certification program by many professionals. 

NASM is known for its Optimum Performance Training (OPT) model. This model enables trainers to advance their clients using secure, safe, and effective methods. As a prestigious agency, NASM primarily focuses on training instructions and exercise techniques.

There are four available study options – self-study, premium self-study, guided study, and the all-inclusive package. The examination consists of 120 questions you need to complete in two hours. To pass the exam, you need a score of 70% or above.

National Council on Strength and Fitness (NCSF)

Founded in 1996, National Council on Strength and Fitness is a community-driven fitness and health initiative. This certification aims to elevate the standards of the personal trainers and their inclusion in the same professional bracket as therapists and doctors. 

NCSF offers four packages – home study, home study plus, workshop, and workshop plus.

The NCSF exam consists of 150 questions that you need to complete in three hours. You require a score of at least 70% to pass the test.

American Council on Exercise (ACE)

American Council on exercise is the most popular non-profit certifying agency and considered one of the top-most personal trainer certifications. 

ACE follows an integrated fitness training model and offers a primary study package and a plus study package.

The exam consists of 150 multiple-choice questions divided into three sections. The pass rate for the examination is 65%.

International Sports Sciences Association (ISSA)

Founded in 1988, ISSA is a 100% online certification program, and it is an entry-level personal trainer program. It offers five NCCA accredited certifications that are well-recognized in the fitness industry. 

ISSA offers extensive study material and various specializations for aspiring personal trainers. ISSA strongly emphasizes business-oriented personal training in its study materials.

The ISSA exam follows a unique pattern. It is an open-book test consisting of 200 questions, with a pass rate of 90%. You need to score 75% or above to pass the test. 

Final Notes From A Certified Personal Trainer

Choosing the best personal trainer program depends on your personal preferences and passion. You can select an appropriate program from the available NCCA certifications that can help you become a successful personal trainer and excel in the fitness industry. There are even programs that focus on personal training your clients online.

No matter which certification you choose, a career in personal training can be incredibly enriching!

Read more: How To Start A Personal Training Business: The Ultimate Guide

And for added momentum in your personal training certification, don’t forget that Fitness Mentors offers in-depth, proven study guides to help you reach your career goals!

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Personal Training Website Ideas

Personal Training Website Ideas

Personal Training Website Ideas

If you really want to progress your career in personal training – either as a trainer or a fitness guru – there’s no better place to get exposure than your website.

A personal trainer’s website can be the place where they attract clients, share their expertise about fitness and wellness, reach a global audience, and promote their personal brand.

But I’m not going to lie, the health and fitness industry is saturated with 100s, if not 1,000s, of websites all vowing for a piece of the market, making it all the more difficult to make your site stand out.

Below we will take a look at some various personal trainer website ideas that will give you an edge on the competition and help you to progress your personal training career and personal brand to heights you never thought possible.

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Effective Website Marketing from Other Popular Personal Trainers

A good place to start for personal trainer website ideas is to look at what some other successful trainers have done with their sites. Here are some examples of marketing strategies and designs that help them convert website visitors into clients.

Email Lead Capture

Did you know that 91 percent of consumers check their email daily, 74 percent prefer to receive communications via email, and 66 percent have a made a purchase as a result of an email marketing message?

These are just a few of the amazing statistics behind email marketing that make it so important to your success. When a potential lead visits your site, odds are they won’t just pick up the phone and schedule a meeting with you.

However, if you can capture their email you can continue to stay in front of them with your blog or other interesting workout-related content and eventually build their trust.

Here are a few examples of email lead capture from other personal xenical in usa trainers that are a good idea to implement into your personal training website:

Examples of Email Lead Capture

Right when you get to the http://tonygentilcore.com/ website one of the first things you see is your opportunity to get “fresh content.” A blog subscription is one of the ways Tony is getting leads who, over time, will learn to trust Tony while he stays top-of-mind each time they get an email with great content from him.

tonygentilcore.com

Another example of effective email lead capture is from the http://www.ericcressey.com/ website. Right when you get to the homepage this popup comes up with a free offer incentivizing something valuable – a free deadlift tutorial – in exchange for your email.

email popup lead capture for personal trainers

Podcast Lead Capture

If blog writing or the creation of video tutorials is not your thing, consider doing what http://www.jcdfitness.com/ did and create a podcast. You’ll be able to speak your mind and do things like JC where you field questions from your audience.

Plus you can post podcasts on iTunes and get even more exposure from searches there. Learn more about starting a podcast and marketing it here.

personal trainer website ideas podcast

Use Social Proof

Although most new sites or trainers won’t have the kind of media exposure as John Romaniello of Roman Fitness Systems, any indications of your credibility as a personal trainer will help earn the trust of potential clients visiting your site.

This site, and many others, use the “As seen in” section in a place that is visible on their homepage to build instant credibility.

personal trainer social proof example as seen in

Social proof is not just limited to media exposure however, nearly any personal trainer can take advantage of the type of social proof that personal trainer Neghar Fonooni establishes on her http://www.negharfonooni.com/ site.

She uses testimonials to showcase what real people have said about her and backs up her results with actual before and after pictures of clients. This way her results can speak for themselves.

personal trainer social proof example

The Call-to-Action (CTA)

The CTA of a website is one of the most important components. It has been said that the average person now has the attention span of about 2.5 seconds, less than that of a goldfish.

When someone lands on your website you need to do two things, fast:

  1. Let them know what your site’s all about (in under 3 seconds)
  2. Tell them what to do next

Let’s look at some examples of sites that have strong CTAs.

The site http://jasonferruggia.com/ has a really simple, yet genius homepage that helps Jason do a few things:

  1. The “Why You’re Not Making Any Gains” appeals to people who can relate to that and lets them know what the site is all about – helping clients get gains.
  2. The huge “Get Exclusive Content” button tells you exactly what you will be getting if you subscribe to the blog.
  3. By subscribing, Jason is also gathering lead information.
  4. Below the lead capture section we also see the often used social proof element of “As featured in…” that adds credibility.

Good job Jason!

personal trainer call to action example

Again we look at the Roman Fitness Systems site, one of my favorites in terms of leading the customer down a path. For personal trainers who are just starting out or are not selling specific workout materials or products online, this is a good site to emulate.

In terms of the CTA, there are two:

  1. “Start Here”: It’s so simple yet efficient at helping guide people through the site. If you are a trainer and want to let people know where to find out more information about you, use your own “start here” button to lead them down your sales path.
  2. Two options: Also very simply done is the option to either get hot or get huge. This too is a CTA that helps lead people down a very specific sales path.
romanfitnesssystems.com 2

One thing you may have noticed from the above examples is that some personal trainers monetize their sites in different ways. That is something you’ll also have to consider when building your website.

Deciding on the Type of Site You Want

to Promote

Just like there are different types of personal trainers there can be different types of personal training websites. Obviously there can be some overlap between different areas of health and fitness but it’s usually easier to start narrow and deep rather than go broad and shallow.

Here are the three main types of personal trainer sites that you’ll want to consider and an explanation of their purpose:

  1. Client-centric and local: this is the type of site you’ll want to build if your goal is to get new personal training clients in your local area.
  2. Topic-specific: these sites focus on specific topics – like strength training, weight loss or bodybuilding – and usually have some type of monetization strategy that doesn’t involve one-on-one or group personal training.
  3. Brand-specific: the other type of personal training site is the brand-specific site. As the name implies, these are for brands with multiple trainers and/or facilities.

Client-centric and Local Personal Trainer Websites

With this type of website your main goal is to have people who are searching for personal trainers to find you or to have a place to collect leads. Here are some tips to have success with this type of website:

  • Get a professionally-designed personal training website: your website is a reflection of your brand and is also a reflection of the type of work you provide. If you have a badass website with cool pictures, lots of information on your process and other trust-building signals, you’ll look as if you have a successful personal training business even if you’re just starting out.
  • Don’t just build a site, build your personal brand: when building your client-facing site, you’ll have to consider how you’ll sell your fitness theory. This means having your website describe the following items so that clients know what to expect from you and can get excited about working with you:
    • What health means to you
    • What your daily routine is to promote health
    • What you eat and why
    • Your strategies to create a new habit or behavior
    • What exercises you use to get in the best shape
  • Marketing your website (SEO): the easy way to market your website is through your personal interactions, with business cards and through word-of-mouth referrals. But the long-term and personal-training-website-marketing-that-should-be-on-your-radar will come in the form of what’s called search engine optimization, or SEO. SEO, a form of marketing that sees your website will be found by people who are searching for personal trainers on search engines, is like personal training for websites. It helps them get strong, get attention, and become sexy in the eyes of Google. SEO will be one of your greatest assets if you are trying to get new clients on a continual basis.

For an example of a client-centric personal training website check out http://www.eddielester.com/, the website of Fitness Mentors founder Eddie Lester. Eddie’s site does a few things right: first, it is clear that it was designed by professionals and not by amateurs. Second, Eddie’s website focuses on images to tell the picture of what he is selling.

Eddie Lester website responsive mockup

Thirdly, Eddie has a robust About page that talks about his background and as well as his certifications.

personal trainer about page example

Fourth, Eddie makes good use of the services page and speaks about the services that are unique to his business. He also mentions his price points, something that most potential clients will want to know right off the bat.

personal trainer services page example

Finally, Eddie adds social proof with an up-to-date testimonial page. His contact information is also clearly displayed so that people can get in touch with him via phone, email or through social media.

personal trainer website example header

Topic-specific Personal Training Websites

personal trainer website ideas

One of the other, and perhaps most competitive, of personal training websites are the ones that cover specific topics. You know these sites well because the popular ones come up again and again when you do fitness-related searches.

These types of sites include, for example, Bodybuilding.com, MuscleandFitness.com, Shape.com and the more individualized versions of these sites like RomanFitnessSystems.com or JillianMicheals.com.

The difference between these websites and client-centric sites is that they create revenues in a different way than individual or group personal training sessions. In other words you can’t actually hire the trainers on these sites, they exist to sell you on something else.

What do these topic-specific sites sell? Let’s take a closer look at the examples of the sites to see if any of these relate to what you’d like to achieve:

  • com: Sells supplements from is online store.
  • com: Sells advertisements and magazine subscriptions as well as supplements.
  • com: Sells advertisements and magazine subscriptions.
  • com: Sells online coaching, books and gadgets.
  • com: Sells diet and exercise plans and ads.

While many of these sites feature personal trainers, the end goal of the sites is not to help the visitor’s book sessions with them. The personal trainers are mainly responsible for the content on the site or have a reputation that they use to sell products they put their names on.

If you are not yet a big name personal trainer but want to create a website that is monetized some other way, here are some website ideas that will get you on your way:

  • Amazing personal training websites start and end with great content: with the exception of Jillian Michaels site, all of the abovementioned sites all got to where they were by creating amazing content. Take Bodybuilding.com for example, do a Google search for almost any topic on workouts and you’ll find them in the first or second spot. This is because their content is superior to almost anything else on the web. This doesn’t only apply to written form, they also have loads of videos, pictures, graphs and illustrations to make their content even more appealing. Furthermore, the writers on their site are true authorities in the health and fitness field which only leads to their credibility.

If you are going to create a website with the goal of selling products or ads, you can follow Bodybuilding.com’s model of putting the content on your shoulders and moving ahead from there.

  • Outreach is just as important as content creation: after you begin to create really great content for your website you’ll want to start the outreach portion. Unlike in Field of Dreams, the “if you build it they will come” idea doesn’t work on websites. One way to start is to spread the word on social media but where you’ll really have success is by forming relationships with other personal trainers who have bigger networks. Asking them to share your content on their social networks is one way to get more eyeballs on your content and to expand the reach of your content.

Traffic is the Most Important Thing for Monetizing Topic-specific Personal Training Websites

The amount of visitors you get to any website is important but this is especially true for these topical sites. This is because the amount of ads you sell, or the amount of meal plans you sell, or the amount of books you sell, etc. will depend on your ability to drive big numbers of visitors to your site.

For comparison sake, the personal trainer who gets 1,000 people to visit their site will probably gain the interest of about 10%, or 100 of those people. Then, only about 10% of those 100, or 10 people might actually reach out to that personal trainer. If he or she is a good closer, they can expect to turn 10% of those 10, or 1, into a client.

But one new client a month for a personal trainer is probably something that could sustain a business that already had a decent number of clients (but not an entirely new business).

With a topic-specific personal training site you’ll need to have a lot more traffic to keep the money coming in which is why these types of sites are amongst the most challenging. As a rule of thumb, you’ll probably need to get your topic-specific personal training website into the 100,000 visitors per month range before you really start monetizing it.

For comparisons sake, Bodybuilding.com gets about 26 million hits per month and RomanFitnessSystems.com about 200,000 based on traffic estimates from http://www.trafficestimate.com/.

In this case, you’ll probably also want to invest in search engine optimization marketing if you are looking to monetize your site.

Brand-specific Personal Training Websites

CrossFit Trifecta

These are the types of websites that are for multi-trainer personal training companies or for the personal trainer who has aspirations of growing their business beyond themselves.

Like the client-centric sites, these tend to market to clients in the local area but can grow to farther reaching chains not unlike a CrossFit or similar gym. These sites can also venture into group training or other trendy workout movements like yoga, Pilates or even sport-specific training.

Because the focus of these types of businesses tends to be narrow and deep, these websites should focus on the following approach:

  • A full explanation of the benefits: when people look for a specific type of training they are either a) very interested in that type of training and need to be persuaded why they will try it for the first time with you, or b) already love this type of training but need a reason to visit your facility/gym/experience to convince them it may be better than what they have done before.
  • Lots of pictures: going along with the above, making the change to your business is going to take some visuals of your operations to help seal the deal. Your website should be highly visual with professional-grade photographs of your equipment, people doing exercises and perhaps most importantly, the trainers who dedicate their lives to helping others.

You’ll Want Online Exposure Here Too

Yup, it’s that word again, SEO, the one you knew was coming. If you want more exposure than what you’re going to get from word-of-mouth you’ll want to take advantage of search engine optimization.

SEO will help you to rank for your specific services so that people who want them and don’t know about your brand will find you, call you and contribute to your continued success.

Personal Training Website Ideas Recap

Now you have learned a few things about personal trainer websites. You should be able to take this knowledge and decide the type of lead capture, marketing tools or call-to-actions you want to use.

You should also know the type of personal trainer website you want: local, topic-specific or brand-specific.

With these fundamentals you’ll be able to build a better website and a better career. Don’t forget, you can get a professionally-made website from a name you can trust – Fitness Mentors.

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8 Ways to Jumpstart Your Personal Training Career in 2021 (infographic)

8 Ways to Jumpstart Your Personal Training Career

8 Ways to Jumpstart Your Personal Training Career (infographic)

Use this simple guide to jumpstart your personal training career. Here are the steps needed to go from personal training weakling to personal training career beast mode in no time:

  1. Start at the Beginning

First things first, know that before you get into personal training you need to be 18 or older, have a high school diploma or GED and be CPR certified.

  1. Get Credentials

There are many personal training accreditation bodies. Find one that works for you and study for the test. Our personal favorite is the NASM. Study for the NASM-CPT.

  1. Extra Credentials

Extra credentials will set you apart from the pack and allow you hone in on the areas of personal fitness that you are most interested in.

  1. Build on Your Foundation

Most really successful personal trainers find a niche that they excel at. This can be yoga, buy xenical online discount power lifting or martial arts. Whatever yours is, become the best at it.

  1. Your Fitness Theory

This is what really defines you as a personal trainer. Your thoughts and feelings about health, how you promote it, the exercises you recommend and your nutritional habits all define your fitness theory.

  1. Personal Branding

You are a reflection of your product. Make sure your personal brand reflects someone who is strong, healthy and fit.

  1. Product Branding

This is where you tell your story and show the world what being a client of yours will bring to the table. It also incorporates branded exercises or fitness strategies unique to your name.

  1. Business Registration

While not necessarily the last item you should tick off this list, registering your business and making it all legal is a top priority.

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Personal Trainer Career Guide: Beyond Your CPT

Whether you work in a commercial facility, within a CrossFit-like gym, conduct group fitness classes outdoors or work in a private studio, this guide is for you.

No matter what type of personal training environment you are in, marketing yourself and your brand after you get your CPT is challenging. With the help of this guide, you will be able to learn about how to be a successful personal trainer based on your individual or company goals.

Keep in mind that some sections may or may not pertain to your career specifically so feel free to skip around the sections that do.

Beyond the PT Certification

Let’s assume that you already have your personal training certification with some central authority such as NASM, ACE, ACSM or the like. As you are likely aware, this is just the ticket to entry and does not really influence your potential clients’ decision in working with you or some other personal trainer. When was the last time someone approached you and asked you what personal trainer certification you had? Probably never.

That said, what really matters to potential clients and for your own personal advancement are your extra credentials beyond the standard PT certification. When we train personal trainers to get their NASM-CPT and start to talk about advancing their careers and gaining a competitive edge, we recommend that they stick within the NASM certification authority for two main reasons:

  1. They are already familiar with the accrediting authority;
  2. The additional certs transfer towards the continuing education credits (CEUs) needed to recertify.

Of course this train of thought – maintaining familiarity and working towards CE – can be applied to any authority, not just NASM.

In terms of picking additional credentials, you should consider them based on what is going to make you the most valuable to the type of clients you want to serve. In sticking with the NASM example, two of the most popular additional, or add-on, certifications are the Corrective Exercise Specialist (CES) and Fitness Nutrition Specialist (FNS) certifications. As mentioned above, these certifications, or at least variations of them, are available through most of the accreditation bodies. 

If your goals are to help clients overcome pain or help clients formulate diet plans along with fitness regimens, then the CES and FNS (or equivalent) certifications would be a good tool to have under your belt.

If you want to look like a real badass (who doesn’t?), consider getting a Mixed Martial Arts Specialist (MMAS) or Performance Enhancement Specialist (PES) certification (or equivalent) to showcase to your potential clients that you have sick ninja skills and that you can help them elevate their hoop dreams to a whole other level. Bottom line is get some certifications that help you improve your offerings as a professional and as a resource to your clients.

Selling Your Fitness Theory

What the @#$% is a “fitness theory” you ask? A fitness theory is your core belief about what true health really is. Think of a major brand like Coca-Cola for example. They aren’t selling deliciously (unhealthy) soda, they are selling happiness in a bottle. 

For the fitness professional, you aren’t selling sweat and muscles, you’re selling the confidence, self-esteem and attractiveness that comes with being in shape. Your fitness theory will define you as a trainer and at the same time become your sales pitch.

Maybe you can relate to my story; as I began my career in fitness I didn’t really know what my fitness theory was, I just sold someone else’s theory and was sort of this pawn. After I gained some confidence in my training style and approach I soon began to realize I didn’t really believe what I was selling, 

I was just piggybacking off what some other respectable trainers had done. Well screw that, you are your own brand and you have to believe in what you are promoting and selling otherwise your clients won’t.

Here are some questions to ask yourself to help you recognize your fitness theory:

  1. What is health to me?
  2. What is my daily routine to promote health?
  3. What are the best types of exercises I used to get in the best shape?
  4. What do I eat and why?
  5. What is the best way to create a new habit or behavior?

Take a moment to write down your answers to these questions. I’ll wait here, maybe do a pushup or two. All done? Great!

Do you believe in what you wrote down? You should, here’s why. You are the prime example your clients are looking at to give them an idea if your theory – albeit adapted – will work for them. If your idea of health is an alignment of physical, mental and nutritional wellbeing, do you think your clients can identify with that? 

Does your diet consist of lots of healthy proteins, fruits and vegetables and healthy fats? Great! Unlike the overweight doctor who tells his patients they need to “watch what they eat,” you are the end-result of your fitness theory and are the image your clients can emulate.

Documenting Your Fitness Theory

Now that you have identified clear and objectionable actions that can be emulated to live a life of fitness you should document your approach so that you can provide it to your clients.

It’s one thing to tell your clients a nutritional plan they should follow and then another to provide them with a nutrition document that outlines it for them. Other documents you should create to help you promote your fitness theory and keep your clients aligned with their goals can include:

  • Fitness programs
  • Meal plans
  • Behavioral change strategies
  • Exercise charts

Keep in mind that if you put enough time and effort in these documents you can sell them to your clients or the general public. You are in business to monetize yourself right? 

Base your documents on research, data and your expertise. They will form the template in which you train and help to keep you consistent – just xenical purchase like a Big Mac in Miami and a Big Mac in Spain. Not that you eat Big Mac’s.

Personal and Product Branding

Remember when you answered the question above “What is my daily routine to promote health?” This is essentially your own personal version of branding. 

Personal branding is a fairly easy concept to grasp but one that you should be conscious of and evoke in your day-to-day life. For example, people in your local community that see you at the grocery or health foods market will see the food choices you make. 

They’ll notice that you make healthy food choices and that McD’s isn’t part of your diet. They’ll also notice, if you’re anything like 90 percent of the personal trainers out there, that you are always wearing fitness clothes, probably because you just got out of the gym or engaged in some type of training. With all this healthy eating and training you are doing you are probably looking pretty good. 

You know what, people who look good get a lot of attention and your attractiveness has a lot to do with your personal brand. Extend your personal brand to your clients and encourage them to eat like you, workout like you and let their friends know what they are doing to live this great life of health and fitness.

Product Branding

Product branding is equally as important to personal branding but will take a bit more consideration and implementation. Above we mentioned that you’re selling the confidence, self-esteem and attractiveness that comes with being in shape in your personal brand. 

Let’s think about some ways that can translate into selling your product.

First, let’s consider what a personal trainer’s product could look like. Again, keeping in mind that what you are really selling is a lifestyle change, let’s look at what the tangible objects are that will get you there. What better place to look than what the 10 highest paid personal trainers are selling. 

Here’s some examples of what a few of these personal trainers “sell” to get the reputation they have (based on an article from WeightTraining.com).

Bernardo Coppola– along with training celebrities, Coppola is known for challenging his clients to eat less sugar, processed foods, avoid caffeine, alcohol and sodium and has even developed a catering company and restaurant around this product.

Tracy Anderson– creator of the “Tracy Anderson Method,” a Pilates-style program that introduces members to new exercises, stretches and lots of reps.

David Buer– often recognized for selling his story of being bullied for being fat as a boy, Buer now has his own fitness blog in the Huffington Post. He is also known for helping clients with injuries and post-surgical rehab.

Can you see how these famous personal trainers sell not only their personal brands but also their own product based on their beliefs and expertise? How can you incorporate your interests, certifications and desires of your clients into a product brand that is targeted and desirable? 

Here are some tips to help you get started:

  • Define Your Brand
    • Use your fitness theory to clearly define what it is that can help make a difference in people’s fitness and health. Above, Coppola’s brand involved a clearly defined way of eating or put another way, not eating.
  • Define Your Audience
    • Who are the types of people who would benefit from your fitness theory? What demographic research can you find on them that is quantifiable? Address specific ages, incomes, occupations, personality types and any other data you can get your hands on to learn about who you will be appealing to.
  • Create Your Brand Name
    • Will it be like the “Tracy Anderson Method,” the “Booty Fit Club,” “Five Minute Abs” or some other type or personal name? Keep it simple and use your fitness theory as a basis.
  • Tell Your Story
    • Were you once a chubby little kid with an accent that got picked on like Buer? What is it that motivated you to create your product?
  • Create a Logo and Tagline
    • Keep it simple here too. Hire a professional graphic designer and pay attention to color schemes and psychology.
  • Create Your Image
    • Your branding should be consistent across all mediums so that you become instantly recognizable. Use the same color schemes, fonts and layouts whenever possible. In the design world this is called a “style guide.” Use a graphic designer who understands this.

Personal Trainer Career Guide Conclusion

Once you begin a career in personal training your certification is only the beginning. This really only makes you par for the course and doesn’t really distinguish you from the pack or help you market yourself. 

This is why advanced certifications are so important. When progressing your education and obtaining mandatory CEUs, you should consider the certifications that going to make you the most valuable to the type of clients you want to serve. Once you start to get some expertise in specific areas, the next thing you’ll want to think about investing in is your fitness theory or your core beliefs about what true health really is. 

You’ll be relating to this again and again as you build your personal and product brands and help your clients identify with your health and fitness beliefs. Your personal brand is showcased in how you live according to what you preach and your product brand by your promotion of very specific services. 

This could be your bodyweight exercise regimen or your personal training namesake, “Body’s by Jason.” Think about how some of the more well-known personal trainers have evolved their product brands and how much thinking they have put into telling their story, defining their audience and promoting their branding.

Using these tips will help you grow your business and meet your personal training career goals. Like turning a coach potato into a chiseled specimen of human, it will take time, dedication and perseverance, all things that you are ready for.

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