The Fitness Mentors AI Tool Suite

The Fitness Mentors AI Tool Suite

The Fitness Mentors AI Tool Suite delivers smart learning, training assistance, and business coaching in one powerful platform.

Built for fitness professionals, it integrates AI directly into certification and career development—helping trainers improve client results, streamline workflows, and grow sustainable, successful fitness businesses.

AI Fitness modules
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AI Study Companion™

Personal Certification Coach

Guides students through the certification process with:

  • Personalized study timelines
  • Instant explanations of exam topics
  • Flashcards and quizzes
  • Weekly accountability check-ins via text
  • Progress tracking

Program Designer AI™

Workout Programming Assistant

Creates real client programs using proven models (NASM OPT™, ACE IFT™, ISSA IPT™, FM FORM™):

  • Goal-based program creation
  • Injury & special population modifications
  • Load selection guidance
  • Progression & deload planning

Client Coaching Assistant™

Session Support Bot

Helps trainers:

  • Explain technique cues clearly
  • Build warm-ups & cooldowns
  • Create regressions/progressions instantly
  • Answer client exercise questions mid-session

Sales Roleplay AI™

Personal Training Closer Coach

Practices consultations with trainers through:

  • Sales call simulations
  • Objection-handling roleplays
  • Closing scripts and confidence drills
  • Feedback & coaching on performance

Lead Conversion Bot™

Automated Client Follow-Up Assistant

Used by gyms or independents to:

  • Respond instantly to new leads
  • Follow up via text/email
  • Book consultations automatically
  • Reactivate dormant prospects

Retention Builder AI™

Client Motivation & Habit Coach

Helps trainers keep clients consistent by:

  • Sending client check-ins
  • Habit reminders (hydration, steps, workouts)
  • Positive reinforcement texts
  • Goal progression messaging

Content Coach AI™

Social Media Marketing Assistant

Generates:

  • Reels/TikTok caption scripts
  • Hook ideas for educational content
  • Short-form video concepts
  • Brand voice optimization

Nutrition Navigator AI™

Client Nutrition Coaching Assistant

Aligned with ethical scope of practice:

  • Builds nutrition education plans
  • Creates macro targets
  • Generates grocery and meal templates
  • Answers nutrition questions safely

Assessment Analyzer AI™

Movement & Progress Review Assistant

Helps trainers:

  • Analyze movement screens
  • Compare measurements week to week
  • Visualize progress trends
  • Flag plateau risks early

Business Builder AI™

Fitness Entrepreneur Advisor

Trains trainers how to:

  • Build pricing packages
  • Manage time & scheduling
  • Forecast income goals
  • Create simple business plans

The First AI-Powered Fitness Career Platform

From certification through business success — AI supports trainers every step of their journey.

HOW THIS DIFFERENTIATES FM

Where competitors stop:

  • Teach anatomy
  • Issue a certificate

Where Fitness Mentors begins:

✅ AI coaching
 ✅ Client programming assistance
 ✅ Business & sales mastery
 ✅ Lead conversion technology
 ✅ Retention systems

Ai certification

FITNESS MENTORS AI ECOSYSTEM

🧠 Study Companion AI

🎤 Sales Roleplay AI

🎯 Client Coaching AI

🎤 Sales Roleplay AI

📲 Lead Conversion Bot

📈 Retention Builder AI

🍎 Nutrition Navigator AI

📊 Assessment Analyzer

📣 Content Coach AI

💼 Business Builder AI

WHICH BOTS YOU SHOULD BUILD FIRST

Not all tools are equal from a revenue standpoint.

TOP 5 TO PRIORITIZE FOR MAX IMPACT:

AI Study Companion™

(Improves pass rates + differentiates certification value)

Program Designer AI™

(Most “wow factor” tool visually)

Sales Roleplay AI™

(Multiples trainer income → powerful testimonials)

Lead Conversion Bot™

(B2B gym offer + studio contracts)

Client Coaching Assistant™

(Daily usage, strong retention & habit building)

Free CEUs for Personal Trainers

Build Your Marketing Muscle CEU:

The Free Guide to Marketing For Personal Trainers

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Welcome to “Build Your Marketing Muscle: The FREE Guide to Marketing for Personal Trainers” taught by the head instructor from Fitness Mentors Eddie Lester. 

This free guide is designed to help personal trainers gain practical skills in marketing, business growth, and client acquisition. The course also counts toward your continuing education requirements, making it an excellent choice for those exploring free continuing education for healthcare professionals.

The goal of this course is to provide personal trainers with the best tools and strategies to effectively market their services and gain clientele.

This course, along with Business and Sales: The Guide to Success as a Personal Trainer (2.0 CEUs), will teach you everything you need to know to run and build a successful personal training business. If you are looking to get your CEUs in a short timeline the Business and Sales course can be completed in 1-2 weeks.

Who Can Benefit from This Free Guide?

This free guide isn’t just for personal trainers. Many professionals look for specialized learning such as free nursing CEUs, free 30 nursing CEUs no test, and free respiratory CEUs. While Fitness Mentors specializes in fitness education, the skills taught here—communication, client care, and business marketing—are transferable to a variety of healthcare and wellness careers.

Our program also supports those seeking flexible options like free nurse CEUs online and continuing education similar to free ASHA CEUs for speech and hearing professionals. Trainers and allied health professionals exploring free occupational therapy CEUs will also find tremendous value in this resource.

Click Here to Enroll

Course Lessons:

Lesson 1: Determine your Niche

Lesson 2: Setting your Pricing

Lesson 3: Offer a Free Service

Lesson 4: Engage the Prospect

Lesson 5: Prove You Care

Lesson 6: Close

To enroll in this course and earn your FREE 0.5 CEUs, please sign up and follow the instructions below.

Click Here to Enroll
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SOME PLACES YOU'LL FIND OUR GRADUATES

24hrFitness
BallyTotalFitness
RetroFitness
CrunchFitness
Equinox
AnytimeFitness

ISSA CEU

ISSA Continuing Education Units and Courses

As someone who has spent over 20 years in the fitness industry, earned 10 different certifications, and built Fitness Mentors from the ground up, I can tell you firsthand that your continuing education is not just a checkbox, it’s the foundation of a long, sustainable career. I’ve seen trainers plateau, lose clients, and even lose their certifications simply because they didn’t take CEUs seriously.

I don’t want that for you. That’s why I’m proud that Fitness Mentors is an officially recognized ISSA CEU provider. Whether you’re just getting started with recertification or you’re a seasoned pro looking to sharpen your edge, I’ve designed our programs to make earning ISSA CEUs online straightforward, affordable, and genuinely valuable to your career.

BShgXKRTdqAK1f6hfQc9 2019 CEU Approved Provider Logo 1
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Why I Recommend Taking Your ISSA CEUs Seriously

Our ISSA approved CEUs include a high-quality selection of courses that allow you to:

  • Recertify your ISSA-CFP certification
  • Improve your personal trainer’s educational background
  • Maintain a high level of professional qualification
  • Increase your ability to attract and help your clients
For added convenience, you can also access select ISSA continuing education units and courses PDF guides that help you study and track your progress.

Why I Built Fitness Mentors as an ISSA CEU Provider

When I founded Fitness Mentors, I saw a gap in the market. Most CEU providers were either too expensive, too generic, or so dry that trainers were just clicking through to get the credits without retaining anything useful. I wanted to change that.

I suggest looking at CEUs not as a burden but as a business investment. With Fitness Mentors, I’ve structured our courses to give you:

  • Anytime, anywhere online access   because I know trainers work irregular hours and need flexibility
  • PDF guides for tracking progress and study   something I personally find valuable for retaining and applying new information
  • Courses that directly impact your bottom line   not just theory, but practical skills you can use with clients the very next day

Affordable options, including free CEU resources   because I believe financial barriers shouldn’t stand between a good trainer and great education.

ISSA CEU Courses I Recommend at Fitness Mentors

Based on my experience training clients in Los Angeles, coaching trainers, and running a fitness education business, I suggest the following courses as the highest-impact options available through Fitness Mentors:

Business & Sales Specialist (20 ISSA CEUs)

This one is close to my heart. I literally wrote the book on this   Business and Sales: The Guide to Success as a Personal Trainer   and built this course around the exact strategies I used to grow my own career and later my business. If you want to earn more, retain clients longer, and build a fitness brand that lasts, I strongly suggest starting here. Most trainers underestimate how much business skill impacts their income. This course fixes that.

Program Design Specialist (20 ISSA CEUs)

In my experience, program design is where good trainers separate themselves from great ones. I’ve seen trainers with all the right credentials still struggle with clients because their programming was generic and uninspired. This course teaches advanced programming techniques that allow you to create truly individualized training plans. I recommend this especially if you’re working with intermediate to advanced clients who need more than a cookie-cutter approach.

Pain Management Specialist (20 ISSA CEUs)

With my CES (Corrective Exercise Specialist) background through NASM, I can tell you that pain and injury prevention are among the most underappreciated skills in personal training. Clients come to us with bad knees, tight hips, chronic lower back pain   at work. Knowing how to safely manage and work around these issues is what keeps clients training (and paying) long-term. I suggest this course for any trainer working with adults over 40 or general population clients.

Special Populations Exercise Specialist (20 ISSA CEUs)

Los Angeles gave me exposure to an incredibly diverse client base: seniors, post-rehab clients, individuals with chronic conditions, and more. Training these populations requires a specific, thoughtful approach that goes well beyond standard programming. I recommend this course if you want to expand your client base and serve people who truly need qualified guidance.

How I Suggest Renewing Your ISSA Certification

I’ve been through the certification renewal process multiple times across different organizations, and I can tell you that ISSA’s process is straightforward when you stay organized. Here’s what I recommend:

  1. Complete your CEUs through an approved provider like Fitness Mentors and save your proof of completion somewhere you can easily find it. I keep a dedicated folder for all my certifications and renewal documents.
  2. Download and complete the ISSA Renewal Packet from the official ISSA website.
  3. Provide a copy of your current CPR certification (front and back)   don’t let this lapse either; it’s a non-negotiable for any working trainer.
  4. Pay the $99 ISSA renewal fee   in my opinion, one of the most reasonable renewal fees in the industry.
  5. Log in to the ISSA portal to submit your credits and confirm your certification status is updated.

I suggest setting a calendar reminder 6 months before your certification expires. Don’t wait until the last minute   I’ve seen trainers scramble and stress over renewals that could have been handled calmly over several months.

My Advice on Managing ISSA CEU Costs

I understand that finances can be tight, especially for independent trainers. Here’s what I suggest to keep costs manageable:

Take advantage of free CEU options. Fitness Mentors offers some free CEU resources, and I encourage every trainer to use them. There’s no shame in being cost-conscious. I was too when I was building my career. Free doesn’t mean low quality; it means accessible.

Think of paid courses as a return on investment. A $99 renewal fee and a couple of course investments might feel like an expense today, but if those courses help you attract two more clients or retain three you might have lost, they pay for themselves many times over. I’ve always looked at my education budget this way.

Bundle your learning strategically. I suggest completing courses that serve double duty   advancing your skills while also satisfying CEU requirements. Every course at Fitness Mentors is designed with this philosophy in mind.

Tips I've Used to Stay on Top of CEUs

After accumulating 10 certifications and specializations over 20+ years, I’ve developed a system for staying on top of continuing education without letting it overwhelm me:

Schedule study time like client appointments. If it’s not on your calendar, it won’t happen. I block off specific times for professional development just as I would for a client session.

Mix specialist courses with general CEUs. I suggest balancing deep-dive specialty courses (like the ones above) with broader educational content to keep your skill set well-rounded.

Keep digital and physical copies of everything. Every certificate of completion, every renewal receipt   keeps them organized. I’ve needed to produce documentation years after completing courses, and being organized saved me significant headaches.

Use PDFs actively. Fitness Mentors provides PDF guides with our courses, and I genuinely suggest using them, not just downloading them. Annotate them. Refer back to them. The trainers who get the most out of CEUs are the ones who treat them like real education, not just a hurdle.

ISSA CEU Courses

Personal Trainer

BUSINESS & SALES

(20 ISSA CEUs)

business & sales

COURSE

Learn More

Program Design

SPECIALIST

(20 ISSA CEUs)

Program Design

SPECIALIST

Learn More

Pain Management

SPECIALIST

(20 ISSA CEUs)

Pain Management

SPECIALIST

Learn More

Special Populations Exercise

SPECIALIST

(20 ISSA CEUs)

Special Populations Exercise Specialist

SPECIALIST

Learn More

ISSA Renewal Requirements

ISSA fitness professionals are required to renew their personal training certifications every two years with 2.0 CEUs (20 hours). ISSA requires personal trainers to renew their CFP to provide the public with proof that they maintain a high level of competence. Meeting the ISSA CEU requirements demonstrates your ongoing commitment to client safety, effectiveness, and professional growth. CEUs also help personal trainers become more seasoned professionals.

To recertify with ISSA, take the following steps:

  • Obtain proof of CEU completion (Fitness Mentors certifications of completion for the continuing education classes you’ve completed)
  • Download and complete the ISSA Renewal Packet in its entirety.
  • A copy of current CPR certification (front and back)
  • Pay the renewal fee ($99)

For professionals seeking cost-effective options, Fitness Mentors also offers resources for free continuing education for personal trainers, helping you stay certified without extra burden.

ISSA Recertification FAQs

Yes, and I suggest exploring these options before assuming all CEUs cost money. Fitness Mentors offers free resources specifically for this reason.

ISSA requires 2.0 CEUs (20 hours) every two years. In my experience, this is very manageable when you plan ahead.

Absolutely. All Fitness Mentors courses are fully online, which I believe is essential for working trainers who can’t commit to in-person schedules.

The standard ISSA renewal fee is $99. Some individual courses also have associated costs, but free CEU options are available.

ISSA Recertification Links

Get Started Here's What I Suggest

If you’re ready to take your ISSA certification renewal seriously and invest in education that actually makes you better, I suggest starting with the Business & Sales Specialist or Program Design Specialist courses. Both  are areas where I’ve seen trainers make the most dramatic improvements in both skill and income.

Explore Fitness Mentors’ full catalog of ISSA CEU courses today, take advantage of free options where available, and build the kind of professional profile that keeps clients coming back and opens new career doors. Your certification is worth protecting. Your career is worth investing in.

If you’re unsure whether Fitness Mentors or ISSA is a better fit for your goals, check out our FM vs ISSA comparison for a clear breakdown.

Let’s get to work.

Eddie Lester, BS Kinesiology | NASM-CPT, CES, PES | Founder & CEO, Fitness Mentors

Click below to learn more about ISSA CEU courses

Personal Trainer

BUSINESS & SALES

(20 ISSA CEUs)

Program Design

SPECIALIST

(20 ISSA CEUs)

Program Design

SPECIALIST

Learn More

Pain Management

SPECIALIST

(20 ISSA CEUs)

Pain Management

SPECIALIST

Learn More

Special Populations Exercise

SPECIALIST

(20 ISSA CEUs)

Special Populations Exercise Specialist

SPECIALIST

Learn More
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SOME PLACES YOU'LL FIND OUR GRADUATES

24hrFitness
BallyTotalFitness
RetroFitness
CrunchFitness
Equinox
AnytimeFitness

NSCA CEU

NSCA Continuing Education Units and Courses

Fitness Mentors is pleased to offer continuing education that can be applied to recertification for your National Strength and Conditioning Association (NSCA) Certifications.

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Our high quality Continuing Education Courses allow you to

  • Recertify your NSCA-CPT certification
  • Improve your personal trainer educational background
  • Maintain a high level of professional qualification
  • Increase your ability to attract and help your clients

Continuing Education Courses

Personal Trainer

BUSINESS & SALES

(1.5 NSCA CEUs)

business & sales

COURSE

Learn More

Program Design

SPECIALIST

(1.5 NSCA CEUs)

Program Design

SPECIALIST

Learn More

Pain Management

SPECIALIST

(1.5 NSCA CEUs)

Pain Management

SPECIALIST

Learn More

Special Populations Exercise

SPECIALIST

(1.5 NSCA CEUs)

Special Populations Exercise Specialist

SPECIALIST

Learn More

NSCA Recertification Requirements

NSCA professionals are required to complete 6.0 CEUs every three years to keep their certifications up-to-date. However, the total amount of CEUs required during a three year period will depend on the current reporting period, not a duration of three years since the trainer was initially certified/recertified. Keep in mind that the current NCSA reporting period ends December 31, 2020.

Recertification CEU Requirements

Initial Certification Date

CEU Requirement

Before 2019

6.0

During 2019

4.0

During 2020

2.0

  To complete the recertification process: 

  • Obtain proof of CEU completion (Your Certificate of Completion)
  • Visit the NSCA’s Recertification & Continuing Education page and Report your CEUs
  • Pay the recertification fee (start at $30 for members and $55 for non-members)

Related to: NCSF CEU

NSCA Recertification FAQs

NSCA professionals need to recertify every three years.

As a general rule of thumb, you’ll need 6.0 CEUs to recertify every three years. However, and as indicated in the above table, the period in which you initially certify versus the current reporting period may dictate that you require less than 6.0 CEUs. If you got your original certification before 2015, you’ll need 6.0 CEUs; during 2015, 4.0 CEUs; during 2016, 2.0 CEUs. If you are unsure how many CEUs you currently have you can log into the NSCA site and see what CEUs you need.

Only NSCA Approved Providers can provide reputable continuing education to NSCA-certified professionals.

NSCA Recertification Links

Click below to learn more about our courses

Personal Trainer

BUSINESS & SALES

(1.5 NSCA CEUs)

business & sales

COURSE

Learn More

Program Design

SPECIALIST

(1.5 NSCA CEUs)

Program Design

SPECIALIST

Learn More

Pain Management

SPECIALIST

(1.5 NSCA CEUs)

Pain Management

SPECIALIST

Learn More

Special Populations Exercise

SPECIALIST

(1.5 NSCA CEUs)

Special Populations Exercise Specialist

SPECIALIST

Learn More
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SOME PLACES YOU'LL FIND OUR GRADUATES

24hrFitness
BallyTotalFitness
RetroFitness
CrunchFitness
Equinox
AnytimeFitness

NESTA CEU

NESTA Continuing Education Units and Courses

Fitness Mentors is pleased to announce we are recognized by the National Exercise & Sports Trainers Association (NESTA) as a Continuing Education Approved Provider.

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Our NESTA-approved CEUs include a high quality selection of courses that allow you to:

  • Recertify your NESTA-PFT certification
  • Improve your personal trainer educational background
  • Maintain a high level of professional qualification
  • Increase your ability to attract and help your clients

NESTA CEU Courses

Personal Trainer

BUSINESS & SALES

(2.0 NESTA CEUs)

business & sales

COURSE

Learn More

Program Design

SPECIALIST

(2.0 NESTA CEUs)

Program Design

SPECIALIST

Learn More

Pain Management

SPECIALIST

(2.0 NESTA CEUs)

Pain Management

SPECIALIST

Learn More

Special Populations Exercise

SPECIALIST

(2.0 NESTA CEUs)

Special Populations Exercise Specialist

SPECIALIST

Learn More

NESTA Recertification Requirements

The NESTA Executive Certification Board (ECB) requires NESTA PFTs to complete 4.0 CEUs over a four year period. To recertify your NESTA PFT you’ll need to mail the following information:

☐ Completed Recertification Application
☐ Recertification fee ($149)*
☐ Proof of CEU completion (Fitness Mentors certifications of completion for the continuing education classes you’ve completed)

*If your application is late, include additional fee payment:

  • $25 (between 1-30 days late)
  • $50 (between 31-60 days late)
  • $95 (between 61-90 days late)

Mail all the above items before your certification expiration date to:

NESTA Executive Certification Board
ATTN: Recertification Program
31441 Santa Margarita Pkwy, A-365
Rancho Santa Margarita, CA, 92688, USA

NESTA Recertification FAQs

NESTA requires that the PFT certification be recertified every four years. NESTA has created these parameters to ensure its trainers stay abreast of research in training and to help trainers design safe, efficient and effective exercise programs for their clients.

NESTA-PFT professionals need to complete 4.0 CEUs (40 hours) every four years.

Only NESTA Approved Providers can provide reputable continuing education to NESTA-certified professionals. Any coursework that is not approved by NESTA but is consistent with the educational materials for NESTA PFTs will require the submission of a petition and a $25 fee. It is therefore recommended that students utilize NESTA-certified CEU courses such as the ones Fitness Mentors provides.

NESTA Recertification Forms

Click below to learn more about NESTA CEU courses

Personal Trainer

BUSINESS & SALES

(2.0 NESTA CEUs)

business & sales

COURSE

Learn More

Program Design

SPECIALIST

(2.0 NESTA CEUs)

Program Design

SPECIALIST

Learn More

Pain Management

SPECIALIST

(2.0 NESTA CEUs)

Pain Management

SPECIALIST

Learn More

Special Populations Exercise

SPECIALIST

(2.0 NESTA CEUs)

Special Populations Exercise Specialist

SPECIALIST

Learn More
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SOME PLACES YOU'LL FIND OUR GRADUATES

24hrFitness
BallyTotalFitness
RetroFitness
CrunchFitness
Equinox
AnytimeFitness

NCSF CEU

NCSF Continuing Education Units and Courses

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NCSF Continuing Education

Fitness Mentors is pleased to announce we are now recognized by the National Council on Strength & Fitness (NCSF) as a Continuing Education Provider.

Our NCSF-approved CEUs include a high quality selection of courses that allow you to: 

  • Recertify your NCSF-CPT certification
  • Improve your personal trainer educational background
  • Maintain a high level of professional qualification
  • Increase your ability to attract and help your clients

NCSF CEU Courses

We will be adding new courses periodically based on customer demand. The courses that are now available include:

The guide to success as a personal trainer

Business & Sales

business & sales

Learn More

Specialist Certification

Program Design

Specialist Certification

Learn More

Specialist Certification

Pain Management

Specialist Certification

Learn More

Exercise Specialist Certification

Special Populations

Exercise Specialist

Learn More

Free

CEU Courses

Free CEU Courses

Learn More

NCSF Recertification Requirements

The NCSF membership requires trainers to recertify with 10 CEUs every two years. These CEUs must be earned during the two-year period most recent to the trainer’s last active credential status. 
All continuing education units must be approved by the NCSF Board for Certification to count towards the 10 CEU limit. These CEUs can come from several different categories, including: 

Category

Maximum Value from Category

CPR (required)

2 units

Ethics & Professional Practice (1 unit required)

3 units

NCSF CEU Library

7 units

College & University Courses

7 units

Personal Development

5 units

Seminar/Home Study/Conference, etc.

6 units

Earning your NCSF CEU certification ensures you stay current with industry standards while advancing your expertise in fitness and coaching.

Recertification FAQs

NCSF requires that the CPT certification be recertified every two years.

NCSF-CPT professionals need to complete 10.0 CEUs (20 hours) every two years.

Only NCSF Approved Providers can provide reputable continuing education to NCSF-certified professionals.

Each personal trainer certification body charges varying recertification rates. These are an additional cost to the actual continuing education courses that must be taken to maintain certification.

Note: Once the maximum CEU value from one category is met, no additional CEUs can be earned from that category. The NCSF trainer must submit 10 qualified CEUs that met these compliance standards; any CEUs that do not comply with these category limits will not be applied towards recertification.

The following information will need to be mailed to NCSF for recertification:

  • Completed Recertification Application
  • Renewal fee ($50 for single credential, $75 for two, and $100 for three or more)
  • Proof of CEU completion (Fitness Mentors certifications of completion for the continuing education classes you’ve completed)

The renewal process also includes a fee, with the NCSF certification cost.

Mail all the above items before your certification expiration date to:

NCSF Board for Certification
5915 Ponce de Leon Blvd., Suite 60 
Coral Gables, FL 33146

NCSF Recertification Forms

NCSF Recertification Application

NCSF Recertification Handbook

Questions?

If you have any additional questions about Fitness Mentors’ Continuing Education Courses for Personal Trainers contact us today. (424) 675-0476

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Fitness Mentor's Business and Sales course is absolutely one of the best courses I have taken. It is full of very helpful information! Many other courses promise step-by-step details but they fail to deliver.

Well, Fitness Mentors truly delivers! Not only is everything very plainly laid out and explained, but there are links directly to some of the sources. This course takes you from setting up your business properly to closing a sale!

I wish I had taken it when I first got started. I plan on using the techniques in marketing, closing, and pricing at this very moment! I HIGHLY recommend this course to all Fitness Instructors - especially if you are just starting your career.

Take this course immediately after certification! It will save you a lot of time and epic fails.
My applause to Fitness Mentors!
FM Cert of Comp
Cindy Millard
CEU Course Graduate

SOME PLACES YOU'LL FIND OUR GRADUATES

24 hour fitness 1
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retro fitness 1
crunch gym 1
equinox 1
anytime fitness 1

NCCPT CEU

NCCPT Continuing Education Units and Courses

Fitness Mentors is pleased to announce we are now recognized by the National Council for Certified Personal Trainers (NCCPT) as a Continuing Education Provider.

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Our NCCPT-approved CEUs include a high quality selection of courses that allow you to:

  • Recertify your NCCPT-CPT certification
  • Improve your personal trainer educational background
  • Maintain a high level of professional qualification
  • Increase your ability to attract and help your clients

NCCPT CEU Courses

Personal Trainer

BUSINESS & SALES

(2.0 NCCPT CEUs)

business & sales

COURSE

Learn More

Program Design

SPECIALIST

(2.0 NCCPT CEUs)

Program Design

SPECIALIST

Learn More

Pain Management

SPECIALIST

(2.0 NCCPT CEUs)

Pain Management

SPECIALIST

Learn More

Special Populations Exercise

SPECIALIST

(2.0 NCCPT CEUs)

Special Populations Exercise Specialist

SPECIALIST

Learn More

NCCPT Recertification Requirements

NCCPT certified personal trainers are required to obtain 2.0 CEUs every two years to maintain their certification. The purpose of this recertification is to ensure NCCPT professionals maintain industry standards.

All recertifications require the following:

  • $75 recertification fee
  • Proof of Fitness Mentors certificates of completion for the CECs that you’ve completed
  • Proof of CPR certification

Mail renewal form to:

National Council for Certified Personal Trainers
3481 Old Conejo Road #102,
Newbury Park, CA 91320
FAX: 800-915-5545

NCCPT Recertification FAQs

NCCPT CPT professionals are required to recertify their continuing education requirements every two years.

To satisfy the minimum NCCPT CEU requirement you must earn 2.0 CEUs every two years.

NCCPT professionals also need to maintain their current CPR certifications.

Only NCCPT approved providers can provide reputable continuing education to NCCPT certified professionals.

NCCPT Recertification Links

Click below to learn more about NCCPT CEU courses

Personal Trainer

BUSINESS & SALES

(2.0 NCCPT CEUs)

business & sales

COURSE

Learn More

Program Design

SPECIALIST

(2.0 NCCPT CEUs)

Program Design

SPECIALIST

Learn More

Pain Management

SPECIALIST

(2.0 NCCPT CEUs)

Pain Management

SPECIALIST

Learn More

Special Populations Exercise

SPECIALIST

(2.0 NCCPT CEUs)

Special Populations Exercise Specialist

SPECIALIST

Learn More
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SOME PLACES YOU'LL FIND OUR GRADUATES

24hrFitness
BallyTotalFitness
RetroFitness
CrunchFitness
Equinox
AnytimeFitness

ACSM CEU

ACSM Continuing Education Units and Courses

Fitness Mentors is pleased to offer fitness continuing education that can be applied to recertification for your American College of Sports Medicine (ACSM) Certifications.

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Our ACSM CEUs include a high quality selection of courses that can allow you to:

  • Recertify your ACSM-CPT certification
  • Improve your personal trainer educational background
  • Maintain a high level of professional qualification
  • Increase your ability to attract and help your clients

When you complete your course, you’ll receive CEUs that meet the requirements for ACSM CEU certification, helping you stay current and competitive in the fitness industry.

For easy access to your continuing education and credential records, you can manage your progress directly through your ACSM login.

ACSM CEU Courses

Personal Trainer

BUSINESS & SALES

20 Hours

business & sales

COURSE

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Program Design

SPECIALIST

20 Hours

Program Design

SPECIALIST

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Pain Management

SPECIALIST

20 Hours

Pain Management

SPECIALIST

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Special Populations Exercise

SPECIALIST

20 Hours

Special Populations Exercise Specialist

SPECIALIST

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ACSM Recertification Requirements

ACSM certified personal trainers are required to obtain 45 CECs every three years to maintain their certification. The purpose of this recertification is to maintain a specific level of competence as a health and fitness professional.

There are three ways to recertify: online, by fax or mail.

  1. Online certification portal
  2. Fax: fill out renewal form, fax to number on page.
  3. Mail: fill out renewal form, mail to address on page.

All recertifications also require the following:

  • $45 recertification fee
  • Proof of Fitness Mentors certificates of completion for the CECs that you’ve completed
  • Proof of CPR certification

ACSM Recertification FAQs

ACSM CPT professionals are required to recertify their continuing education requirements every three years.

To satisfy the minimum ACSM CEU requirement you must earn 45 CECs every three years.

ACSM professionals also need to maintain their current CPR certifications.

Only ACSM approved providers can provide reputable continuing education to ACSM certified professionals.

ACSM Recertification Links

  • Online recertification portal
  • ACSM Recetification/Renewal Form

Click below to learn more about ACSM CEU courses

Personal Trainer

BUSINESS & SALES

20 Hours

business & sales

COURSE

Learn More

Program Design

SPECIALIST

20 Hours

Program Design

SPECIALIST

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Pain Management

SPECIALIST

20 Hours

Pain Management

SPECIALIST

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Special Populations Exercise

SPECIALIST

20 Hours

Special Populations Exercise Specialist

SPECIALIST

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ACE CEU

ACE Continuing Education Units and Course

Fitness Mentors is pleased to announce we are now recognized by the American Council on Exercise (ACE) as an ACE Continuing Education Approved Provider. 

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Our ACE-approved CEUs include a high quality selection of ACE courses that allow you to:

  • Recertify your ACE-CPT certification
  • Improve your personal trainer educational background
  • Maintain a high level of professional qualification
  • Increase your ability to attract and help your clients

ACE CEU Courses

Personal Trainer

BUSINESS & SALES

(2.0 ACE CEUs)

business & sales

COURSE

Learn More

Program Design

SPECIALIST

(2.0 ACE CEUs)

Program Design

SPECIALIST

Learn More

Pain Management

SPECIALIST

(2.0 ACE CEUs)

Pain Management

SPECIALIST

Learn More

Special Populations Exercise

SPECIALIST

(2.0 ACE CEUs)

Special Populations Exercise Specialist

SPECIALIST

Learn More

ACE Recertification Requirements

ACE fitness professionals are required to renew their personal training certifications every two years with 2.0 CEUs (20 hours). You must complete ACE continuing education credits. This is the standard that has been established by ACE to help validate fitness experts who maintain the upmost safety and professionalism for their clients. These standards are also consistent with those set by the National Commission for Certifying Agencies (NCCA).

To recertify with ACE, take the following steps:

  • Obtain proof of CEU completion (Fitness Mentors certifications of completion for the continuing education classes you’ve completed)
  • Access your ACE continuing education login through the ACE’s Certification Renewal portal and follow the on-screen instructions
  • Pay the recertification fee (starts at $129 for online certifications)

ACE Recertification FAQs

ACE CPT professionals are required to recertify their continuing education requirements every two years.

To satisfy the minimum ACE CEU requirement you must earn 2.0 (20 hours) of CEUs every two years.

ACE professionals also need to maintain their current CPR and AED certifications.

Only ACE Approved Providers can provide reputable continuing education to ACE certified professionals.

ACE Recertification Links

Click below to learn more about ACE CEU courses

Personal Trainer

BUSINESS & SALES

(2.0 ACE CEUs)

business & sales

COURSE

Learn More

Program Design

SPECIALIST

(2.0 ACE CEUs)

Program Design

SPECIALIST

Learn More

Pain Management

SPECIALIST

(2.0 ACE CEUs)

Pain Management

SPECIALIST

Learn More

Special Populations Exercise

SPECIALIST

(2.0 ACE CEUs)

Special Populations Exercise Specialist

SPECIALIST

Learn More
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Continuing Education for Personal Trainers

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Until Monday: 46% off ALL CEUs!

Continuing Education for Personal Trainers

Our Continuing Education Courses provide our students the best opportunity to expand their mindset and to get free continuing education for personal trainer.

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Online Continuing Education

Continuing education for personal trainers online is relevant on so many levels. For starters, it is a requirement of every credible personal training certification body that the professionals that represent their organization stay up to date on their principles and guidelines.

Secondly, continuing education provides personal trainers a method in which to enhance their knowledge, improve their businesses, learn more about health, fitness and safety, and ultimately to enhance the lives of the clients that they serve.

Many trainers also look for cheap CEUs for personal trainers that still provide high-quality learning, and our courses are designed to deliver both affordability and value.

These CEUs will allow you to:

  • Recertify your personal trainer certification
  • Improve your personal trainer educational background
  • Maintain a high level of professional qualification
  • Increase your ability to attract and help your clients

Personal Trainer Continuing Education Courses

We offer the following courses:

25% OFF

With “Aug25” at checkout!

Certified Online

Personal Trainer

Certified Online Personal Trainer

The guide to success as a personal trainer

Business & Sales

business & sales

Learn More

Specialist Certification

Program Design

Specialist Certification

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Specialist Certification

Pain Management

Specialist Certification

Learn More

Exercise Specialist Certification

Special Populations

Exercise Specialist

Learn More

Free

CEU Courses

Free CEU Courses

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Recertification Requirements

Each personal trainer certification body has recertification requirements that must be met by any trainer who wants to maintain their certification. Here are some recertification requirements for six popular personal training certification companies that Fitness Mentors is approved to offer:

NASM: Two years, 20 hours of continuing education (2.0 CEUs), our NASM CEU courses make meeting this requirement straightforward and cost-effective.

ACE: Two years, 20 hours of continuing education (2.0 CEUs)

NESTA: Four years, 40 hours of continuing education (4.0 CEUs)

ISSA: Two years, 20 hours of continuing education (2.0 CEUs), our ISSA continuing education courses align directly with these guidelines.

AFAA: Two years, 15 hours of continuing education

NCCPT: Two years, 20 hours of continuing education (2.0 CEUs)

NSCA: Two years, 60 hours of continuing education (6.0 CEUs)

ACSM: Three years, 45 hours of continuing education.

If you’re preparing for recertification, understanding the ISSA continuing education requirements or those of your chosen provider is key to staying compliant.

Recertification FAQs

The CEU and time requirement varies between each of the certification bodies. Most have a two-year timetable but others may have different requirements. NESTA, for example, has a four-year time requirement.

This also depends on the certification body. Many, like NASM and ACE, require 20 hours or the equivalent of 2 CEUs in the recertification period.

Only board-approved providers are able to provide personal trainers reputable continuing education materials. Fitness Mentors is one such provider.

Each personal trainer certification body charges varying recertification rates. These are an additional cost to the actual continuing education courses that must be taken to maintain certification.

Questions?

If you have any additional questions about Fitness Mentors’ Continuing Education Courses for Personal Trainers contact us today. (424) 675-0476

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Fitness Mentors' Certified Online Personal Trainer certification course is absolutely one of the best courses I have taken. It is full of very helpful information! Many other courses promise step-by-step details but they fail to deliver. Well, Fitness Mentors truly delivers! Not only is everything very plainly laid out and explained, but there are templates and links directly to some of the best resources. This course takes you from setting up your business online to closing a sale!

I wish I had taken it when I first got started. I plan on using the techniques in marketing, closing, and pricing at this very moment! I HIGHLY recommend this course to all personal trainers looking to succeed online.

Take this course immediately after certification! It will save you a lot of time and epic fails.

My applause to Fitness Mentors!
FM Cert of Comp
Cindy Millard
CEU Course Graduate
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Business and Sales CEU Course

Business and Sales: The Guide to Success as a Personal Trainer

Help More People by Building Your Business

Now that you have your personal training certification its time to get a full load of clients and start making the money you’ve been dreaming about.

The only problem is you know you are a great trainer, but find yourself struggling to get the clients you need. You have had a few potential client interviews with little success leading to low confidence, frustration and self doubt.

YOU ARE NOT ALONE!

Tens of thousands of personal trainers change careers every year leading to one of the highest turn over rates in any industry. DON’T BE ONE OF THEM.

Would you like to know what strategies are best in finding leads and converting them in to paying clients?

Business and Sales: The Guide to Success as a Personal trainer takes you step by step through the process of turning your passion for fitness in to a successful, revenue generating full time career.

Over the last 12 years working in the health and fitness industry and over 7 years as a college professor, Eddie Lester, the founder and CEO of Fitness Mentors, has created and used the techniques presented in this course to assist thousands of personal trainers in building their businesses from the ground up.

Starting with the step of officially registering your business and then taking you through all the necessary tasks to get a multitude of clients, your blueprint for success is laid out via the Course Manual, 6 hours of lecturing and over 20 worksheets that will allow you to take action and build your business.

Not only is this course great for expanding your knowledge in business and sales, but it allows you to gain the much needed Continuing Education Units (CEUs) to re-certify your CPT certification. (NASM 1.9, NESTA 2.0, ISSA 2.0, AFAA 15, NCCPT 2.0, NSCA 1.5, ACE 2.0)

Rated 5 out of 5

Great people!

Learned a lot

...

Nathaniel Aguilar,

June 26

Rated 5 out of 5

Thought I knew it all.

I am 51 years old and I have been training since I was sixteen. I thought I knew everything about...

Myles,

June 22

Rated 5 out of 5

I ve used Fitness Mentors for my Personal Training license and my CEU s.

I ve used Fitness Mentors for my personal trainer s license and CEU s. I keep going back because their...

Kimberly R-K,

June 19

Rated 5 out of 5

Nutrition Class

I have always believed that nutrition & physical fitness are keys to a happy & successful life. I am truly...

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April 24

Rated 5 out of 5

Would Highly Recommend

I enjoyed the curriculum. I appreciated how thorough it was. The program is very user friendly. As someone who has...

stephanie N.,

April 18

Rated 5 out of 5

Certified Personal Trainer & Nutrition&

Certified Personal Trainer & Nutrition Specialist Certifications. Eddie Lester and Fitness Mentors team have been instrumental in my endeavors to...

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April 14

Rated 5 out of 5

Online Personal Trainer Certification

Online Personal Trainer Certification Teaching and coaching online is a whole new ball game with obstacles and barriers. However, with...

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April 11

Rated 5 out of 5

Nutrition Specialist

Nutrition Specialist Thank you for this opportunity to learn about nutrition. It has been a passion of mine to learn...

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April 10

Rated 5 out of 5

Nutrition Specialist Certification:

Nutrition Specialist Certification: If you are looking for a comprehensive and clear instructional course, this is it. Not only is...

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March 30

Rated 5 out of 5

I would like to take this time to give&

I would like to take this time to give thanks to the Fitness Mentors team. The courses that I took...

Habilitat Fitness,

March 15

Rated 5 out of 5

Completed about 20%

Completed about 20% . Easy to learn. Well explained.

...

Oxana,

March 13

Rated 5 out of 5

Good class to recertify or add knowledge. Eddie made it easy to add your knowledge

I liked that it was easier to learn if you are an audio or text learner.audio lecture were repeated. so...

Elmer,

February 26

Rated 4 out of 5

Instruction and materials were clear&

“Instruction and materials were clear and presented well. The only thing I would change is to add “”Corrective Exercise”” to...

Lori,

February 20

Rated 5 out of 5

Two thumbs up!

I really enjoy coming to Fitness Mentors for all my continuing education needs! Thank your for providing a great program...

Elizabeth,

December 30

Rated 5 out of 5

I m excited every day to learn more

Great information and able to complete it at my own pace. Easy to follow lecture with text. I ve learned...

Michelle,

December 4

Rated 5 out of 5

Eddie and the gang really want trainers&

Eddie and the gang really want trainers and health practitioners to succeed

...

Chris Moore,

December 4

Rated 5 out of 5

With great instruction guides

With great instruction guides, tutorials, and videos the health coach certification thru Fitness Mentors provides students with everything they need...

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October 18

Rated 4 out of 5

Future personal trainer

Future personal trainer, must say ,go for it

...

Suraj,

October 13

Rated 5 out of 5

Fantastic program...I will definitely&

Fantastic program…I will definitely refer!

...

Scott,

October 7

Rated 5 out of 5

Easy and convenient

Easy and convenient! Program gave excellent information and was in depth. Definitely worth it!

...

Curtis,

August 1

Rated 5 out of 5

Good Program!

After checking reviews decided to give Fitness Mentors a try. The videos and extra supplements with explanations are a big...

Eugene,

July 11

Rated 4 out of 5

This course has made learning online&

This course has made learning online for me a lot better than I ever expected. The only reason I did...

DB,

July 2

Rated 5 out of 5

I just passed the Fitness Mentors&

I just passed the Fitness Mentors certified personal trainer course. The class was well worth taking. It breaks down everything...

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May 27

Rated 4 out of 5

Down to earth and practical.

I came to Fitness Mentors after a long search sifting through different certification providers. I like the down-to-earth approach and...

Christiaan Hofman,

May 16

Rated 3 out of 5

Value doesn't match price

I expected a little more accuracy out of this program. After spending $199 dollars on audio lectures, a study guide,...

MMartin,

May 12

Rated 5 out of 5

Great Value - Already Getting Results

Despite the fact that the course sounded amazing, exactly what I needed to grow my health coaching/fitness business, I was...

JointFit,

May 4

Rated 5 out of 5

Good course on program design

Good course on program design. Quick response to any questions. Provide step by step formula to building programs and design...

Dennis,

April 19

Rated 3 out of 5

Pretty basic stuff

Pretty basic stuff, good info but didn’t take me past my current knowledge. Which is why I got it in...

Olivier,

March 17

Rated 5 out of 5

Fitness Mentors is an amazing company&

Fitness Mentors is an amazing company for people looking to get certified as a Personal Trainer. I 100% recommend Fitness...

Dennie Espinal,

March 17

Rated 5 out of 5

Even with 15 years of experience&

Even with 15 years of experience teaching fitness classes and aerobics, this course far exceeded my expectations on ease of...

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March 11

Rated 5 out of 5

The concepts were easy and entertaining&

The concepts were easy and entertaining to follow. I love the audio lectures with the slides. I love the explanations...

Steven,

February 12

Rated 5 out of 5

This has been a truly eye-opening&

This has been a truly eye-opening experience, the information provided is formatted and structured in a way that is easy...

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February 9

Rated 5 out of 5

Fitness Mentors review

This course was easy to understand and gave me great knowledge to start my career as a personal trainer!!

...

Rodney Hairston,

January 26

Rated 5 out of 5

This program broken down weekly helped&

This program broken down weekly helped me learn it properly. Hearing the audio lecture and seeing the power points each...

Jessica Torres,

January 11

Rated 5 out of 5

Chef Sean

Thank you for the nutrition certification class. The knowledge this provides will benefit me greatly in the culinary industry.

...

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December 30

Rated 5 out of 5

I highly recommend these courses

I highly recommend these courses. They are easy to follow and very informative. I really enjoyed the health coach certification...

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December 22

Rated 5 out of 5

Really a good concept

Really a good concept. So much usefull info that is easily digestible. It will get you on a right path...

Ivan Kova evi,

December 2

Rated 5 out of 5

Great class

Great class. Learned a ton!

...

BRADY,

November 29

Rated 5 out of 5

The material is very in depth but easy&

The material is very in depth but easy to follow. The full audio lessons really make learning more easy and...

John,

November 16

Rated 5 out of 5

Well designed course

Well designed course. Easy to follow along.

...

Customer,

October 29

Rated 5 out of 5

I just past my NASM exam today on the&

I just past my NASM exam today on the first try!! This is all thanks to Fitness Mentors& The audio...

Kristen Lopez,

October 15

Rated 5 out of 5

Chef Tua

Thank you for donating the certified nutrition course to Habilitat. I appreciate the opportunity to learn about nutrition and its...

Habilitat Inc,

October 15

Click below to purchase this course

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The guide to success as a personal trainer

Business & Sales

business & sales

$349

Purchase

The proven techniques you
will learn include:

Lesson 1: Prepare

  • Learn how to expand your fitness business through education and the development of your fitness theory.

  • Discover how your personal brand determines what type of clientele you attract.

  • Learn how to optimize your own personal brand to attract new clientele.

  • Discover the steps of creating and registering your business through local, state and federal agencies.

  • Discover how to use social media to attract clientele and promote your fitness business.

Lesson 2: Give Away Free Information

  • Begin the steps to attracting clientele by understanding how to develop quality information.

  • Learn how to select your target market by discovering your personal attributes and interests.

  • Discover the information that will best attract the attention of your chosen target market.

  • Uncover the reasons why giving away free information is crucial to your training business.

  • Learn how to create Opt-In opportunities that drive your sales process.

Lesson 3: Offer a Free Service

  • Determine what the next steps are to increase your sales conversions after collecting contact information.

  • Discover what services would work best at grabbing the attention of your chosen target market.

  • Learn what the sales atmosphere is and how to create a lasting impression.

  • Learn how to build your atmosphere using email, phone and in-person contact.

Lesson 4: Engage the Prospect

  • Utilize ready to use sales scripts for phone, email and in-person interactions.

  • Learn how to use the hierarchy of engagement to drive the sales process.

  • Understand how your first impression will affect the future sale.
  • Learn how to optimize your first impression with your clients to increase your sales conversions.
  • Learn how to correctly follow up with your potential clients to increase sales and drive revenue generation.
  • Learn how to capitalize on the continuation of your sales outreach.

Lesson 5: Prove You Care

  • Learn how understanding the psychology of sales can increase your conversions of clients in a one on one sales situation.
  • Discover how your clients think and how you can create the sale by listening to key points in their communication.
  • Discover key points to be aware of to convert sales during a new client interview.
  • Learn why it matters the way you view what you are selling and how that can expand your sales revenue.
  • Understand why your customers buy training and how to sell to this reasoning.
  • Discover how to sell directly to the wants and needs of the client.
  • Learn new power questions to ask your potential clients that will make selling an easy and fun process. 

Lesson 6: Close

  • Learn how to set your prices to correctly reflect your self-worth and desirability.
  • Learn how to discuss your prices with your clients in a way to promote the sale.
  • Learn how to avoid what might deter your clients from purchasing training.
  • Learn how to combat barriers to the sale by creating positive solutions for your clientele.
  • Discover how sales stories can drive your conversion rate through the roof.
  • Learn how to properly close the sale using statements that fit your sales personality.
  • Realize your income goals by ensuring your clients get help with their goal using alternative income strategies.

Click below to purchase this course

Extra 25% OFF
With “WOW25” at checkout!

The guide to success as a personal trainer

Business & Sales

business & sales

$349

Purchase
Fitness Mentor's Business and Sales course is absolutely one of the best courses I have taken. It is full of very helpful information! Many other courses promise step-by-step details but they fail to deliver. Well, Fitness Mentors truly delivers!

Not only is everything very plainly laid out and explained, but there are links directly to some of the sources. This course takes you from setting up your business properly to closing a sale! I wish I had taken it when I first got started. I plan on using the techniques in marketing, closing, and pricing at this very moment!

I HIGHLY recommend this course to all Fitness Instructors - especially if you are just starting your career. Take this course immediately after certification! It will save you a lot of time and epic fails. My applause to Fitness Mentors!
Cindy M.
Business & Sales CEU
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How to Create a Lead Magnet to Grow Your Online Fitness Business

How to Create a Lead Magnet to Grow Your Online Fitness Business

How to Create a Lead Magnet to Grow Your Online Fitness Business

Ever wonder how to get people to your website and on your email list to land your first client and grow your online fitness business?

Search the depths of the Internet for answers, and you’ll probably dig up a million different ways to do this. But there’s a key feature to include on your website that can help you bring in leads, build authority as an online personal trainer, and grow your fitness business.

Turn prospects into clients with a lead magnet

Know what it is? A lead magnet is a marketing term for a document designed to generate interest, engage prospects, and start a conversation that can turn information seekers into paying clients.

Even if you haven’t created a lead magnet before, chances are pretty good that you’ve signed up and downloaded your fair share. Check out the online fitness business gurus and personal trainers who have been in the game a little longer, and you’ll see what I mean.

How to Create a Lead Magnet to Grow Your Online Fitness Business

For example, transformation specialist and online personal trainer Ryan Spiteri created the Fat Loss Cheat Sheet as a lead magnet to connect with prospects. When someone signs up, they download this free PDF via email, get added to his email list, and receive weekly messages that provide useful information about things like working out, dieting, and fitness goals. And mixed in with those emails are opportunities to purchase a training program.

Create your own lead magnet for your fitness business

Now that you know what a lead magnet is and how it works to help build your online fitness business, you can create your own. But I’m not a writer, or designer? Don’t worry. It’s not as hard to create a lead magnet as you might think.

By following a few simple steps, you can create a lead magnet for your fitness business to connect with the type of clients you want to work with.

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1

Identify your niche

There was a time when the average personal trainer was in high-demand, had a solid book of business, and trained everybody from athlete to new mom, overweight or obese adults, and senior citizens. But online personal training has changed the game. It’s a lot harder to be successful as a general personal trainer when you’re running an online fitness business.

Here’s the reason. When people decide they want to get in shape, lose weight, train for a race, or even enter a bodybuilding competition, the Internet is typically one of the first places they look to find answers. Specializing in a specific area or niche, greatly increases your chances of being found when someone searches for, “weight loss coach,” for example.

Specializing is how online personal trainer Dave Smith found his niche helping new moms and women with weight loss, dieting, and fitness goals.

lead magnets for personal trainers

2

Do your research

Take the time to figure your target audience or niche, and you’re one step closer to creating a lead magnet that converts. Once you know your niche, you can dig a little deeper to find out more about their goals, interests and concerns, and what your niche audience is looking for help with online.

Here are some questions to think about to help you develop a topic idea for your lead magnet.

  • Where do your ideal clients hang out online? (Facebook, Instagram, Twitter, Pinterest, etc.)
  • What are their concerns, issues, pain points about health and fitness?
  • What problems are they talking about in Facebook groups, niche specific websites, and online forums that your online fitness business can solve?

Find out what people are really searching for online. Here are a couple more ways to help you research your niche to develop a lead magnet.

  • Use Google Keyword Planner. This free tool allows you to see the search volume and trends for key phrases people are using to search for information online. For example, while writing this post, we found that only about 100 people search for “online fitness business” a month. But “fitness business” gets about 1,000 searches a month.
  • Type in search terms you think your target audience is using to help you find a key phrase to help shape your lead magnet.

3

Developing your lead magnet idea

With a well-defined niche and solid research, you can start developing an idea for your lead magnet. If you’re freaking out about this step, it’s pretty normal. Don’t overcomplicate it.

At this point, you know your niche. You’ve got the credentials to be a personal trainer and run an online fitness business. And you probably already have real-world experience training clients or working out yourself.

The biggest mistake people make at this point is thinking that the lead magnet needs to be a massive resource of information, an ebook hundreds of pages long, or a week-long mini course. Yes. You could spend the time to create these types of lead magnets. But you don’t have to.

Make it as simple as possible. For example:

These examples should give you some ideas to develop your own lead magnet. Obviously, you’ll need to spend some time writing or recording the content. It makes sense for most fitness business owners to try and control costs when starting out, but you could hire someone to create the content for your lead magnet.

You could also repurpose existing content (like a podcast episode, blog post, case study, series of emails, resources page, etc.) and turn it into a lead magnet

4

Designing your lead magnet

You’re a personal trainer and fitness business owner, not a graphic designer. How are you going to get your lead magnet designed (cover, page design, video/audio intro, etc.)?

Option #1. Be willing to learn something new. For example, you can use sites like Canva for free to design a lead magnet cover. And YouTube has its own video editing software and tutorials. You’ll have to spend some time learning how to use these tools, but they’re relatively user-friendly, and most are free.

Option #2. Pay someone to design your lead magnet. If you don’t already have a steady stream of personal training clients and income, you probably want to keep costs down when starting your online fitness business. But to get leads coming in, it might be worth it to pay someone to help you design your lead magnet. Fiverr.com is an affordable option, where you can find talented graphic designers with rates as low as $5 per project.

5

Go live, and start collecting leads

Once you’re done with your lead magnet, you’ll want to connect it to your website with an opt-in form to capture email addresses. You can find free WordPress plugins to do this, or pay to use lead generation tools like Lead Pages. Basically, these tools (free or paid) help automate the process. When someone submits their email address, they’ll receive your free lead magnet, and be added to your email list.

But you’ll need to do more than just post your lead magnet on your website. If you don’t have a massive email list or social media following, you need to help people find out about it. Here are some effective, and inexpensive ways to do this:

  • Send out an email. Even if you don’t have a big email list, you probably have a few contacts. Send an email and invite them to check out your lead magnet.
  • Reach out to bloggers/websites that already have a following. Offer to write a guest post about a health/fitness topic. Include a link to your lead magnet. (see tip #1 for specifics on this approach)
  • Be a guest on a podcast. About 57 million people a month listen to podcasts in the U.S. alone. And a lot of those podcasts cover health and fitness topics. Contact podcast hosts via email, Twitter, Facebook, Instagram, etc. Provide a brief bio that mentions you’re a personal trainer, and ask if they’d consider interviewing you. You’ll probably get a chance to plug your lead magnet and point people to your site in the show notes.
  • Answer questions on Quora. Create an account, and start answering questions about health and fitness. Include a link to your website in your bio.
  • Post a video on YouTube. It doesn’t have to be long. 1 to 3 minutes is fine. You can even record a decent video with your phone. Introduce yourself. Talk briefly about common health and fitness challenges people have, and how you can help. Or instead of a talking-head video, demonstrate an exercise, or how to cook a healthy dish. Encourage people to visit your site for more information.
  • If you do have a budget, consider spending a little money to run a Facebook ad campaign, for example, to promote your lead magnet. Or use social media to host a contest to get people to sign up for your lead magnet with a drawing for something of value like a gift card, fitness tracking device, or free coaching.

It might take a little time to develop an effective lead magnet and get it all set up on your site. But it’s a smart strategy that will help you grow your fitness business.

Have questions about creating a lead magnet for your fitness business? Let’s discuss. Leave a comment in the notes.

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