Best Online Personal Trainer Certification

Best Online Personal Trainer Certification

This is the heading
cptquiz1Mesa-de-trabajo-1

What Cert is Best for You?

We designed this quiz to help you choose the perfect certification based on your learning style and goals.

Screenshot 38

Watch Our Video: Best Online Personal Trainer Certification

Table of Contents

There has never been a better time to invest in a certification as an online personal trainer. 

Not only is the industry as a whole earmarked for expansion — the BLS forecasts a 13% growth rate through 2028 — but the success of brands like Peloton, Mirror, and other online fitness options showcase America’s desire for convenient and at-home training. 

Couple this with the closure and uncertain future of many gyms due to coronavirus and you have a cocktail of opportunity for those trainers who are able to adapt to the times.

That said, it may seem like a no-brainer to get an Online Personal Trainer Certification but therein lies the question: what is the best online personal trainer certification and which is right for me?

Luckily for you, Fitness Mentors has done the heavy lifting for you and compiled this list of the best personal training certifications based on the following objective criteria:

  • Accreditation: third-party certifying bodies who ensure the health, safety, and standards for the industry.
  • Price: the costs associated with the online CPT cert.
  • Mentorship Structure: the interaction you can expect with mentors.
  • Primary Focus of Education: the primary educational focus you can expect from a particular certification.
  • Program Duration: how long the program takes to complete.
  • Location of Certification: the country the certification derives from.
  • Sign-up Process: what can you expect from the sales and onboarding process.

Today we’ll be looking at these popular online personal trainer certification options:

But before we begin, let’s distinguish some very important characteristics of online personal training certifications and personal trainer certifications you can get online. 

Online Personal Trainer Certification VS Personal Trainer Certification Online 

Our focus today is on online personal trainer certifications, or certifications that help you learn how to train clients online. Personal trainer certifications online refer to the standard in-person personal training certifications with online study options. An example of the latter would be the Fitness Mentors Certified Personal Trainer course, a class dedicated to certify trainers with the needed credential to train in-person clients.

Now that we are all clear on the differences between the two, let’s learn more about the best online personal training certifications. 

Related: How to Become an Online Personal Trainer

Accreditation

Accreditation is one of the most important aspects for personal trainer certifications as it sets the stage for trust and authority. Without an accreditation, trainers (and clients) won’t really know if any professional organization has reviewed the certification curriculum to determine its efficacy. 

For consumers, this also ensures their online trainer has gone through the required education to ensure their success and safety. There are certain limitations that exist with an online training environment and a certification helps trainers safely deal with those challenges through additional perspective and understanding of variables — such as form, injury prevention, and communication — that don’t exist as clearly via online mediums.

As it stands today, Fitness Mentors is the only company nationally recognized by the National Board of Fitness Examiners (NBFE), or any other esteemed certification body, to offer an online personal training certification.

Unfortunately, all other online training programs are not third-party reviewed or certified. This is partly due to the fact that online personal training is so new and likely due to the fact that a third-party accreditation is not free for a certification body. Thirdly, most online personal trainer courses are not steeped in science backed information but rather marketability, which makes them unlikely candidates for a third-party accreditation.

Personal Trainer Takeaway: A online personal trainer certification is not a requirement to coach online, however, it does showcase the quality and credibility of a certification as it relates to the trainers and the emphasis on science, business/marketing skills and a college-level curriculum. If this is important to you, the Fitness Mentors Certified Online Personal Trainer is an ideal choice.

Price

The Price includes the cheapest study option and final exam, where relevant. Keep in mind, however, that each of these products is not a formal certification, some are geared to be marketing tools above all else. They are noted accordingly.

Fitness Mentors: $699. Option to add a weekly mentorship program for $199/month.

TribeFit: $3,500 (3 month coaching program). Not a certification.

Online Trainer Academy: $799 for shortened course and $1,999 for complete course. Also offer level 2 Mentorship for a Monthly fee (Estimated at $400-$1000 per month)

Online Trainers Federation: Their bare bones intro course (not a certification), OC 101, is $199. It only runs twice per year, with the goal to upgrade you to the Elite which is estimated to run $300 – $600 per month.

PT Distinction University: Various courses with a la carte pricing. $1,100 for complete course package. Not a Certification.

Personal Trainer Takeaway: There are a lot of options for courses and the depth of the educational options are reflected in the costs. If you are just looking for one-off courses on very specific knowledge, the PT Distinction University has the lowest barrier to entry in terms of cost. You’ll sacrifice depth of knowledge here, however. If you are looking for in-depth knowledge from the ground up on how to become an online trainer, create a business, and market it, the most comprehensive courses are the Fitness Mentors COPT and Online Trainer Academy.

cptquiz1Mesa-de-trabajo-1

What Cert is Best for You?

We designed this quiz to help you choose the perfect certification based on your learning style and goals.

Mentorship Structure

Today’s trainers may feel a bit overwhelmed when trying to take in all the components of online training. In addition to knowledge in program design, physiology, injury prevention, and client achievement, certain aspects of online training can be particularly challenging.

For example, learning how to set up your business for online training, taking your business online if you have existing in-person clients, learning how to generate online leads, and caring for clients via online mediums can be a struggle for many trainers unaccustomed to these challenges. 

Each program may have different approaches in terms of access to mentors versus having students solely rely on the digital assets they are provided. 

The Fitness Mentors Certified Online Personal Trainer has roots in college-level curriculum creation and has established real trainers as mentors into its program. In addition to access to instructors via phone or email, students can also leverage Facebook support groups to ask questions and help them gain real-world understanding of course contents.

TribeFit is thought to provide email access to a competitor. It was difficult to find any info on the site. 

The Online Trainer Academy also provides direct access to fitness business mentors via online chat and phone, as well as engagement with Facebook. Their Level 2 appears to have a weekly mentorship call, but exact information is not posted on their site.

Online Trainers Federation: Students have access to a Facebook group with non-paying students and paid students as well as the option for a weekly call that is only included in the Elite Program. Difficult to find any info on the site.

PT Distinction University has little to no mentor interaction as it seems the entire suite of coursework is built into their bundles or modules.

Personal Trainer Takeaway: The concept of online personal training can be daunting for some and access to real mentors invaluable in determining success. For trainers who are interested in a legit point of contact that is dedicated to your understanding of important concepts, opt for a certification with access to mentorship. 

Primary Focus of Education

As you can imagine, there is a lot of overlap in terms of some of the education you’ll take away from each course. Rather than focusing on the similarities, below is an overview of what makes each program unique:

Fitness Mentors Certified Online Personal Trainer: Fitness Mentors’ COPT goes in-depth on business structure and learning how to build and sell an online business based on one of the six business models online trainers use (or the combination of the six). Additionally, they provide info and all templates on nutrition programs, online assessments, structuring memberships, affiliate programs, and other monetization models. Also included are brandable program design templates so you can start training immediately online.

TribeFit: TribeFit’s focus is on marketing your business and building out your online training sales funnel. Difficult to find any further info on the site.

Online Trainer Academy: OTA provides access to a physical textbook (digital as well) that some students really like. Their course also includes sales scripts, social media scripts and other documents that you can use to operate your business.

Online Trainers Federation: OTF is geared towards health and fitness professionals that have experience with in-person clients but want to help scale their business to service online clients. They admittedly mention that if you are not a coach already, the program probably is not for you.

PT Distinction University: PTDU provides students access to modules they can leverage as they see fit. A particularly unique option is the course with access to previously recorded webinars from fitness gurus.

Personal Trainer Takeaway: Each trainer is unique in their approach and goal with online personal training. Those that want a ground-up baseline for building and scaling their business should go for one of the programs that focus on all aspects of online training such as FM COPT or the OTA. If you are a trainer that is more concerned with marketing an existing online business then TribeFit, OTF, or PTDU may be a better fit.

Program Duration

Program duration refers to how much time it takes to complete the course or the investment of learning you can expect from each course.

  • Fitness Mentors: 60-80 hours or one to two months, self-paced.
  • TribeFit: 3 months
  • Online Trainer Academy: 32 hours of content, self-paced.
  • Online Trainers Federation: 2 weeks for OC 101 introductory course. Elite course is continuous weekly meetings.
  • PT Distinction University: A la carte courses with varying lengths, self-paced.

Personal Trainer Takeaway: Consider the length of the course into your final decision as it relates to how quickly you may be able to monetize online training. However, consider that the more knowledge-rich courses will obviously demand a greater time investment for good reason.

Location of Certification

The Location of Certification refers to the country where the certifying company is located.

Fitness Mentors: USA

TribeFit: AUS

Online Trainer Academy: Canada

Online Trainers Federation: Canada

PT Distinction University: UK

Sign-up Process

We found that many courses have a considerable amount of salemenship involved in the sign-up process. Some students interviewed did not like that they were pressured to purchase a course via a sales call and preferred the straightforward approach of an easy checkout process. In the Online Training Education industry sales calls are used for very high ticket products to try and build the most value. 

  • Fitness Mentors: Open enrollment, start when ready, proceed at your own pace. No pushy sales calls.
  • TribeFit: Introductory call and then a sales call.
  • Online Trainer Academy: Open enrollment, start when ready, proceed at your own pace. No pushy sales calls.
  • Online Trainers Federation: Enrollment once every six months for intro course. Sales call required for the Elite program.
  • PT Distinction University: Open enrollment, start when ready, proceed at your own pace. No pushy sales calls.

Personal Trainer Takeaway: When it comes to the online world, many of us like it because it is convenient. Numerous students we spoke to strongly disliked having any sort of sales calls involved to get started with a course and preferred options where they could checkout online and interact with mentors on an as-needed basis.

Online Personal Trainer Certification FAQ

How do I become an online personal trainer?

To become an online personal trainer it is advisable to first have a certification in personal training. Then, it is up to you to choose the type of online training you want to offer clients and how to market your services.

How much should I charge for online personal training?

The amount you charge for online personal training greatly depends on the service you offer, your experience as a trainer, competitor rates, the economy, the target population of your services, and your cost to train a client.

How big is the online personal training and coaching space?

There are 330,000 personal training jobs forecast in the US by 2026. The exact number practicing online training is unknown.

What is the most effective approach to starting an online personal training business?

The best approach to starting an online personal training business is to transition your existing in-person clients over to online clients. This allows you to get better at online training and expand your existing services to further monetize existing clients rather than starting from scratch.

Is online training as good as in-person training?

Online training has many advantages over in-person training including: time-savings, flexibility, recording options, cheaper training sessions for clients, sharing of digital assets (meal plans, DIY workout programs, etc). They are different but can be equally effective in terms of client  results.

So What is the Best Online Personal Trainer Certification?

The best online personal trainer certification is the one that is best for you. Each course has its own unique product position as well as educational focus. Some focus on the full stack of knowledge you’d want to know about understanding the industry, focusing on a niche, and building a business from scratch. Others assume you already have training experience and are just adding another element to your offerings in the digital space. Other certs focus extensively on marketing and bypass business development fundamentals altogether.

At the end of the day the choice is a subjective one. You have to ask yourself what you want to get out of an online personal training certification and then find the course that works best for your specific goals.

If you have any questions about any of the courses we covered or want to provide some suggestions based on your experiences with the course, please leave them in the comments below.

Instructor

CEO of fitnessmentors.com – Teaching 30,000+ students how to become CPT’s


BS Kinesiology, NASM-CPT, CES, PES FNS, MMAS, WLS, FM-CPT, ACE-CPT, Master Personal Trainer

Eddie Lester is the founder and CEO of Fitness Mentors. With more that 17 years experience in the health, fitness and athletics field, he has helped tens of thousands of personal trainers transform their careers and reach their business goals. With a background in Kinesiology and Exercise Physiology Eddie has assisted in research that is spearheading the exercise science field.

His in-depth knowledge of the Health, Wellness and Fitness industry has earned him a place as a regular contributor on high profile sites such as the Personal Trainer Development Center, (Dan to list top sites) online where he writes about nutrition and personal training.

His contributions to help personal trainers include a weekly blog, podcast, youtube channel and multiple books including: Business and Sales: the Guide to Success as a Personal Trainer.

Eddie’s Philosophy often times includes focusing on the bigger picture in which daily positive contributions lead to a major impact on himself, his family, his community and the world.

Eddie is commonly found at the beaches of Southern California with his wife Courtney and five kids.

Table of Contents

How to Become an Online Personal Trainer in 2026

Chances are, if you are considering this niche you are attracted to it because there is no income ceiling. Online personal training works while you sleep, doesn’t care how many hours there are in a day, and doesn’t put you in a box that forces you to focus on time as an income limiting factor.

Simply put, online personal training as a business model is scalable. 

Creating online training service offerings that help people achieve their fitness and health goals, but do not require a ton of time, allow you to gain back that ever so important personal and financial freedom. 

V6-MAXIMIZEDIMPACT

Watch Our Video: How to Become an Online Personal Trainer

So, this sounds fantastic doesn’t it? Of course it does, but that doesn’t mean it’s easy.

Today we will learn how to become an online personal trainer, the six different types of online personal training business models, touch on some online personal training revenue streams that you may want to consider, and learn a little about online personal trainer software.

But first, let’s define exactly what an online personal trainer is.

cptquiz1Mesa-de-trabajo-1

What Cert is Best for You?

We designed this quiz to help you choose the perfect certification based on your learning style and goals.

What is an Online Personal Trainer?

An Online Personal Trainer is someone who enhances the health and fitness of others through internet-based technological mediums.

The definition of an online trainer is very broad, and to be frank, it is supposed to be. Online personal trainers can do the things that are normally associated with personal trainers — improve fitness levels, body image, health, and performance — all online.

With today’s technology, personal trainers can connect with clients from anywhere, at any time, making it easier than ever to build an online personal training business. By leveraging tools like an Online Booking Plugin for Personal Trainers, trainers can streamline scheduling, manage appointments, and focus on delivering top-notch training sessions.

Before you begin training clients online, it’s essential to set up your business for success. Start by establishing yourself as a professional online personal trainer, equipped with the right systems to enhance both client convenience and your own financial freedom. With today’s technology, it’s easier than ever to connect with clients worldwide, making it possible to build a career as a remote personal trainer with flexible hours and limitless potential.

4 Steps to Become an Online Personal Trainer (the right way)

There is a logical path that exists for you to become an online personal trainer. In fact, we’ve created an entire course around it. Let’s discuss how to become an online personal trainer while also assuming you are already a personal trainer.

1. Transition Your First Client Over to Online Training

Before you go head first into online training, my recommendation is to transition one of your in-person clients over to what is called the “hybrid personal training model.” The hybrid model is a blend of traditional personal training (in-person) along with online personal training (more on the online personal training business models below).

This gives you some experience working with clients online and allows you to begin to develop additional revenue-generating programs in the process. For example, you can take an in-person client and create a PDF workout plan for them to follow and interact with them via online mediums. In between in-person workouts you allow your client to follow your guide and regularly check-in with them via email, text message, phone, or some other method that allows for tracking and accountability.

If you like the freedoms this hybrid method of training affords you, you will likely want to learn how to scale it.

cptquiz1Mesa-de-trabajo-1

What Cert is Best for You?

We designed this quiz to help you choose the perfect certification based on your learning style and goals.

2. Get an Online Personal Training Certification to Help Structure and Scale Your Online Business

While it’s possible to start without a credential, earning an Online Fitness Coach certification significantly boosts your credibility.

Let’s get something out of the way as it concerns becoming an online personal trainer. You don’t actually NEED any special certification to sell or provide personal training services online.

But, and this is a strong but, would you trust a doctor that didn’t have a proper educational background? Would you let a dentist with no dental education work on your pearly whites?

A professional with credentials is important to the consumer, as it builds credibility and trust, and therefore it should be important to you as well. Earning an online personal trainer certification provides you insight into assisting your clients online, understanding business and program creation, scaling your business, and provides you with credentials that were created to enhance the lives of your clients while protecting their safety. In short, in helps to maintain the integrity of the personal training industry as a whole with a set of principles, guidelines, and recommendations that help both you and your clients succeed using this great medium.

So, while you can skip getting an online personal training certification, I highly recommend you start here before establishing yourself as an online personal trainer.

This portion of your education will also help to transition you into a larger role as an online personal trainer while also allowing you more personal and financial freedom, the hallmarks of the online personal training industry.

3. Start Building Additional Online Training Revenue Streams

If step one taught you how to gain experience using online training and the hybrid model, step three will be the part where you really scale your online business. In the Fitness Mentors Certified Online Personal Trainer certification (FM-COPT), you’ll learn the various assets you can build to help you sell personal training online. 

Online personal training really weighs heavily on business structure, and understanding how to structure your business from start to finish is very helpful for new online trainers. For example, learning how to leverage online PDFs, video libraries, client management platforms, and integrate them into your website are all educational paths you can learn the hard way or the easy way. The FM-COPT will show you how to start building these assets as well as your new online business model based on the six kinds of online business models I’ll explain more below.

After you begin to build out these additional revenue streams, it’s all about getting more clients online.

4. Get More Clients Online

At this final stage of becoming an online personal trainer you’ve now learned some of the ins and outs of online training with your experience with a hybrid model, you’ve gotten a certification that helps set some structure and shows you how to build assets out to sell more services, and now all you need to do to be more successful is to get more clients online. 

Notice I did not specifically mention marketing here as that is not the only way to get online personal training clients. There is an opportunity for you to bring your existing in-person clients over to your online suite of services and that is probably an easier transition than marketing itself. While marketing will eventually become an important part of scaling your business, I recommend using existing relationships to truly kickstart some of your online training while you laser focus your online business.

But as you move into the online world, it’s important to show off your qualifications, certificates, and training philosophy in a way that is both professional and interesting. How well you explain your expertise and unique value offer to potential clients is the first step in building your internet profile. Many fitness professionals use Resume Writing Lab online and hire resume writers to create professional LinkedIn profiles, CVs, cover letters and other materials that effectively highlight their certifications and client success stories for online audiences. These resume and career coaching services know how to show off your fitness qualifications and experience in ways that work best for websites, social media, and client-facing materials that generate trust and authority in the digital fitness industry.

If you want some insight into marketing your business, check out our blog on personal trainer marketing and specifically some of the ideas that relate to websites or online services.

Read on to learn about the types of online personal training services can you offer.

Online Personal Trainer Business Models: The 6 Different Types of Online Personal Trainers

Coaching and training clients online can happen in countless unique ways but the starting point always remains the same: your goal is the focus on improving the health of your clients.

The way you set yourself up as an online personal trainer will dictate the ways you can make money online. It also will determine the amount of clients you can have.

These methods include:

  1. Private Personalized Online Training 
  2. Non-Personalized PDF Fitness Programs 
  3. Non-Personalized Video Fitness Programs
  4. Hybrid Online and In-Person Personal Training
  5. Live Video Chat Workouts Online 
  6. Online Group Personal Training

Let’s take a closer look at each variation to see how they create an online personal trainer business. As you read through these think about how they fit into your style of training and your personal interests for business development.

1. Private Personalized Online Training

The personalized element of personal training is retained in this type of online training, but the difference is this method is that the trainer does not work with the client in-person. Using various communication methods — phone, email, text, and especially software — the trainer provides their clients the tools and program needed to achieve a specific fitness goal. Using some of these same technological resources, the trainer is able to track client progress and ensure client success and retention.

2. Non-Personalized PDF Fitness Programs

Non-personalized PDF fitness programs are created by trainers for general or specific population types. These premade programs usually live on a website and are made available for download. This type of online training requires zero client interaction, but strong online marketing to help drive attention to the program and convince clients to make purchases. 

3. Non-Personalized Video Fitness Programs

Like the above PDF programs, these video programs also do not involve direct client interaction. Instead, trainers provide clients access to a video or a series of videos in which they can follow on their own.

4. Hybrid Online and In-Person Personal Training

The hybrid model is a mix of in-person personal training combined with online resources that allows trainers to provide hands-on services and reinforce them with online tools. These programs usually are more cost-effective for clients as they usually only see a trainer in-person a handful of times each month, and then are free to use the online resources to maintain their workouts on their own. This approach is a good starting point for trainers who are looking to transition clients from 100% in-person to a combination of in-person and online.

5. Live Video Chat Workouts Online

Live video chat or in-person online streaming is a form of training that allows a trainer and a client to see and interact with each other from their computers or mobile devices. A trainer who uses this tool can provide immediate feedback to clients on form, demonstrate exercises, and answer questions in real time. 

6. Online Group Personal Training

An extension of the above, innovative personal training software company WeStrive also allows trainers the option to do one-on-one live streaming sessions or train and interact with larger groups of clients, all online. For example, trainers can hold a yoga, pilates, or other group fitness class and have the option to live stream it, record themselves and make their workouts on-demand via memberships. This potentially opens up the door for much larger revenue opportunities for trainers and this online training opportunity has been proven by Peloton with much success.

If you are looking at the above and are wondering if you can combine them together, you absolutely can. Just like in traditional in-person personal training there is nothing stopping you from adding additional services to your offerings. You just have to learn how to find the appropriate channels in which to deliver your services, market your business, and leverage software to your advantage.

In case you want some other ideas for how to monetize your online personal training business, consider some of the following to set yourself apart from other personal training businesses:

  • Nutritional Programs
  • Phone Consultations 
  • Weekly Phone Calls 
  • Email Support and Check Ins 
  • Online Assessments 
  • Memberships 
  • Affiliate Programs
  • Accountability Services

Considerations for Online Personal Trainer Software

If you are considering expanding your personal training business online one of the investments you’ll want to make will surely be software. Software will help manage your clients, help to deliver programs or services, automate specific tasks, house your documents or videos, and can even help with billing and payments.

Before you decide on a software you should first determine what features you need to run and operate your business. If there is one mistake I see too many trainers make it’s purchasing a software solely based on brands that they’ve heard of rather than features that they need.

Fitness Mentors’ view on online personal training software is that you should focus on finding something that saves you time. Having time allows you to scale your business and potentially make money while you sleep.

Another aspect of online personal training software to consider is how it will play into the evolution of personal training. For example, a recent article in the Wall Street Journal highlighted the trend in fitness for online training and on-demand and virtual, live streaming classes. 

Membership software is one solid option to consider. It simplifies content delivery, and unifies client management, billing, scheduling and live sessions, creating more opportunities for passive income. Establishing a membership website and app helps trainers automate key tasks, and save time, enabling them to focus on business growth and client relationships. One such platform is Uscreen which offers the Fitness Power Plan, providing excellent value with features like a Netflix-style catalog, unlimited bandwidth, live streaming, mobile apps, community management tools, and VIP support. It can be tailored to different fitness professionals; yoga, pilates, fitness, health and wellness coaches. 

The point is, consider the services that you want to deliver, the demands from clients, the state of the personal training industry as a whole, and how software can help integrate all these aspects to help you scale your business. 

Check Out, Personal Trainer Job Outlook 2026: What To Expect In the Coming Years

FAQs for How to Become an Online Personal Trainer

Any willing person can call themselves an online personal trainer, but just because they call themselves one doesn’t mean they are qualified. A true certified online personal trainer will understand health and safety protocols, program design, and more.

There are six primary ways in which online personal trainers can make money:

  1. Private Personalized Online Training
  2. Non-Personalized PDF Fitness Programs
  3. Non-Personalized Video Fitness Programs
  4. Hybrid Online and In-Person Personal Training
  5. Live Video Chat Workouts Online
  6. Online Group Personal Training

While there is no magic recipe for a profitable online personal training business, yes, online personal training can be very profitable. High profits for online personal trainers are particularly associated with those who can build a successful online presence, sell products or services through automated processes, and develop a scalable business model that is not contingent on the amount of hours in a day typically reserved for in-person training.

The most logical way to start an online personal training business is to transition existing in-person clients over to online clients. Creating online workout programs and giving in-person clients access is one of many examples that can be used to start an online personal training business.

Online personal trainers should charge according to their experience, the target population they are working with, and how much value they are bringing to their clients.

The Fitness Mentors Certified Online Personal Trainer (FM-COPT) is the only company nationally recognized by the NBFE (National Board of Fitness Examiners) to offer an Online Personal Training Certification.

Yes, it’s possible, but certification builds trust and demonstrates professionalism. Clients are far more likely to choose a trainer with proven knowledge and credentials.

How to Get Hands-on Training to Build Your Online Personal Training Business

Starting an online personal trainer business has its challenges. Deciding where to put your efforts for the best chance of success and developing strategies can be a bit overwhelming. 

This is why the Fitness Mentors Certified Online Personal Training certification was created. This program, which is also offered as a Week Mentorship, will provide you the insight into creating the business that works best for you while revealing the best strategies for transitioning to a full or part time online personal trainer.

We encourage this through 5 Major learning sections: 

  • Prepare Your Business – Learn the necessary tasks needed to prepare your business and create services for online success. 
  • Take Your Business Online – Discover the strategies that transition your business to the online space. 
  • Generate Leads to Grow Your Business – Learn the marketing, advertising, and outreach techniques used for attracting an abundance of clients. 
  • Convert Sales – Dive deep into defining your sales personality and use it to set efficient pricing and close sales. 
  • Care for Your Clients – Understand the best practices for supporting your clients and retaining their business to provide yourself with financial freedom and consistent income. 

Choosing to take this path toward creating the career that you envision is an envious task. Your passion for success will shine through as you learn every step toward becoming a successful online personal trainer. 

This passion will allow you to establish yourself as a leader in this new and fast-evolving industry. 

You will be backed by and supported by the quality education provided in this certification course, with the credential to assist thousands of people in improving their health, performance and overall happiness. 

Give yourself credit for taking this step and mentally prepare yourself for the commitment of completing this course and creating the life you want. 

Learn more about the Fitness Mentors COPT today.

Instructor

CEO of fitnessmentors.com – Teaching 30,000+ students how to become CPT’s


BS Kinesiology, NASM-CPT, CES, PES FNS, MMAS, WLS, FM-CPT, ACE-CPT, Master Personal Trainer

Eddie Lester is the founder and CEO of Fitness Mentors. With more that 17 years experience in the health, fitness and athletics field, he has helped tens of thousands of personal trainers transform their careers and reach their business goals. With a background in Kinesiology and Exercise Physiology Eddie has assisted in research that is spearheading the exercise science field.

His in-depth knowledge of the Health, Wellness and Fitness industry has earned him a place as a regular contributor on high profile sites such as the Personal Trainer Development Center, (Dan to list top sites) online where he writes about nutrition and personal training.

His contributions to help personal trainers include a weekly blog, podcast, youtube channel and multiple books including: Business and Sales: the Guide to Success as a Personal Trainer.

Eddie’s Philosophy often times includes focusing on the bigger picture in which daily positive contributions lead to a major impact on himself, his family, his community and the world.

Eddie is commonly found at the beaches of Southern California with his wife Courtney and five kids.

How to Start a Personal Training Business: The Ultimate Guide for 2026

Imagine waking up every day doing what you love on your own terms, with your own clients, building a business that’s entirely yours.

The opportunity is real: over 330,000 personal training jobs are projected in the US by 2026, and demand for health and wellness is only accelerating. There has never been a better time to turn your passion for fitness into a thriving career.

But here’s what no one tells you…

Passion alone won’t pay the bills.

Without a clear plan, smart pricing, and the right business foundation, even the most dedicated trainers find themselves stuck chasing clients, earning inconsistently, and never quite breaking through.

The good news? You don’t need a business degree or years of experience. You just need the right roadmap.

In this complete guide, you’ll discover:

  • The exact first steps to take before you launch
  • How to build a simple, powerful personal trainer business plan
  • The different business models available to you and how to choose the right one
  • Proven strategies to attract clients, grow your income, and become a successful personal trainer

Ready to go even deeper? The Business and Sales: The Guide to Success as a Personal Trainer masterclass walks you through how to structure your business, fill your schedule, and sell your services with confidence.

Let’s build a fitness business that actually works.

circles@2x 1
cross 1

Types of Personal Training Businesses
You Can Start

Today’s personal trainers come from a mixed bag of backgrounds. Some work at gyms, others with colleges or sports teams, many work at community centers, and some create their own personal training businesses.

The businesses that personal trainers can start usually fall into the below categories:

  • Train at a Private a Gym that Allows You to Pay Per Session
  • You Train at Clients’ Homes/Facilities
  • You Train Clients at Your Own Home
  • Start a Personal Training Business Online

Train at a Private a Gym that Allows You to Pay Per Session

In a recent post on personal trainer salaries, we discussed a payment structure where the trainer could bring in their own clients to gyms that they had relationships with. In these relationships, the personal trainer and their clients are independent from the gym’s payroll or clientbase, respectively.

The gym allows trainers and their clients to utilize their facilities and the trainer is able to charge whatever they can negotiate with their clients. The catch is that the trainer will pay the gym a fee each time the facilities are used.

In-home Personal Training: You Train at Clients’ Homes/Facilities

An increasingly popular personal training business is taking your in-person personal training services to the homes or facilities of your clients. Starting a personal training business from home allows you to create a dedicated training space such as a garage gym. If you are interested in this route, there are a few things that you’ll have to keep in mind as you start an in-home personal trainer business.

The main question and concern you’ll have as an in-home personal trainer is the type of equipment the client has or that you need to bring. If a client lives within a gated community, condo, or other association with a community gym, then you may have access to some decent machines and/or equipment.

If the training setting is, for example, your client’s living room, you’ll have to get more creative. This may limit the exercises you are able to perform and may impact the results without proper planning.

Regardless, a good trainer can adjust to the equipment on hand and will figure out a way to make the training as effective as possible.

In-home Personal Training: You Train at Your Own Home

In-home personal training in your own homes is similar to training at your clients’ homes with the exception that the training is performed at your home and your clients come to you.

Most trainers I know who train at their own homes have fairly elaborate garages that are built out to accomodate a number of different machines and equipment. This too is a popular form of personal training and can be an ideal business model for trainers who have the space within their homes or who don’t mind clients coming to their personal residences.

Start a Personal Training Business Online

How to start a personal training business online? Online personal training is by far the most exciting new personal training business model out there. Compared to the other personal training business models, this model varies in that the personal trainer does not have to meet in-person with a client to create a massive impact on their health. In fact, because of new technology, a trainer can work online from anywhere in the world and change the lives of tens, hundreds, thousands and even millions of people.

So, what is an online personal trainer?

An Online Personal Trainer is someone who enhances the health of others through internet-based technological mediums.

The variety of online personal trainer businesses is broad, but here is a overview of they types of online personal training businesses you can start:

  • Private Personalized Online Training
  • Non-Personalized PDF Fitness Programs
  • Non-Personalized Video Fitness Programs
  • Hybrid Online and In-Person Personal Trainer
  • Live Video Chat Workouts Online
  • Online Group Personal Trainer

Private Personalized Online Training

The private personal online model is most like traditional in-person training. The trainer performs all the tasks of a normal personal trainer but does not work with the client in-person. Through specific software, phone, email and text messaging, this trainer provides all the tools and programming needed to achieve a fitness goal, and the client follows along without the trainer being present.

Fitness Mentors

Non-Personalized PDF Fitness Programs

Premade, downloadable programs are made by the trainer and published online. These non-personalized models involve zero client interaction and are generally pushed over to the client through automated software.

Non-Personalized Video Fitness Programs

Video fitness programs have been around for a long time. However, the advantages for today’s  trainers are the ability to store their premade workout programs online and provide immediate access to a workout video library. Like the PDF programs, there is no client interaction.

Hybrid Online and In-Person Personal Trainer

The hybrid model utilizes the internet to deliver programs to local clients, but also involves in-person training 1-4 times per month. Using a “hybrid” model allows the client to

receive the hands-on training of a personal trainer at a lower cost, since most of

the program is performed on their own. This is a great starting point for trainers

looking to take their business online.

Live Video Chat Workouts Online

Video chats or calls allow the trainer to see, hear, and interact with a client live, but not actually in-person. This allows the trainer, and client, to benefit from immediate feedback on form, exercise demonstrations, and cueing.

Online Group Personal Trainer

The online group personal trainer performs live group fitness classes, records them, and delivers them to as many people as possible. Think of on-demand workout classes Online Boot Camp, Yoga, Pilates, Etc.- that require membership to access the content. Companies like Peloton have cornered this niche exceptionally well and proven people will subscribe to workout in the comfort of their homes

circles@2x 1
path-6-1.png
path 6@2x 1

How to Become a Successful
Personal Trainer

Now that you have gone through the foundational steps of getting certified, specializing, launching a brand, and choosing the type of personal training business you want to start, now you’ll need to move on to business development.

We do a deep dive on the below in our Business and Sales course, but here are some talking points you’ll want to include in your personal trainer business plan.

Legal Formation

Forming a personal training business typically begins with selecting a suitable business structure, such as a sole proprietorship or a corporation. One popular choice for personal trainers is forming a Limited Liability Company (LLC), which provides personal liability protection and offers tax advantages. Hiring a reputable registered agent can help you with the process of registering the business name with the state, filing the necessary articles of organization, and obtaining any required permits or licenses. When forming an LLC, it is important to consider the costs associated with filing and ongoing compliance, the need for a clear operating agreement to outline management and operational procedures, and the potential requirements for additional state-specific filings or fees. As administrative responsibilities increase, many service-based businesses explore outsourced administrative services to help manage billing, documentation, and operational processes more efficiently.

Setting Prices

Every successful personal trainer has to figure out how to price their services for maximum profit and value to the client. As your own boss, you are able to charge whatever you like. Here are some things you should consider:

  • Location- Where are you training? A trainer in Malibu will justify charging more than a trainer in Compton.
  • Economy- Personal training is a luxury item for most. When the economy turns, so does interest in luxury items. Be understanding of this when setting prices.
  • Target Population- Set a price that is attainable for your target population by understanding what they might pay for your products/services.
  • Cost to Train Client- Consider things like the travel expenses, the payments you have to make to use a private gym, tools and equipment such as machines and dumbbells, and other expenses like software. You should understand the difference between gross and net income.

Read more: How to Set a Pricing Structure for Your Personal Training Business 

25024

Addressing Buyer Hesitation

If every trainer pitched a potential client and got “Yes, I’m in” as an answer we’d all be rich. Thing is, people are not always convinced of your value and have what we call buyer hesitation.

Here are some areas that are common for buyer hesitation and how you can address them.

  • Fear of failure- The thought of accomplishment can outweigh the fear of failure; attach a positive emotion toward your service and give them a little more inclination to buy.
  • Perceived value is less than the cost- Your presentation for services must convince the buyer that the the money is worth the expense.
  • Money- Quite simply, if you have approached a potential client and they truly do not have the means to purchase, then the sale will be impossible. It is important to find that out as soon as possible rather than spend a lot of time/effort only to find you are out of their league.
  • Lack of proof- If a client does not believe what you are selling will work, they will be hesitant to buy. Combat this with examples of clients like them that have experienced the results you are selling.

Read More:

Marketing

Personal training marketing… There can be entire books written on the topic and while related to starting a personal training business, it goes so far beyond those beginning stages.

One of our most popular articles is all about personal trainer marketing and has 19 personal training ideas catered at getting you more clients. Some of these ideas include:

  • Getting featured on industry blogs
  • How to use email marketing
  • How to create effective referral documents
  • How to do personal trainer search engine marketing
  • And more…

If you are planning on getting some help with your marketing and hiring a firm or doing some advertising, note that the Money Task Force recommends spending 12 to 20 percent of your gross revenue for marketing if you are a new company, and 6-12 percent if you are an established company.

Start Your Personal Training
Business Today

This ultimate guide has nearly everything you need to begin the process of starting your very own personal training business. If you need extra guidance, or like the idea of a reputable personal training certification, check out the Fitness Mentors CPT. If you already are a trainer but want to further specialize and hone your knowledge, check out our CEU courses and blog. If you want a full course on the above with more details and step-by-step instruction, check out our Business and Sales course.

If you have any comments or questions, please post them below.

circles@2x 1
cross 1

Top 5 Exercise Science Careers and The Best Education Paths

Fitness Mentors NASM
Watch Our Video: Best Exercise Science Careers – Are you considering an Exercise Science degree?

Are you considering an Exercise Science degree or asking yourself “what can you do with an exercise science degree?” to help plan for your future?

Whatever your stage in life — consideration, current Exercise Science student, recent grad, or what can you do with a health and exercise science degree?– this post is for you. 

Be sure to take our quiz too!

As a previous Exercise Science graduate, I can give you a little taste of the college route (as well as other education paths) and provide insight into the options for Exercise Science careers.

But first, let’s define what Exercise Science is.

What is Exercise Science?

Exercise Science describes the study of the body under the stress of exercise including acute and chronic adaptations like the effects on overall health parameters, pathologies, and its potential to reduce, or reverse, disease progression.

Some other areas of study within Exercise Science vertical that you might see at various educational institutes are:

  • Kinesiology
  • Fitness & Health
  • Exercise Physiology
  • Biomechanics
  • Exercise Nutrition

This foundation prepares students for applied exercise science jobs that integrate science with practical fitness and health applications.

You can also expect a strong educational emphasis in the areas of anatomy, physiology, chemistry, biology, and oftentimes, physics.

What can You Do with an Exercise Science Degree?

If there is one thing I want to emphasize about studying Exercise Science is that the majority of careers in the field require additional graduate school coursework. Yes, that is worth repeating.

Exercise Science is a common prerequisite for graduate level programs in careers such as:

  • Doctor (MD)
  • Exercise Physiologist
  • Registered Dietician
  • Occupational Therapist
  • Physical Therapist
  • Physician Assistant

The important takeaway here is that for most, the bachelor’s degree in and of itself does not get them to the career that they want. Additionally, and as I will get into more below, the career you want might not require a four year college degree in Exercise Science. 

However, if you are interested in some of the above careers that require education beyond a B.S. degree, by all means continue on the path that makes the most sense for you.

I emphasize this point because I have met many people who studied Exercise Science in college only to find that they either did not realize they needed additional education to get the career they wanted, or realized there were quicker, more affordable ways to get into the career they wanted.

That said, listed below are some careers that you can get without additional education after your Bachelor’s in Exercise Science degree, including:

  • Athletic Director
  • Community Program Director
  • Massage Therapist
  • Recreation and Sports Director
  • Sports Coach
  • Sports Facility Manager
  • Strength and Conditioning Coach

Provided below are the most popular career paths in Exercise Science, which may or may not include a college education, are below.

Top 5 Exercise Science Careers That Pay Well

Personal Trainer

By far, the most common career path chosen by people looking to have an Exercise Science career, as well as who are currently studying Exercise Science, is personal training.

The benefits of a career in personal training are numerous and can even be aligned with that of any of the other careers on this list.

For starters, you don’t need to get a bachelor’s degree to become a personal trainer. In fact, there are five separate ways you can become a personal trainer, ranging from certification from accredited companies, to vocational college, to university programs, to online options, and internal gym programs.

If your heart is set on becoming a personal trainer it certainly would be helpful for you to understand your options for certification beforehand.

Now, I am certainly not knocking university or college-based personal training certification options I got my B.S. at a university and was a college instructor afterward but I do understand that it may not be an option for everyone.

But what if you want a career that requires a college degree? Would it still be beneficial to consider a personal training certification?

Let’s say you choose any of the aforementioned education routes for your career in Exercise Science: college degree or not.

Either way, you can benefit from a personal training certification no matter what route you take. If you are wanting to have a career as a personal trainer, you can get certified in as little as two to five months and start making money right away.

If you are in college and are studying Exercise Science, it is still a good idea to get a personal training certification because you can begin gaining experience within your career immediately and can even pay for your education, through your personal training income.

For example, while I was in college I used my personal training certification to my advantage. I was able to train clients around my school schedule given the flexibility of the career. This provided me industry experience, but also allowed me to pay my way through college.

I also became certified as an Online Personal Trainer and trained clients through the internet, which gave me even more freedom to complete my studies and enjoy the college experience. 

Top 5 Reasons Personal Training is a Popular Exercise Science Career

So, no matter what your long-term goals are, getting a personal training certification can help in the following ways:

  1. Puts money in your pocket
  2. Allows you to gain experience in the Exercise Science field
  3. Helps pay for college (if you are shooting for a B.S., or advanced degree)
  4. Provides a strong foundation to further your exercise science studies

Top 3 Personal Training Certifications

Below are the best certification options to choose from:

  1. NASM
  2. Fitness Mentors
  3. ACE

It is a well known fact that private personal trainers have the potential to make far more than gym trainers.

Why? Because private personal trainers can set their own rates.

There is a catch for private personal trainers, however, and that is that they have to drum up enough business to write their own paycheck. But before we get into a sample private personal trainer salary let’s define exactly what a private personal trainer is.

A private personal trainer is a trainer that is self-employed, creates their own work schedule, and is free to choose the clients that they work with. For many personal trainers, this is the end goal of their personal training careers and is what sees some trainers working with celebrities and making big bucks.

Unlike gym trainers, private personal trainers don’t get help from the gym or get funneled clients from fitness organizations. They utilize their own networking, sales, and marketing skill sets to drive leads and ultimately generate new clients.

For that reason, many private personal trainers struggle to make a decent income. You can’t simply get a personal trainer certification and expect leads to come your way. (Check out this course to learn how to build your business and get clients). This is also why so many trainers start out in the gym, get experience, make relationships, begin taking on private clients on the side, and eventually leave the corporate gym environment behind.

How Much Do Private Personal Trainers Make?

A respectable private personal trainer can make upwards of $70,000 per year.

Compare this to the full time salary of a respectable personal trainer at 24-Hour Fitness which would likely fall in the low $40,000 range. And by respectable I mean one with a couple thousand hours of sessions under their belt and training 20-30 sessions per week. This low $40,000 range is also commensurate with what NASM says their average trainer makes.

For example, a 24-Hour Fitness trainer in their middle tier (PT3) makes $13 an hour when training. If you compare a potential salary of an entry-level trainer at 24-Hour Fitness, $22,440/year, to that of a Master Trainer at 24-Hour Fitness, $58,464, and split it down the middle (which is more or less where a PT3 would be), you’d get $40,452.

Now, let’s compare the above salary of a gym trainer to that of a private personal trainer.

The average private personal trainer in the U.S. charges around $50 session. Let’s say this trainer works a total of 30 hours per week and making $1,500 in that time. Multiple this time the weeks in a year, 52, and you have a respectable private trainer who is making $78,000 a year.

Potential Salary of Private Personal Trainer

  • Charges $50/session
  • Works 30 hours per week (sessions)
  • Makes $1,500/week
  • Makes $78,000/year

That same trainer can charge $100 a session, work 15 hours a week, and make the same salary.

Gym trainers typically have to work a lot more hours than private personal trainers for a fraction of the salary which is why private training is often the more desirable route. But as we’ll learn, private personal training is not the only way to make money as a trainer outside the gym.

Interested in getting a CPT with an emphasis on entrepreneurship and business development? Check out the FM-CPT for more info.

Physical Therapist

According to the Bureau of Labor Statistics (BLS), a career in Physical Therapy has some very promising advantages.

Among the highest paying jobs with an exercise science degree, physical therapists earn a handsome amount annually. For starters, the median pay approaches $90,000 per year, is expected to grow 28% by 2016 (which is much faster than average), and consistently ranks as one of the best jobs in healthcare for work-life balance.

Physical therapy jobs tend to require a DPT degree, although some may accept a master’s degree. CostHelper.com says that doctoral physical therapy degrees can cost $35,000 (such as the doctorate in physical therapy at the University of Illinois at Chicago), or much more for out-of-state students, such as The University of Delaware’s doctoral program which costs over $75,000. That is on top of the money you spend for your bachelors degree.

Athletic Trainer

Athletic trainers also rank high on this list as the profession is similar in scope to that of personal trainers, yet requires a formal bachelor’s degree in a specialized program and the passing of a state licensure exam. Athletic trainers have a median income of $46,630 per year according to the BLS, and have a rapid rate of employment at 23% when looking out to 2016. This career highlights the connection between exercise science careers and salaries, showing how education directly impacts earning potential.

One of the coolest things I find about athletic trainer careers is that they often work alongside athletes within educational settings such as colleges of universities.This often means these professionals are the ones who work hand-in-hand with some of the best up-and-coming athletic talent in the country.

They can also work with younger students, within hospitals, or even for professional sports teams.

Related: How to Become an Online Personal Trainer in 2026

Exercise Physiologist

With a median pay of just under $50,000 per year, and a faster than average job outlook, a career in exercise physiology is a popular choice for many looking to put their Exercise Science degree to work. Many roles require advanced education, making it one of the most promising masters in exercise science jobs.

This type of career typically requires a Masters in Exercise Physiology, which on average takes 6 years of total college time as well as requires board certification through the American Society of Exercise Physiologists.

Another interesting aspect of this career is that about half of all exercise physiologists are self-employed. So if you have an entrepreneurial spirit and enjoy the freedom of owning your own business, you may be able to do well in this career.

PE Teacher

According to ZipRecruiter, PE teachers make about $42,500 per year. While this is the lowest salary on this list, you have to remember that these teachers tend to have summers off and benefit from all school holidays as well as teacher pensions.

Typical education requirements for this career include a bachelor’s degree in exercise science as well as a teaching credential or a masters in education. Often times a personal training certification will enhance the likelihood of employment as well.

We also can’t forget that PE teachers get to hang out in gym clothes all day, coach fun sports like kickball and dodgeball, and even be physical fitness role models for many of their students.

Granted there is some give and take for each of the professions on this list in terms of knocking off all the boxes of the most ideal career, but the daily life of the PE coach can be very rewarding.

Boot Camp Instructor

Boot camp instructors are personal trainers who lead group fitness classes that are usually based on military-style training methods. However, in some cases, instructors may unintentionally display behaviors related to relational aggression, such as belittling or excluding participants to create a sense of competition or control. These actions can negatively impact group dynamics and participants’ overall fitness experience.

Exercise Science Degrees and Educational Considerations

As we have learned above, not all careers within Exercise Science require a full-fledged bachelor’s degree. Similarly, we’ve learned that many sought after degrees within Exercise Science require advanced degrees such as master’s or doctoral degrees.

With that in mind below is a comprehensive list of the many careers and their educational obligations. Note that some of these careers may overlap in multiple categories.

Exercise Science Careers that don’t require Degrees

  • Personal Training
  • Aerobics Instructor
  • Fitness Coach
  • Gym Manager
  • Massage Therapist
  • Physical Therapy Assistant

Exercise Science Careers that require Bachelor’s Degrees

  • Athletic Director
  • Community Program Director
  • Kinesiologist
  • Massage Therapist
  • Athletic Trainer (ATC)
  • Physical Education Teacher
  • Recreation and Sports Director
  • Registered Nurse
  • Sports Coach
  • Sports Facility Manager
  • Strength and Conditioning Coach

Exercise Science Careers that require Master’s or Doctoral Degrees

  • Doctor (MD)
  • Exercise Physiologist
  • Chiropractor (DC)
  • Registered Dietician
  • Occupational Therapist
  • Physical Therapist (DPT)
  • Physician Assistant
  • Exercise Physiologist
  • Physical Rehabilitation

FAQs for Exercise Science Careers and The Best Education Paths

The most common way to make money with an Exercise Science career path is personal training. While personal training doesn’t require a degree, those who get certified are able to put money into their pockets quickly and build a strong foundation for further career advancement.

Exercise Science generally offers courses in Anatomy, Physiology, Kinesiology, and Nutrition. Jobs can range from personal trainers and strength and conditioning coaches to physical therapists and physician assistants – so Exercise Science can be lucrative.

Not quite. Kinesiology is a more broad study that focuses on human movement and its effects on an individual’s health. Exercise Science is a sub-field more fine-tuned into learning and influencing human responses to exercise.

Bachelor’s degrees will open you up to mid-level jobs in the fitness industry. Examples of these degrees include Bachelor’s in Sports Management, Health Sciences, Nutrition Science, or Health and Wellness. Graduate degrees, like master’s and doctorate, qualify for higher-level positions. These programs might include a master’s in Exercise Science and Wellness or Human Performance, an MBA in Health Care Management, a Ph.D. in Education for Sports Management, or a medical degree in Sports & Athletic Management. While personal training only requires a certification, you can also get an associate’s degree in Exercise Science, giving you a solid foundation to start personal training.

 

Closing Thoughts on Exercise Science Careers

You should now have a better idea of what you can do in the exciting field that is Exercise Science. For many, a bachelor’s degree at a college or university is the path that they will take to become educated in the many areas of movement and exercise. For others, the bachelor’s is just a stepping stone for a more advanced degree as in the case of physical therapy, physician’s assistant, or doctoral paths. Others may be surprised to learn there are many rewarding careers in Exercise Science that do not require a college degree, and the most popular career in this field, a certified personal trainer, demonstrates that.

When considering your education and career path, keep in mind the following:

  • The education required
  • The financial commitment
  • The time investment
  • The typical salary
  • Your passion for the career

With these considerations in mind, you should be able to paint a great picture of where you want your career to take you.

What is your experience with jobs and education in the Exercise Science niche? Is there any tip you wish you knew before you started your studies or career? Let us know in the comments.

How to Get Your Group Fitness Certification

If you are considering getting your group fitness certification here are a few statistics that backup your decision:

  • Over 22 million attend group fitness classes each year[*]
  • 85% of group fitness members visit their facility twice a week[*]
  • Two out of five gym-goers are involved in group exercise[*]

Although you probably don’t need any more convincing about getting a group fitness certification that will allow you to find gainful employment in an exciting industry, you probably are looking for some information on how to get your group fitness certification.

Below, we have provided info on the exact steps as well as some information on the top group fitness certifications out there. There’s even a little bonus about section group fitness certifications versus personal trainer certifications that I think you’ll find quite interesting (hint: you can become a certified personal trainer and train in a group setting (but not vice versa)).

circles@2x 1
cross 1

How to Become a Group Fitness

Instructor in 5 Steps

Here are the steps to become a group fitness instructor. There may be some variation on these steps depending on the certification body you go with, but for the most part, these steps are fairly standard no matter which group fitness certification body you go with.

1

Get Your Group Fitness Instructor Prerequisites

Before you can sit for a group fitness instructor exam, most certification bodies require the following:

  • Be 18 years old or older
  • Have a high school diploma or equivalent
  • Have a current CPR/AED certification
  • Possess a government-issued photo ID

By far, the most popular place to get a CPR/AED certification is through the American Red Cross. It is not the only option, but tends to be the most convenient. You can find a Red Cross CPR/AED class near you on their website.

Worth noting, is that you need not have all of the above prerequisites in place when you begin your group fitness studies, only when you sit for the exam. For example, you can start studying and obtain a CPR/AED certification along the way.

This brings us to our next step, finding a group fitness certification program that is right for you.

2

Choose a Group Fitness Instructor Certification

One of the most important steps in becoming a group fitness instructor is choosing the best certification for you. Now, there really is no such thing as the “best group fitness certification,” as this is a highly subjective decision.

There are a number of factors that may make a group fitness certification more appealing to you such as cost, length of program, CEU requirements, prestige of brand, job requirements, and convenience.

One area of group fitness certifications that is not subjective is the accreditation body. The gold standard in a group fitness certification is a program accredited by the National Commission for Certifying Agencies (NCCA). The Distance Education Accrediting Commission (DEAC) accreditation is also gaining some clout, and is held by ISSA.

ACE Certified Group Fitness Instructor

ACE

ACE offers NCCA accredited group fitness courses ranging from $299 to $599 (at the time of this writing). The final exam takes place at an administered location and the coursework can consist of videos, podcasts and webinars, depending on the program you register for. ACE is one of the largest name’s in fitness and boasts that their trainers benefit from agreements they have made with popular gyms such as 24 Hour Fitness, Anytime Fitness, Orange Theory, Crunch Fitness, and others.

ACSM Certified Group Exercise Instructor

ACSM

The ACSM Certified Group Exercise Instructor (ACSM-GEI) course is prided on its educational approach to intentional planning around science-based group sessions as well as motivational and leadership techniques that make training fun and effective. While ACSM claims it is the “gold standard” in group fitness certification, it is not currently an accredited certification option.

AFAA Certified Group Fitness Instructor

AFAA

AFAA has perhaps the most outstanding reputation in the group fitness certification arena. Not only is the cert NCCA certified and been in existence for nearly four decades, but is also a partner of NASM (NASM acquired AFAA in late 2017 which is why you won’t see a standalone NASM group fitness course).

AFAA courses range from $299 for self-study, to $399 for premium self-study, to $499 for an all-inclusive package with a job guarantee. On the NASM website, however, the certification is mentioned as an add-on continuing education course and has a reduced price of $224, $299, and $374 for the options mentioned above, respectively (at the time of this writing).

ISSA Specialist in Group Fitness Certification

ISSA

The ISSA Specialist in Group Fitness certification is an online course that offers a self-paced study regime. As mentioned before, this is the only certification body that is accredited by the DEAC, which is a less prestigious name in the accreditation space, but nonetheless a national accreditation. At $799, it is by far the most expensive group fitness certification on this list.

NCCPT Group Exercise Instructor Certification

NCCPT

The NCCPT Group Exercise Instructor (CGxI) credential is a self-proclaimed “entry level specialization certification” that is likely intended to be an add-on CEU for existing certified personal trainers rather than a standalone certification like many others on this list. It is also amongst the cheapest at $199 for the exam-only package, but ranges up to $299 for additional study and preparation materials.

NESTA Certified Group Exercise Instructor

NESTA

NESTA’s Group Exercise Instructor Course is 100% online and is one of the most affordable options for group fitness certification at $275. While highly convenient and amongst the least expensive group fitness certifications, The NESTA GEI is unaccredited, so many gyms may be a bit more discerning while hiring for this certification.

NETA Group Exercise Certification

NETA

NETA’s Group Fitness certification is amongst the three in the country that have earned NCCA accreditation. While the program doesn’t benefit from the brand power of ACE and AFAA (the other two accredited options), it does have a strong curriculum and multiple study options ranging from $239 to $299. The live workshop study option is popular as it allows students to attend a workshop with an experienced NETA educator.

Once you familiarize yourself with these brands and choose one that works for you, you can move on to the next step.

3

Schedule Your Exam and

Continue/Begin Studying

With most group fitness certifications you can purchase your study materials (and begin studying) before you schedule the exam. Many programs, however, require that you register for the exam within a specific time period after the purchase of the study materials.

ACE, for example, requires you to register for your exam within six months of the materials purchase date. With AFAA, you have 180 days from your enrollment date to take the certification exam.

These certification bodies require these timelines for a variety of reasons. First, they want to set that psychological goal in your head to start and finish the program in its entirety. Secondly, they make money on the study materials and the exam, so it makes sense that if you were to buy study materials, you would take the exam.

Group Fitness Exam Study Tips

While the exams of each certification body vary in difficulty and materials covered, there are some standard study tips that can help you get through all the studying in time for the final certification exam.

As a former college professor, I recommend the following approach to studying for the group fitness exam:

  • Use the target test as a marker and work backwards from that date to determine how many chapters you need to cover each week/month.

And here’s a study fast track system that works really well for those who like to knock things out fast:

  • Read one to two hours per day to maintain a solid flow of comprehension
  • Create chapter-by-chapter notes from the book to utilize the benefits of writing and reading
  • Reference study guides for hand-picked topics of reference
  • Take practice tests after you read each chapter
  • Quiz yourself on 5-10 chapters of your book every two to three weeks
  • Reread your chapter notes and build upon them based on your quiz and test results
  • Document the questions you miss in the quizzes and revisit those sections of the book
  • Take a quiz every day of the week leading up to the exam
  • Take an entire practice exam, write down the questions you missed, and revisit them again
  • Take the final certification exam when you consistently get 85% or above on practice exams

Once you are prepared for the exam, it is time to knock it out!

4

Pass Your Group Fitness Exam

The most obvious step in getting your group fitness certification is passing your exam.

But this necessary step only happens if you put in the time to learn the materials, understand the concepts behind them, and get the certification in your hand.

After you do this, you’ll be ready to start a career as a group fitness trainer!

5

Get a Job as a Group Fitness Trainer

Do you already know where you want to work? Are you going to start your own fitness club or perhaps get a job as a contractor at several?

Related: Check out this post on personal trainer salaries to see which gyms pay the most.

Once you have your certification in hand, you can begin to peruse the web for group fitness trainer openings, check in at your local gym, or visit the websites of gyms to see if they post active positions.

Gyms aren’t the only places that hire group fitness instructors though, so don’t limit your job search to these locations. Spin, yoga, and pilates studios are some of the other well-known locations to get a group fitness job. The rare country club gig or super rare cruise line job may also open up from time-to-time.

In many cases you may have to get an additional certification (ex. Spin instructor) or go through an internal training program at your place of employment.

There are also specialist programs that you may be interested in to truly hone your craft. For example, AFAA has an indoor cycling speciality course, and ACE has a Functional Aging Group Exercise specialty course. The specialization you choose largely has to do with the demographic you enjoy working with.

CEUS: Maintaining Your Group Fitness Certification

In an effort to help trainers maintain their education and the health and safety of their clients, continuing education units (CEUs) are required by every reputable certification body. The amount you need depends on the certification body, but these CEUs are not just a tool to help you maintain your certification, they are also opportunities to expand your knowledge of health and fitness.

circles@2x 1
path-6-1.png
path 6@2x 1

Bonus: Group Fitness Certification VS Personal Trainer Certification

A lot of aspiring group fitness trainers will also consider a personal trainer certification and weigh the options between each. There are some important considerations that aspiring trainers from each career option should take into account.

The first, and perhaps most important consideration, is that you are able to train group fitness classes with a personal trainer certification but are generally ineligible to train individuals at most corporate settings with a group fitness certification.

This may sway some trainers towards choosing the certified personal trainer route and considering a group fitness specialization or CEU as they can train groups and individuals.

The other important consideration for aspiring trainers is the potential income from each type of training — personal training or group training. This has a lot to do with your involvement as a trainer with your clientele.

If you are a group fitness instructor, you generally have to showcase the exercises as you teach (i.e. workout with your group), making man’s/woman’s physical limitations a factor in terms of financial gain from multiple group fitness sessions per day.

On the other hand, a personal trainer can provide guidance to multiple clients each day without having to physically exert themselves. For the entrepreneurial trainer, this may make the decision to get a CPT a more decisive one.

Granted, group trainers usually make more than personal trainers on a per session basis, but personal trainers can easily conduct five or more sessions per day whereas a group fitness trainer may be limited to two due to the physical demands of teaching.

Become a Group Fitness Trainer Today

Now you have a good idea of what the steps are to become a group fitness instructor, recognize some of the top certification bodies, and even know that you can become a certified personal trainer and train in a group setting (but not vice versa).

If you are ready to advance your group fitness career, start by knocking out your prerequisites. From there, find a group fitness certification that works for you, study hard, pass your exam, and find your dream job.

circles@2x 1
cross 1

Personal Trainer Salary: Which Gyms Pay the Most?

There are numerous ways to make money as a personal trainer, but unquestionably the most common way is to start working at a gym.

If you are looking to get certified as a personal trainer, check out our blog on the best personal training certification.

Fitness Mentors NASM

Watch Our Video: Personal Trainer Salary – Which Gyms Pay the Most? How Much do Private and Online Trainers Make?

$6 Dollar Mentorship Banner 1

80% OFF

12 Customizable Program Templates!
Regularly $169. Get access today for $31.
FM-Customizable-Program-Templates
cptquiz1Mesa-de-trabajo-1

What Cert is Best for You?

We designed this quiz to help you choose the perfect certification based on your learning style and goals.

If the most common question I get asked about personal training is what certification to get, the second most common question has to be “how much can I make as a personal trainer?”

There are numerous ways to make money as a personal trainer, but unquestionably the most common way is to start working at a gym. I started my career as a personal trainer by working at Equinox and 24-Hour Fitness. 

Also be sure to join the conversation with hundreds of fitness pro’s, six-figure personal trainers, fitness mentors and coaches on our discord here:

When people first consider becoming a trainer they begin to think about the major gyms and how much they pay. And as much as certification bodies like NASM want to tell you that their average trainers make $42k a year, the reality of a personal trainer salary ultimately lies in what the gyms will pay as this is the most common career route.

However, the gym route is not the only one and many existing or aspiring trainers want to venture into the more entrepreneurial routes of private, or online personal training, as higher income levels are more easily achieved.

So, to help trainers understand what popular gyms pay their trainers and to showcase some insider knowledge on what private and online trainers can make, I’ve put together this post that outlines personal trainer salaries as well as what trainers at the most recognizable gym brands around the country get paid, and how they set up their payment structure. Overall this blog answers the question, “how much can I make as a personal trainer?”.

I’ll also discuss the three pay structures that are common to trainers and provide you with next steps from a seasoned personal trainer who has gone through the experience of getting a gym job first-hand as well as utilized the private and online routes.

Before You Get Paid, You Have to Get Certified

First things first, if you want to work in personal training or at a big box gym like 24-Hour Fitness, Equinox, LA Fitness, or the like, you’ll need a personal training certification from a credentialed fitness organization.

Gyms want their trainers to get, or have, certifications, because they provide a baseline for credibility.

We have written a very comprehensive blog on the best personal trainer certifications where you can take a look at our side-by-side analysis of 10 different, popular personal training certification organizations. If you are unsure the exact steps to become a trainer and the prerequisites — education, age requirements, CPR/AED certifications.

Keep in mind that many gyms may hire you before you get a certification, and some will even have you go through their internal certification, so if you have a gym in mind for your place of employment it doesn’t hurt to ask what their requirements are first. Note that a true personal training certification will allow for a job at a much wider range of locations than just that one gym, something you’ll want to consider as your career evolves.

But before you enter the personal training employee marketplace, it pays to know some of the various pay structures that are common within the personal training industry so you know what to expect going in.

3 Types of Gym Pay Structures Common to Personal Trainers

When you begin your search for gyms that will provide you gainful employment, you can expect the pay structures to fall into one of these three categories:

1. Commercial gym
2. Independent personal trainer
3. 1099 personal trainer

1. Commercial Gym Pay Structure

 

In the gym world, the gyms who make you get clients and don’t feed them to you will generally pay the most. The opposite is true too; the gyms that feed you clients will generally pay you the least.

Commercial gyms will typically pay you minimum wage to “work the floor” and try to drum up new clients. Once you are actually training clients, you’ll get a bit more per hour as you are increasing the gyms revenue by performing a training session. If you sell a large personal training package, commercial gyms will often give you a commission. 

2. Independent Personal Trainer Gym Pay Structure

Independent pay structures, or those that pertain to the self-employed personal trainer, are much more favorable to the trainer, but the negative is that they are obviously not as exposed to as many potential clients as they would be on the floor of a major gym, and are only getting paid when they train.

When you are self-employed, or an independent personal trainer not on a gym’s payroll, you may be able to develop relationships with smaller, privately-owned gyms that will allow you to bring in your own clients.

The catch is that you have to pay the gym a fee when you use their gym to train your client. For example, I used to pay a privately-owned, non-chain gym $15 a session to bring my client in and train them.

I could ultimately charge my client whatever I wanted, and had no pressure from any boss to sell more training sessions as it was entirely up to me. I did have to do more for marketing and found these metal cards to be a professional way of displaying the quality of my business to new potential clients. 

Keep in mind that with this independent structure, you are running your own business, which means you are responsible for additional tasks like accounting, taxes, marketing, advertising, sales and lead generation.

Related: How to Set a Pricing Structure for Your Personal Training Business I

80% OFF

12 Customizable Program Templates!
$169 → $31.
FM-Customizable-Program-Templates

3. 1099 by a Gym Pay Structure

The 1099 model is similar to the self-employed trainer model except the gym has a relationship with the clients. A 1099 is a tax form given to an independent contractor as opposed to a W2 which is given to employees.

In this pay structure, the gym does not actually employ you as a personal trainer, but they contract with you so that they can make money on personal training and alleviate themselves from the costs of having an employee.

The 1099 model is like when you hire a plumber to come fix your broken toilet; they are getting paid for their service but they are not your employee.

In the contractor payment style, the personal trainer and the gym typically get a split, like 50/50, on whatever the gym charges. So, if the gym charges $60 for an hour long session, they’d keep $30 and you’d get paid $30. The gym collects the money from the client and then will pay you, the trainer, for the session performed.

With this type of structure the personal trainer will be responsible for claiming taxes on the money they make, as the gym does not set aside any income since the trainer is not an employee.

Now, you may be asking yourself, “how do I know what kind of payment structure the gym I want to work at has?” Excellent question, let’s address that below.

How Popular Brand Name Gyms Pay Their Personal Trainers

While I could have left you hanging with the above information on the three various pay structures that are common for trainers who work at/with gyms, I wanted to do a deeper dive and get some answers from real trainers who work, or have worked, at some popular gym chains.

The Fitness Mentors team reached out to several gyms chains and their current employees, as well as conducted a survey with our current and previous students on Facebook, to get currently used payment structures and insight on how various gyms pay their trainers. We have provided that information below.

If you have any experience with these gyms or would like to comment on something different, please feel free to let us know in the comments so we can update this post. 

Equinox logo

Equinox Personal Trainer Salary

Non-training payment:

Floor hours at minimum wage – typically 20 hours a week until your client base grows.

Payment structure:

Less than 42 sessions per pay period (2 week pay period):

  • Tier 1: $26 per one hour session
  • Tier 2: $30.50 per one hour session
  • Tier 3: $36.50 per one hour session
  • Tier 3+: $45.50 per one hour session
  • Tier X: $64 per one hour session

More than 42 sessions per pay period (2 week pay period):

  • Tier 1: $31 per one hour session
  • Tier 2: $42.50 per one hour session
  • Tier 3: $53 per one hour session
  • Tier 3+: $61 per one hour session
  • Tier X: $74.50 per one hour session

The average full-time trainer at Equinox performs 25-30 training sessions per week.

Equinox Income Potential

Equinox Income Potential
24 Hour Fitnesss Logo

24-Hour Personal Trainer Salary

Non-training payment

Minimum wage for non-training hours.

Payment structure:

  • 20% Commission on all individual personal training package sales paid up front.
  • 10% Commission on all TC24 group training package sales.

Also, a 5% bonus commission is added to total salary when 60 training sessions or more are performed in one pay period.

24-Hour Personal Trainer Salary 24-Hour PT Tier Structure and Associated Pay per Session:

24 Hour PT Tier Structure and Associated Pay per Session

24-Hour Bonus Structure per Training Session:

24 1

24-Hour Fitness Commission for Package Sales:

24 2

24-Hour Fitness Tiers:

24 3
An example monthly salary of a new PT 1 trainer that is building up their business at 24-Hour Fitness is shown below:
  • Example minimum wage is $10/hour
  • 120 hours worked in the month at $10/hour = $1,200
  • 60 training sessions performed in the month x $7 = $420
  • $2,500 in training package sales x 20% commission = $500
  • Total Monthly Salary = $2120

24-Hour Fitness Salary Example of a Master Trainer

An example monthly salary of a full-time Master Trainer:
  • Example minimum wage is $10/hour.
  • 160 hours worked in the month at $10/hour = $1,600
  • 120 training sessions performed in the month x $17 = 2,040
  • $5000 in Training package sales x 20% commission = $1,000
  • Monthly Salary = $4,640
  • 5% commission added to the monthly salary of $4,640 since more than 60 sessions per pay period were performed = $232
  • Total Monthly Salary after 5% bonus commission= $4,872
la fitness logo png 3 1

LA Fitness Personal Trainer Salary

Non-training payment

Minimum wage for non-training hours.

Payment structure:
$6 – $7.50 per 30 minute session
$12 – $15 per 1 hour session

$7.50 – $15 is for larger cities with higher cost of living like in Los Angeles.
$6 – $12 is for less populated, lower cost of living areas like Arizona.

Other findings:

No findable bonus structure. Trainer turnover is very high.

Every person in the Facebook group concurred that LA Fitness is a less than ideal place to work as a trainer, but a few people mentioned they pay their group exercise instructors significantly better.

anytime fitness

Anytime Fitness Personal Trainer Salary

Non-training payment: 

Varies

Payment structure:

Varies, these are franchised gyms and each one has a different pay structure. 

Answers varied on payment structure for the trainers we surveyed:

  • 50/50 split 
  • Minimum wage plus bonuses to sign people on to monthly training packages 
  • Trainers can increase income by teaching group exercise classes

Other findings:

Collective agreement that Anytime Fitness is an enjoyable place to work. They are 3,000-5,000 sq ft gyms with only 5-10 trainers per location.

crunch fitness

Crunch Fitness Personal Trainer Salary

Non-training payment:

None
 

Payment structure:

These are franchised gyms and each location may have a different pay structure.

Here are some quotes from Crunch Fitness trainers concerning their salary. Answers varied on payment structure:

I’m only paid for hours trained and commission on sales. I’m not paid while trying to get clients.”

“I work at Crunch. Mine is a level 3 gym but because I just started I’m at level 2 for a few months. If I charge a la carte the client pays $80/hour or $50/30 minute session. Depending on my sales volume I can make between 40% and 65% of what I sell. I’m given “potential clients” but I have to sell them the personal training sessions. There’s not a sales force like at LA Fitness but the income potential is much better. I set my own hours and can work whenever I like. They encourage me to sell package deals which requires a 3 month commitment from the client. They are not allowed to cancel. Money is debited from their account either monthly or biweekly. They can also get a discount if they pay in full. For level 2, if you wanted to be trained 2x week, it would cost $504. For 3x week $697. Those are monthly rates for hour long sessions. Level 3, of course, is higher and most of the trainers at my gym are level 3. We have about 17 trainers. It’s a great place to work! Just takes time to build your clientele.” 

ymca 3 logo png transparent

YMCA Personal Trainer Salary

Non-training payment:

Minimum wage is paid when not training. 

Payment structure:

Basically, YMCA trainers make $15 – $28 per session/hour depending on their tier. 

We were able to find some training salary data for YMCA but it is just for the Charlotte, NC area. I assume that cities with higher costs of living would be accounted for in pay (and vice versa for smaller cities), but we were unable to find any other data on that.

The information for YMCA trainers and their tiers can be found below, respectively:

  • Tier 1 Trainer– Pay Rate: $15.89 – $19.86; Responsible for training a minimum of 2 sessions per week; Responsible for working the fitness floor 4-8 hours per week for initial 3 months
  • Tier 2 Trainer– Pay Rate: $17.48 – $21.85; Responsible for training a minimum of 5 sessions per week; Responsible for working the fitness floor 4-8 hours per week for initial 3 months
  • Tier 3 Trainer– Pay Rate: $21.00 – $26.24; Responsible for training a minimum of 10 sessions per week; Responsible for working the fitness floor 4-8 hours per week for initial 3 months
  • Tier 4 Trainer– Pay rate: $22.89 – $28.61; Responsible for training a minimum of 20 sessions per week; Responsible for working the fitness floor 4-8 hours per week for initial 3 months; Serve as a Continuing Education Provider for YMCA of Greater Charlotte teaching at least 1 workshop per year; Serve as a mentor to Tier 1-3 trainers

Other benefits include:

  • YMCA pays for all the trainers CEUs
  • The “Y” also pays the trainers’ recertification fee – approximately $100 every two years
539119d901c6b76668f4227f51378a6a

Planet Fitness Personal Trainer Salary

Non-training payment

Full-time minimum wage positions. 

Payment structure:

Typically no higher pay for trainers, but it is an easy job that requires no sales and just training. Decent for beginners looking to gain training experience but not really career-worthy. No commissions. No bonuses. 

Personal Trainer Salary FAQ

Yes, making good money as a personal trainer is very viable. Even entry-level personal trainers can make upwards of $25 an hour, and easily up to $100 an hour if they are experienced.
Our research indicates that personal trainers make anywhere from minimum wage up to $75 an hour, at more prestigious gyms. Private personal trainers can make even more per hour, charging up top $100 an hour.
The typical beginner personal trainer starts off their career in a gym as opposed to training private clients. On average, personal trainers make around $42,000 per year but the salary can vary by city, with more urban areas commanding higher salaries.
Personal training is a great career choice because it is constantly ranked highly for providing an excellent quality of life, flexible work hours, and a solid work-life balance.
Yes, many trainers that put in hard work can make $100,000 or more a year as a personal trainer. Personal trainers that take their businesses online also benefit from higher incomes as they can sell services while they sleep and are not limited to the available hours in a day as are in-person trainers.
No, it is not difficult to get a personal training job once you have a personal trainer certification. Many gyms are actively hiring personal trainers and the health and wellness industry as a whole is forecasted to continue its growth trend.

Private Personal Trainer Salary

It is a well known fact that private personal trainers have the potential to make far more than gym trainers.

Why? Because private personal trainers can set their own rates.

There is a catch for private personal trainers, however, and that is that they have to drum up enough business to write their own paycheck. But before we get into a sample private personal trainer salary let’s define exactly what a private personal trainer is.

A private personal trainer is a trainer that is self-employed, creates their own work schedule, and is free to choose the clients that they work with. For many personal trainers, this is the end goal of their personal training careers and is what sees some trainers working with celebrities and making big bucks.

Unlike gym trainers, private personal trainers don’t get help from the gym or get funneled clients from fitness organizations. They utilize their own networking, sales, and marketing skill sets to drive leads and ultimately generate new clients.

For that reason, many private personal trainers struggle to make a decent income. You can’t simply get a personal trainer certification and expect leads to come your way. (Check out this course to learn how to build your business and get clients). This is also why so many trainers start out in the gym, get experience, make relationships, begin taking on private clients on the side, and eventually leave the corporate gym environment behind.

How Much Do Private Personal Trainers Make?

A respectable private personal trainer can make upwards of $70,000 per year.

Compare this to the full time salary of a respectable personal trainer at 24-Hour Fitness which would likely fall in the low $40,000 range. And by respectable I mean one with a couple thousand hours of sessions under their belt and training 20-30 sessions per week. This low $40,000 range is also commensurate with what NASM says their average trainer makes.

For example, a 24-Hour Fitness trainer in their middle tier (PT3) makes $13 an hour when training. If you compare a potential salary of an entry-level trainer at 24-Hour Fitness, $22,440/year, to that of a Master Trainer at 24-Hour Fitness, $58,464, and split it down the middle (which is more or less where a PT3 would be), you’d get $40,452.

Now, let’s compare the above salary of a gym trainer to that of a private personal trainer.

The average private personal trainer in the U.S. charges around $50 session. Let’s say this trainer works a total of 30 hours per week and making $1,500 in that time. Multiple this time the weeks in a year, 52, and you have a respectable private trainer who is making $78,000 a year.

Potential Salary of Private Personal Trainer

  • Charges $50/session
  • Works 30 hours per week (sessions)
  • Makes $1,500/week
  • Makes $78,000/year

That same trainer can charge $100 a session, work 15 hours a week, and make the same salary.

Gym trainers typically have to work a lot more hours than private personal trainers for a fraction of the salary which is why private training is often the more desirable route. But as we’ll learn, private personal training is not the only way to make money as a trainer outside the gym.

Interested in getting a CPT with an emphasis on entrepreneurship and business development? Check out the FM-CPT for more info.

Next Steps for Aspiring Personal Trainers

Now you know what you can potentially make when you become a personal trainer at a gym. With this information, you may understand the gyms you want to work at and those you potentially want to stay away from.

One thing that should be clear with this information is that personal growth equates to more money as revealed by the tier systems many of these gyms have. The goal of continually developing yourself as a personal trainer is so you can build your book of business and generate a better income for yourself.

If you are interested in becoming an all-around better personal trainer and business-savvy individual, check out my book and online course I’ve made specifically for hungry self-starters looking to earn the income they deserve: Business and Sales: The Guide to Success as a Personal Trainer.

In addition to understanding which gym to kickstart your career, you’ll still want to have an understanding of which personal trainer certification is right for you. Amongst the three most popular certifications are Fitness MentorsNASM and ACE, of which we cover side-by-side in this in-depth blog post

If you liked this post or want us to try and find additional information, please let me know in the comments. If you have experience at other big brand gyms and want to share the salary information, please help us educate other personal trainers by sharing your thoughts below.

Check out our Top 5 Exercise Science Careers and The Best Education Paths

Instructor

CEO of fitnessmentors.com – Teaching 30,000+ students how to become CPT’s


BS Kinesiology, NASM-CPT, CES, PES FNS, MMAS, WLS, FM-CPT, ACE-CPT, Master Personal Trainer

Eddie Lester is the founder and CEO of Fitness Mentors. With more that 17 years experience in the health, fitness and athletics field, he has helped tens of thousands of personal trainers transform their careers and reach their business goals. With a background in Kinesiology and Exercise Physiology Eddie has assisted in research that is spearheading the exercise science field.

His in-depth knowledge of the Health, Wellness and Fitness industry has earned him a place as a regular contributor on high profile sites such as the Personal Trainer Development Center, (Dan to list top sites) online where he writes about nutrition and personal training.

His contributions to help personal trainers include a weekly blog, podcast, youtube channel and multiple books including: Business and Sales: the Guide to Success as a Personal Trainer.

Eddie’s Philosophy often times includes focusing on the bigger picture in which daily positive contributions lead to a major impact on himself, his family, his community and the world.

Eddie is commonly found at the beaches of Southern California with his wife Courtney and five kids.

Content Marketing for Personal Trainers: 3 Steps to Success

Content Marketing for Personal Trainers:

5 Steps to Success

Learn how to create your first 5 pieces of online content to generate word of mouth, increase exposure, and get online clients with nothing more than your smartphone and expertise.

Every personal trainer looking to grow their business needs an online content strategy. Whether you’re a personal trainer looking for clients online, just starting out, or want to scale beyond local sessions, content creation is the most cost-effective way to build authority, increase visibility, and generate consistent income.

Why Personal Trainers Need to Create Content Online

Creating content as a personal trainer gives you a competitive edge in a crowded fitness market. Here’s what a strong content strategy can do for your personal training business:

  • Position you as a trusted fitness expert in your niche
  • Help potential clients solve real fitness problems before they even book a session
  • Generate new personal training clients without paid advertising
  • Build an online income stream beyond in-person sessions
  • Grow your professional reputation across platforms
  • Expand your network and create new career opportunities
  • Turn current clients into brand advocates who refer friends and family
  • Increase your reach organically through shares and engagement

The Smartest Way to Create High-Quality Fitness Content (Without Burning Out)

Here’s a proven, beginner-friendly system to produce maximum-impact content with minimum effort no camera crew, no studio, no ad budget required.

Content with the least amount of effort.

circles@2x 1
cross 1

How to Create Your First 5 Pieces of Online Content

Step 1: Identify a Client Pain Point That Attracts Your Ideal Online Fitness Audience

The easiest way to start creating content as a personal trainer is to solve one real problem for one real person.

Think about a specific struggle one of your current clients is facing right now. Ask yourself:

  • Is this problem unique to them or is it something many people silently deal with?
  • Would someone search for this problem online when looking for a personal trainer or fitness advice?

The truth is: the most relatable fitness content doesn’t come from brainstorming it comes from the real conversations already happening in your sessions.

Why This Works for Personal Trainer Content Marketing

When you speak directly to a common client pain point like losing weight after 40, building muscle as a beginner, or staying consistent with workouts your content instantly connects with the people most likely to become your next online clients.

One client’s problem = hundreds of potential clients searching for the same answer.

Step 2: Write a Client-Focused Blog Article That Ranks and Converts

Once you’ve identified a pain point, write a short, focused blog article built around solving that exact problem. This is one of the highest-impact moves a personal trainer can make for long-term online visibility.

You don’t need to write a textbook. Aim for 700–1,500 words covering 3 clear sections:

🔹 Intro: Make the Reader Feel Seen

Open by describing the client’s problem in vivid, relatable detail. Give enough background that readers think “that’s exactly me.” Use a made-up name if your client values their privacy the story just needs to feel real and human.

SEO tip: Open with language your ideal client actually searches phrases like “why can’t I lose weight no matter what I do” or “how to stay consistent at the gym” signal to Google exactly who your content is for.

🔹 Innovative Solution: Show How You Fixed It

Walk through how your client overcame the problem and how you guided them there. Write it in a way that makes the solution feel actionable and repeatable for anyone reading. This is where you naturally demonstrate your expertise as a personal trainer without hard-selling.

🔹 Conclusion: Paint the “After” Picture

Wrap up with the 3 biggest takeaways and give readers one simple action they can take today. End by painting the resolution what life looks and feels like on the other side of that struggle. Make the reader feel the relief, the confidence, the result. Show them the grass really is greener.

Where to Post Your Personal Training Blog

Publish your article on your own website for maximum SEO benefit. If you don’t have one yet, WordPress is the go-to platform for personal trainers starting their online business affordable, professional, and built to grow with you.

No website = no digital real estate. Your blog is the home base that every other piece of content drives traffic back to.

Step 3: Record a Short Video to Build the Know, Like & Trust Factor

Your blog article gives you the foundation now turn it into a video to multiply its reach and impact.

Here’s the reality: most people would rather watch than read. A short, enthusiastic video explaining how to solve a fitness problem will always out-reach a written article alone. And the people who already read and liked your article? They’re now primed to share your video putting your face, personality, and expertise in front of a brand new audience.

This is how personal trainers build what’s known as the KLT Triad:

  • 👤 Know — your face on camera makes you recognizable
  • 😊 Like — your personality makes you relatable
  • Trust — your knowledge makes you credible

Completing the KLT Triad is one of the fastest ways to grow an online personal training business and a simple talking-head video is one of the quickest ways to do it.

What You Actually Need to Shoot Your First Video

No studio. No expensive camera. Just:

  • 📱 A smartphone that shoots at least 720p (most modern phones shoot 1080p or higher)
  • 🎬 A phone tripod available on Amazon for as little as $10

Set up your shot: Turn your phone sideways (landscape mode) and frame from your chest to slightly above your head. This is called the “talking head” frame it’s personal, direct, and exactly what builds connection with online audiences.

How to Edit for Maximum Watch Time

Once recorded, less is more. Use jump cuts to trim out any rambling and keep only your strongest sentences. Jump cuts may feel abrupt when you first watch them back but for viewers, they actually make content easier and more engaging to watch.

Keep your video between 1–4 minutes. Attention spans are short, and anything that feels too long will get scrolled past before you even get to your point.

Your goal isn’t a perfect production it’s a clear, confident, concise video that gives your ideal client a reason to trust you.

circles@2x 1
path-6-1.png
path 6@2x 1

Video editing software: I use iMovie just because it’s simple and I can usually edit 10 minutes of raw footage into a solid 3-4 minute video within about 30 minutes. You can also use FilmoraGo and Splice (both free and available on your smartphone).

Step 4: Repurpose Your Content Into Scroll-Stopping Social Media Posts

You’ve written the article. You’ve recorded the video. Now squeeze every drop of value out of that content by repurposing it for social media without creating anything new from scratch.

This is how personal trainers with no marketing budget show up everywhere at once.

How to Create Your Social Posts in Minutes

Copy and paste your 3 main points from your blog or video into your notes app, then edit them to flow naturally together. That’s your social post. Aim for 100–400 words punchy enough to stop the scroll, compelling enough to make readers want to click through for more.

Tailor the same content for each platform:

  • 📘 Facebook — slightly longer, conversational, story-driven
  • 🐦 Twitter/X — one sharp headline or insight that creates curiosity
  • 📸 Instagram — engaging caption with a clear call-to-action and your link in bio

How to Repurpose Your Video for Instagram

Instagram’s time restrictions don’t require you to reshoot anything. Simply:

  • Trim your video to 60 seconds using your phone’s built-in editor
  • Or split different sections into multiple posts turning one video into several pieces of content

One video. Multiple posts. Maximum reach.

Always Tell People Where to Go Next

Every post should include a clear, direct call-to-action that points readers to your full content:

  • Drop the link directly in the post (Facebook)
  • Add it to your bio on Instagram and Twitter/X
  • Tell them exactly what they’ll get by clicking “Full breakdown on my blog” or “Watch the full video at the link in my bio”

Don’t assume people will search for your content. Tell them exactly where to find it

Step 5: Build a Posting Schedule and Repeat the Content Cycle

One run through this system is all it takes to understand the power of content repurposing. Do it twice and you’ll start seeing which format article, video, or social post resonates most with your audience. Do it consistently and you’ll have a self-sustaining content engine that grows your personal training business on autopilot.

Post Smarter, Not More Often

Timing is everything. Instead of posting whenever, study the daily schedule of your target client and show up exactly when they’re most likely to engage.

Here’s a real example of a posting schedule built around a 9-to-5 audience:

Content TypeBest DayBest TimeWhy It Works
📝 Blog ArticleTue & Thu12:00 PMReadable during lunch breaks or slow desk periods
🎥 VideoMon & Wed4:00 PMWatchable after work when audio is no longer an issue

The logic: A client sitting at their desk can quietly read an article — but can’t play a video out loud. Meet them where they are, when they’re available.

Track, Learn, and Double Down

After a few weeks of consistent posting, pay close attention to your analytics:

  • Which topics got the most engagement?
  • Which format drove the most profile visits or inquiries?
  • Which posting times consistently outperformed others?

Use that data to double down on what’s working and cut what isn’t. Over time, your content strategy sharpens itself.

The Content Repurposing Cycle at a Glance

Identify Pain Point

Write Blog Post

Record Video

Repurpose for Social

Schedule & Analyze

Repeat ]
 
Consistency beats perfection every time. One piece of content, repurposed well and posted strategically, can generate more clients than a paid ad campaig

So now you have your first blog for your website, a post for Facebook, Instagram, and twitter, and your first YouTube video! I’ve given you a strategy to squeeze the most amount of content for all of your content creation efforts to ensure that you stay motivated and encouraged while getting the results that you want. Hopefully this helps you get your first few online clients within the first month like it did for me!

circles@2x 1
cross 1

Subscribe to the Fitness Mentors Blog

Make sure you are up-to-date with the most relevant, timely information relating to you as a personal trainer!

Featured Posts

The Only ACE CPT Exam Study Resource You’ll Ever Need (infographic)

The Only ACE CPT Exam Study Resource You’ll Ever Need (infographic)

Bonus: 4 week and 8 Week Timeline for Studying for your NASM CPT Exam

The ACE CPT exam is known to be one of the most difficult in the fitness industry. With 150 questions in 180 minutes, you’d better know your stuff if you’re going to pass this one the first time around.

When you sign up, the study materials you get from ACE include a book, some basic online materials and a “good luck” pat on the back. It is no wonder that nearly one third of all ACE CPT test takers fail.

But, you’re smart and you’re found this great resource that will help you be one of the two-thirds who passes and starts an awesome career path in personal training.

The following recommendations have been put together by me, a college professor responsible for helping 1,000s of students get their personal trainer certifications. In my many years of experience I have figured out the best study materials and have even created a few of the best ones on the market. I also have many leather bound books and my walls smell of mahogany.

Without further ado, here is an infographic on my recommendations for studying for the ACE CPT.

ACE CPT Exam Study Guide
circles@2x 1
cross 1

Here’s our take on the study resources tips from the infographic:

TEXTBOOK

ACE textbook

American Council on Exercise Personal Trainer Manual, 5th Edition Textbook:

Trust me when I say that this textbook will be your best study tool as all the information you’ll find in the final exam is contained in the book.

At the time of this writing, the fifth edition is the most up-to-date version of the book. Here, you’ll find the key concepts and terms that you’ll need to prepare yourself for the exam and to become a solid personal trainer.

You’ll also find the ACE Integrated Fitness Training® Model, insight on managing a personal training business, and technical standards adopted and developed by ACE.

From the authors:

In addition to new technical standards for cardiorespiratory, functional and resistance training, the manual also features new information about managing a personal training business, engaging graphics that identify key concepts and terms, and essential exercise science information.

Although some chapters are more important than others, you’ll likely find that questions are pulled from every chapter, so it is important to read each chapter and understand its concepts.

The Essentials of Exercise Science for Fitness Professionals text is also a good asset to read and understand as it covers foundational exercise science, human anatomy, exercise physiology, fundamentals of applied kinesiology, nutrition basics, and the physiology of training.

Appendices A-C are also very important and will contain a few test questions, namely from the ACE Code of Ethics.

ONLINE TOOLS

ACE provides a few online study tools that you will want to utilize as part of their ACE Academy Elite 2018 interactive study platform. This platform includes video lessons, progress tracking, and practice quizzes to help you reduce the time you need to study.

The ACE Study Center on Facebook is a dedicated social page that allows you to connect with others preparing for the exam as well as help you find tips from candidates who have taken the exam.

STUDY GUIDES

There are numerous study guides that I have found to be useful, however, the Fitness Mentors team created most of them.

Within the ACE book, the Exam Content Outline located in the back of the book is a helpful resource.

Fitness Mentors has created a Free ACE CPT Study Guide that includes a chapter-by-chapter resource. The Fitness Mentors Premium Study Guide for the ACE CPT Exam provides you with all the specific topics that are covered on the exam, puts you through tried and true learning methodologies, and ensures you learn the topics from lots of different angles.

APPS

When looking through the App Store, whether Android or Apple, there are a total of 4 apps that aim to assist students in passing their ACE CPT Exam. Most of these are just test questions and/or flashcards created from or taken from older versions of the material. The subjects don’t change a whole lot as far as the information, but the questions from the actual exam change significantly. That being said, utilizing these tools to improve your test taking ability and question comprehension can be useful to someone who struggles at test taking in general.

Perform a simple search for “ACE CPT” and you’ll see a wide range of apps from free to $10. While I do like these apps for improving test taking ability and comprehension of concepts, I caution you to not allow the apps to build too much confidence. Reason being, ACE will do their best to alter the questions so that they are not the same ones that are littered around the internet.

The takeaway is that apps can help you prepare, but you won’t rely on them as if they are the exact test questions you’ll see on the exam. This is why it is so important to not only practice test taking, but to also ensure you understand the concepts of the book so you can interpret different styles of questions.

AUDIO LECTURES

Imagine getting ready in the shower to an extremely good-looking professor going over all the important concepts to study in for the ACE CPT exam. With the Fitness Mentors’ Audio Lectures for the ACE Certified Personal Trainer Exam, that is exactly what you get.

Why ACE has not created something like this boggles my mind. People tend to learn best when an actual human breaks down concepts in a simple to digest way they can understand and learn to apply.

For example, when you are reading the text you’ll come across ventilatory thresholds. Broken down into VT1 and VT2, the VT is the ‘point of transition between predominantly aerobic energy production to anaerobic energy production.’

Blah, blah, blah most of you will scratch your head and wonder what that even means; or if you do get the definition, applying it may be difficult.In the audio lectures, I’ll just say something like, “they are a way to measure a client’s intensity during exercise.” Here’s some further breakdown of VT1 and VT2 that is intended to be a bit more practical and applicable:

ventilatory thresholds ACE exam example

The Audio Lectures can be used similarly to the Study Guide, as you study for the first time chapter by chapter (recommended 2 months of studying), or after you have read you go back and review the material in a different light (recommended 2 weeks to 1 month of studying).When you combine the explanation of Audio Lectures with the further comprehension of the Study Guide, you get a study package set up for true understanding and success. As a teacher and continuous student of all things fitness, it is easy to stand by the 99% pass rate as a measure of effectiveness. Click here (shameless plug) to learn more about the Audio Lectures for the ACE CPT.

PRACTICE TESTS

Practice tests are an excellent way to test your knowledge and measure yourself against a clock. ACE provides two, 150-question practice tests as part of their study packages that you’ll definitely want to check out.

I’ve shared my feelings towards apps — they are good for improving test taking ability and comprehension of concepts, but I would not rely on them for memorizing similar questions on the exam.

For the most up-to-date questions that are updated based on actual test-taker feedback, you’ll want to check out the Practice Tests for the ACE CPT from Fitness Mentors. With over 400 ACE CPT questions based off of specific test topics, and organized in quiz form for every chapter as well as two final exams, they are the best test-taking resource on the web.

The Practice Tests should be used after completing your reading and other study materials on a chapter-by-chapter basis or at the finish of all studying. Once again, if you test yourself before you know anything it might not do much good. The Practice Tests for the ACE CPT should be used anywhere from 1-3 days before the exam, to 2 months prior if you choose to test yourself after each chapter you complete.

8 WEEK AND 4 WEEK STUDY TIMELINE

With ACE, you have six months from the time you buy your study materials (from them) to schedule your exam (but you can take it within nine months). While you could just read the book within that time frame and take the test, I’ve found that most students don’t have a lot of success this way.

As life tends to get in the way of studying and we can’t all remember everything we read forever, we have created a 8 and 4 Week Study Timeline. This is especially helpful for those of you that want to dive right in and complete your certification ASAP, or for those who may have struggled and have limited time left.

Of course, study timelines are not always enough if you leave it to the last minute to cram, and in this case, you’d be better suited using our practice tests, study guides and audio lectures to get up to speed.

You can also call us anytime if you have a special scenario so we can point you in the right direction and tailor a specific study program that fits your needs (424) 675-0476. Complete the form below to access the 8 and 4 Week Study Timelines for the ACE CPT Exam.

Download your FREE 4 and 8 week study timeline for the ACE CPT exam.

ONLINE COURSE

This may sounds like another shameless plug, but we are confident in our products and have worked really hard making them the best ACE study materials out there.

The Fitness Mentors’ Online Course for the ACE CPT Exam includes all the stuff we’ve discussed above — practice tests, study guides, audio lectures plus a bunch of bonus stuff we only offer in this package: PowerPoint Presentations, PowerPoint Lectures, Study Guide Answers, and a Final Exam Review. We are so confident in it we even offer a pass guarantee.

If you have any questions or concerns, please call us or feel free to leave a comment below.

circles@2x 1
cross 1

Five Secrets to Passing your ACE-CPT Exam

Featured Posts

Subscribe
To Our Blog

The 5 Hardest ACE CPT Test Questions (and Answers)

The 5 Hardest ACE CPT Test Questions

(and Answers)

The ACE CPT Exam is known for being one of the most difficult personal training certifications to pass. Out of the almost 800-page textbook they select 150 questions that need to be completed in a three hour time limit.

This can cause major anxiety as knowing what to study can be hard to determine. Not to mention most of the questions come from a single sentence hidden deep within each chapter [our Audio Lectures and Study Guide help to point these out].

Through teaching the ACE CPT Certification materials at a college level for over 5 years and testing multiple times, we have selected what we believe to be the 5 hardest ACE CPT test questions and have coupled them with the answer and detailed explanation. (This has been updated to reflect the newest version of the ACE CPT Exam, Edition 5)

BONUS!

If you want the head instructor Eddie Lester to text you Free ACE Test questions, study materials and bonus tips:

TEXT “ACE Questions” to 31996. 

  1. A 44-year-old man name Roger comes to you wanting to exercise. After a thorough health-risk appraisal, you learn than his father had diabetes and smoked cigarettes. He quit smoking one year ago and he alternates between exercising on the stationary bike and treadmill 3 days per week for 30-45 minutes per session during his lunch break at work. He has a BMI of 31, Systolic Blood Pressure of 142 mmHg, Diastolic Blood Pressure of 88 mmHg, and a total serum cholesterol of 187 mg/dl. What risk classification is Roger and how many risk factors does he have if any according to ACSM guidelines?
    1. High risk, 4 factors
    2. Moderate risk, 4 factors
    3. Moderate risk, 2 factors
    4. Low risk, 2 factors

You memorized all of the positive risk factors and classifications right!? It can be a lot to know every single risk factor, as most of the risk factors have more that one component. His father smoked cigarettes which means nothing. He smoked cigarettes but quit one year ago. What was the timeline again for quitting smoking? Six months which means it is not a positive risk factor for Roger. He works out 3 days per week for more than 30 minutes which means he is not sedentary, so no positive risk factor there. He has a BMI of 31, which is over the limit of 30 and is considered a positive risk factor. His systolic blood pressure is 142 which is above the cutoff of 140 so there is another positive risk factor. His total cholesterol is 188 mg/dl which is below the 200 mg/dl cutoff, so no risk factor there. This means there is a total of 2 risk factors. Did you memorize how many risk factors are associated with each risk classification? Well Low Risk is less than two so its not low risk. Moderate Risk is greater than or equal to 2 so that becomes Roger’s risk classification.

Correct Answer: C

Memorize all positive risk factors and their and their determining values including: Age, Family History, Cigarettes, Sedentary, Obesity, Hypertension, Dyslipidemia, Prediabetes and the one negative risk factor High HDL Cholesterol.

[thrive_leads id=’3410′]

  1. What is the rate of strength loss associated with reversibility?
    1. A client who stops working out will lose strength at one-quarter the rate that it was gained.
    2. A client who stops working out will lose strength at one-half the rate that it was gained.
    3. A client who stops working out will lose strength at the same rate that it was gained.
    4. A client who stops working out will lose strength at twice the rate that it was gained.

Remember that one statistic, from that from that sentence, in that one paragraph on reversibility? Reversibility discusses how the body loses muscle and strength when no resistance training is being performed. A basic resistance training routine can maintain muscle through aging as well as increase the amount of muscle by 3lbs in three months. Based on Faigenbaum et al., strength is lost at about one-half the rate that it was gained. It is easy for ACE to pick a question like this as it is very relevant to the field, but the likelihood of you memorizing it is low.

Correct Answer: B

  1. What is the rate of resistance increase for progressing a client with the goal of muscular strength?
    1. Once the client reaches the terminal number of repetitions increase the load by 5%.
    2. Once the client reaches the terminal number of repetitions increase the load by 8%.
    3. Once the client reaches the terminal number of repetitions increase the load by 10%.
    4. Once the client reaches the terminal number of repetitions increase the load by 15%.

Chapter 10 focuses on teaching you how to develop and progress a training program. Did you happen to memorize how to progress each goal of training? Probably not. It is much easier to memorize information when it is organized in a chart or table, but on the ACE CPT Exam they like to find go into the middle of a paragraph and choose a statistic. Out of 800 pages the ability to find and memorize this specific of information is trying. (That’s why we recommend grabbing our Study Guide for the ACE CPT Exam as we point out what is most important to pass the exam)

Correct Answer: A

  1. Choose the list of muscles that all externally rotate the shoulder.
    1. Rhomboid major, Upper trapezius, Posterior deltoid
    2. Infraspinatus, Subscapularis, Teres major
    3. Latissimus dorsi, Pectoralis Minor, Teres minor
    4. Infraspinatus, Teres minor, Posterior deltoid

In our opinion, ACE does not do a good job of showing you what muscles perform what movements. This can be disheartening when the ask questions like this on the exam. The text briefly discusses the rotator cuff and the internal and external rotation test, which when put together can provide the necessary information to get this right. We highly recommend utilizing another resource to learn specific kinesiology, the muscles and their functions, as multiple questions come up around muscular actions and joint motions.

Correct Answer: D

  1. What is the exercise intensity recommended for a client with hypertension?
    1. 70-80% of Maximal HR
    2. 40-50% of VO2 Max
    3. RPE of 9-13
    4. 40-60% of VT2

The first thought on this type of question is did you memorize the suggested intensity for each of the Special Populations? Did you memorize the suggested intensity for any of the Special Populations? The second thought is what method of intensity should be used for a client with hypertension? The above question has four different methods for measuring intensity: Max HR, VO2 Max, RPE and VT2. These methods are covered in the Cardiorespiratory Training chapter and can all be used to measure intensity, but the special populations chapter tells you which method to use. The RPE scale is the recommended way to measure intensity for most of the special populations and holds true for hypertension as well.

Correct Answer: C

Alright guys. 5 questions down, 145 to go.

ACE can pull questions from any sentence in the book which makes the 800+ pages daunting for the unmotivated reader (Our Audio Lectures take you page by page through the text and explain everything to make this process easier). Check out more of our tips and tricks to passing the exam by signing up to receive the “5 Secrets to Passing Your ACE CPT Exam”. Also if you need more help we have some great premium materials, like our Practice Tests for the NASM CPT Exam that make this test a breeze. Check them out here. (If you can score above a 136 out of 150 on both of our practice final exams you are ready to test.) Also feel free to give us a call with any questions about your upcoming test (424) 675-0476.

circles@2x 1
cross 1

Five Secrets to Passing your ACE-CPT Exam

Featured Posts

Subscribe
To Our Blog

How to Create a Lead Magnet to Grow Your Online Fitness Business

How to Create a Lead Magnet to Grow Your Online Fitness Business

Ever wonder how to get people to your website and on your email list to land your first client and grow your online fitness business?

Search the depths of the Internet for answers, and you’ll probably dig up a million different ways to do this. But there’s a key feature to include on your website that can help you bring in leads, build authority as an online personal trainer, and grow your fitness business.

Turn prospects into clients with a lead magnet

Know what it is? A lead magnet is a marketing term for a document designed to generate interest, engage prospects, and start a conversation that can turn information seekers into paying clients.

Even if you haven’t created a lead magnet before, chances are pretty good that you’ve signed up and downloaded your fair share. Check out the online fitness business gurus and personal trainers who have been in the game a little longer, and you’ll see what I mean.

How to Create a Lead Magnet to Grow Your Online Fitness Business

For example, transformation specialist and online personal trainer Ryan Spiteri created the Fat Loss Cheat Sheet as a lead magnet to connect with prospects. When someone signs up, they download this free PDF via email, get added to his email list, and receive weekly messages that provide useful information about things like working out, dieting, and fitness goals. And mixed in with those emails are opportunities to purchase a training program.

Create your own lead magnet for your fitness business

Now that you know what a lead magnet is and how it works to help build your online fitness business, you can create your own. But I’m not a writer, or designer? Don’t worry. It’s not as hard to create a lead magnet as you might think.

By following a few simple steps, you can create a lead magnet for your fitness business to connect with the type of clients you want to work with.

circles@2x 1
cross 1

1

Identify your niche

There was a time when the average personal trainer was in high-demand, had a solid book of business, and trained everybody from athlete to new mom, overweight or obese adults, and senior citizens. But online personal training has changed the game. It’s a lot harder to be successful as a general personal trainer when you’re running an online fitness business.

Here’s the reason. When people decide they want to get in shape, lose weight, train for a race, or even enter a bodybuilding competition, the Internet is typically one of the first places they look to find answers. Specializing in a specific area or niche, greatly increases your chances of being found when someone searches for, “weight loss coach,” for example.

Specializing is how online personal trainer Dave Smith found his niche helping new moms and women with weight loss, dieting, and fitness goals.

lead magnets for personal trainers

2

Do your research

Take the time to figure your target audience or niche, and you’re one step closer to creating a lead magnet that converts. Once you know your niche, you can dig a little deeper to find out more about their goals, interests and concerns, and what your niche audience is looking for help with online.

Here are some questions to think about to help you develop a topic idea for your lead magnet.

  • Where do your ideal clients hang out online? (Facebook, Instagram, Twitter, Pinterest, etc.)
  • What are their concerns, issues, pain points about health and fitness?
  • What problems are they talking about in Facebook groups, niche specific websites, and online forums that your online fitness business can solve?

Find out what people are really searching for online. Here are a couple more ways to help you research your niche to develop a lead magnet.

  • Use Google Keyword Planner. This free tool allows you to see the search volume and trends for key phrases people are using to search for information online. For example, while writing this post, we found that only about 100 people search for “online fitness business” a month. But “fitness business” gets about 1,000 searches a month.
  • Type in search terms you think your target audience is using to help you find a key phrase to help shape your lead magnet.

3

Developing your lead magnet idea

With a well-defined niche and solid research, you can start developing an idea for your lead magnet. If you’re freaking out about this step, it’s pretty normal. Don’t overcomplicate it.

At this point, you know your niche. You’ve got the credentials to be a personal trainer and run an online fitness business. And you probably already have real-world experience training clients or working out yourself.

The biggest mistake people make at this point is thinking that the lead magnet needs to be a massive resource of information, an ebook hundreds of pages long, or a week-long mini course. Yes. You could spend the time to create these types of lead magnets. But you don’t have to.

Make it as simple as possible. For example:

These examples should give you some ideas to develop your own lead magnet. Obviously, you’ll need to spend some time writing or recording the content. It makes sense for most fitness business owners to try and control costs when starting out, but you could hire someone to create the content for your lead magnet.

You could also repurpose existing content (like a podcast episode, blog post, case study, series of emails, resources page, etc.) and turn it into a lead magnet

4

Designing your lead magnet

You’re a personal trainer and fitness business owner, not a graphic designer. How are you going to get your lead magnet designed (cover, page design, video/audio intro, etc.)?

Option #1. Be willing to learn something new. For example, you can use sites like Canva for free to design a lead magnet cover. And YouTube has its own video editing software and tutorials. You’ll have to spend some time learning how to use these tools, but they’re relatively user-friendly, and most are free.

Option #2. Pay someone to design your lead magnet. If you don’t already have a steady stream of personal training clients and income, you probably want to keep costs down when starting your online fitness business. But to get leads coming in, it might be worth it to pay someone to help you design your lead magnet. Fiverr.com is an affordable option, where you can find talented graphic designers with rates as low as $5 per project.

5

Go live, and start collecting leads

Once you’re done with your lead magnet, you’ll want to connect it to your website with an opt-in form to capture email addresses. You can find free WordPress plugins to do this, or pay to use lead generation tools like Lead Pages. Basically, these tools (free or paid) help automate the process. When someone submits their email address, they’ll receive your free lead magnet, and be added to your email list.

But you’ll need to do more than just post your lead magnet on your website. If you don’t have a massive email list or social media following, you need to help people find out about it. Here are some effective, and inexpensive ways to do this:

  • Send out an email. Even if you don’t have a big email list, you probably have a few contacts. Send an email and invite them to check out your lead magnet.
  • Reach out to bloggers/websites that already have a followingOffer to write a guest post about a health/fitness topic. Include a link to your lead magnet. (see tip #1 for specifics on this approach)
  • Be a guest on a podcast. About 57 million people a month listen to podcasts in the U.S. alone. And a lot of those podcasts cover health and fitness topics. Contact podcast hosts via email, Twitter, Facebook, Instagram, etc. Provide a brief bio that mentions you’re a personal trainer, and ask if they’d consider interviewing you. You’ll probably get a chance to plug your lead magnet and point people to your site in the show notes.
  • Answer questions on Quora. Create an account, and start answering questions about health and fitness. Include a link to your website in your bio.
  • Post a video on YouTube. It doesn’t have to be long. 1 to 3 minutes is fine. You can even record a decent video with your phone. Introduce yourself. Talk briefly about common health and fitness challenges people have, and how you can help. Or instead of a talking-head video, demonstrate an exercise, or how to cook a healthy dish. Encourage people to visit your site for more information.
  • If you do have a budget, consider spending a little money to run a Facebook ad campaign, for example, to promote your lead magnet. Or use social media to host a contest to get people to sign up for your lead magnet with a drawing for something of value like a gift card, fitness tracking device, or free coaching.

It might take a little time to develop an effective lead magnet and get it all set up on your site. But it’s a smart strategy that will help you grow your fitness business.

Have questions about creating a lead magnet for your fitness business? Let’s discuss. Leave a comment in the notes.

circles@2x 1
cross 1

Personal Trainer Career Roadmap

Featured Posts

Subscribe
To Our Blog

Personal Trainer Courses: 5 Ways to Become a Trainer

Personal Trainer Courses: 5 Ways to Become a Trainer

You Might Be About to Waste Money on the Wrong Personal Trainer Certification – Here’s How to Avoid It

Let me be straight with you. There’s a mistake many new personal trainers make every year. And the sad part? Most of them only realize it after they have already spent their money and time.

Think about this for a moment. You see an ad online:

“Become a certified personal trainer today for only $69!”

Sounds like a great deal, right? Fast, cheap, and easy.

But here’s the truth most people don’t tell you: some of these “certifications” are almost useless when you try to get a real job.

Not long ago, I was reading a post in a personal trainer forum. A newly certified trainer was super excited. He had just finished an online course and was ready to start his career.

But he had one simple question.

Would gyms actually accept his certification?

He said he finished the course in just a short time and paid $69.99 for it. In his own words, it felt a little too easy.

Right away, I knew what was happening.

His certificate most likely came from what is called an unaccredited personal trainer certification. In simple words, this means big gyms and serious fitness companies do not recognize it.

So when he walks into a gym to apply for a job, there’s a high chance they will simply say no.

Money gone. Time wasted. Confidence crushed.

And sadly, this story happens again and again.

Right now, thousands of people are trying to figure out which personal training course is actually worth their time and money. Some programs can open real career doors. Others just take your money and give you a piece of paper that means very little.

That’s why I decided to break everything down in a clear and simple way. No confusing words. No sales talk. Just the truth so you can make the right choice before you commit.

Below, you’ll see five different ways people become certified personal trainers.

Three of them are accredited paths that gyms respect and trust. These can help you build a real career.

Two of them are unaccredited paths that may look easy and cheap, but can cause problems later.

By the end, you’ll clearly know which path is smart and which one to avoid.

Here’s what we’ll cover.

Accredited Options

  • Certification through an accredited U.S. organization

  • Vocational college programs

  • University degrees (Bachelor’s or Master’s level)

Unaccredited Options

  • Online courses with no accreditation

  • Internal gym training programs

Let’s break them down one by one so you don’t make the same costly mistake many new trainers make. 💪

circles@2x 1
cross 1

Personal Trainer Courses: The 5 Options

to Consider for Your Career

1. Certification via Accredited US Company

Most major personal training certifications go through a vetting process to ensure that an unbiased, third-party organization can assure the public a safe standard. For personal training in particular, the National Commission for Certifying Agencies (NCCA) is the certification agency that reviews some of the most prestigious personal training courses.

Aspiring personal trainer organizations must go through a validation process analyzed by experts to ensure they meet a high standard of professionalism, health, welfare, and safety.

Some of the most popular NCCA-certified personal trainer bodies include:

  •         NASM
  •         ACE
  •         NSCA
  •         ACSM
  •         NESTA
  •         NCCPT
  •         NCSF

At the time of this writing, the AFAA is undergoing the credentialing process and will soon be added to this list.

The ISSA is worth mention as well. While not NCCA-certified, ISSA is accredited through the Distance Education Accrediting Commission (DEAC) and National Board of Fitness Examiners (NBFE), but as we note in our Best Personal Trainer Certification post, these are not as highly regarded as the NCCA.

Getting a Personal Trainer Certification through an Accredited US Company

To get a personal training certification through, for example, NASM or ACE, you have to be 18 or older, have a high school diploma or GED, and be CPR certified. From there, you can visit the website of the organizations to complete the certification process.

You’ll need to get some personal trainer study materials, prepare for the exam, and pass, to get the official license.

For a side-by-side, objective, comparison of the major certification bodies and how to go about choosing which one is right for you, check out the aforementioned blog on personal trainer certifications.

Who Accredited US Company Certifications are best for

If your goal as a trainer is to work in nearly any gym, get strong fundamentals on exercise and exercise science, and even move on to a more entrepreneurial career in personal training, this may be a route for you.

Vocational college and universities also offer accredited personal trainer courses, however, these require different financial commitments as well as time commitments. Opting to complete a personal trainer course through self-study is who this route is best for. If you don’t do well studying on your own and need constant feedback or value a school setting, the next two options may be better for you.

2. Certification via Vocational College

Vocational colleges (also known as vocational schools or trade schools) are brief, career-specific programs that help to quickly prepare you for a career in personal training. These schools partner with accredited certification bodies (ex. NASM) to develop academic programs that are specific to one type of personal trainer certification.

For example, I was a professor at California Healing Arts College (CHAC) for the Personal Fitness Trainervocational program. The objective of this program was to help graduates get into a successful personal training career with NASM certifications. This class offered two programs: one 30 weeks long, 900 clock hours, and 32 credits, and the other 42 weeks long, 900 clock hours, and 32 credits.

These timeframes are fairly standard with vocational schools, as are the opportunity to work in a professional environment while in school (externship).

The courses are in-person as opposed to online, and you can expect an experienced personal trainer as your professor. What is great about vocational colleges is that the entire course is geared towards helping you become a successful personal trainer. Contrast this to going through an accredited certification body or university, where your coursework will be geared strictly towards a certification or will include education outside of personal training, respectively.

The cost of these types of programs generally range from about $15,000 to $20,000 for a 300- to 900-hour course.

Getting a Personal Trainer Certification through a Vocational College

Perhaps the best way to find a vocational college that offers personal trainer courses is through a simple Google search. Then, find the section on Admission Requirements and follow the steps or reach out the college directly for insight.

Who Vocational College Certification is Best for

Compared to the cost of going directly through an accredited US company (generally less than $1,000), vocational colleges can be much more expensive. However, because the entire program is dedicated to helping you perform in all aspects of training, vocational programs tend to create the best trainers.

“because the entire program is dedicated to helping you perform in all aspects of training, vocational programs tend to create the best trainers.”

These programs are best for students who enjoy a school-like setting, the ability to interact with professors and their peers, benefit from hands-on experience, and who might be intimidated by self-study programs. These programs tend to be a lot shorter and less expensive than the final accredited option: going through a university.

3. Certification via University Programs with Bachelors or Masters

The most expensive and time-consuming route for a personal trainer course is by far going through a University. If you opt for this approach, expect 4+ to get a bachelor’s degree and 6+ years if you want a master’s degree.

As mentioned before, your coursework will not be entirely focused on personal training. For the bachelor’s, the first two years will have semi-focused coursework, then the final two years will have a few personal trainer classes sprinkled in. The degree is not in “personal trainer” per se, but rather something like kinesiology.

For example, Louisiana State University (LSU) offers a BS in Kinesiology, with several different areas of concentration including:

  •         Fitness Studies
  •         Human Movement Science
  •         K-12 Health & PE
  •         Physical Activity and Health

For the Fitness Studies concentration, the focus is to prepare students for careers in “personal training, strength and conditioning, corporate wellness as well as hospital, government and community-based fitness settings.”

Check out the course requirements on this program to see how it mixes general studies (ex. English, math, science, biology) with kinesiology courses and fitness studies concentration courses:

BS in Kinesiology

SourceLSU

sIf you were to continue your studies into the graduate level, your master’s wouldn’t be in personal trainer either. It would be a Masters in Kinesiology, or some other specific science (physical therapy, athletic training, exercise physiology).

Getting a Personal Trainer Certification through a University Program

Should you decide that going through a University is the right career path for you, you’ll have to check out the initial admissions requirements of the university you want to attend and apply to get in. Once in, you’ll have to satisfy the coursework for that particular concentration of study. Go to the website’s of the universities with personal trainer-like programs, and get in contact with the school to ensure it matches up with your career goals and to get guidance.

Going through the university route is a bit more daunting than the other accredited options on this list, however, a quick call to the admissions office will help you determine if a program is right for you and how to go about getting in.

Who University Programs are Best for

If you are in a rush to get into the personal training industry and want to get to work fast, it should be obvious that four to six years of school is not going to get you there. This is not to say you can’t xenical orlistat price work on your personal trainer certification with an accredited US company while in college, but if you want to focus on your education this method clearly takes the longest.

University programs tend to be best for people who want to experience college, round out their knowledge in other areas, like the idea of having an actual degree to fall back on, or who want to pursue higher education like a master’s degree.

However, a master’s in Kinesiology or other health and fitness science won’t really get you anywhere as a personal trainer in my experience; this is best suited for those who want to be more involved in research-style work or athletic management-style work. If you just want to be a personal trainer, a master’s degree is likely and overextension of your time and money and is unlikely to attract more clients than a trainer with a bachelor’s, a vocational degree, or a certification from an US accredited program.s

4. Certification via Unaccredited

Online Options

computer desk electronics 374074

Compared to the previous three options, the title of this approach, “unaccredited online options,” may seem like a terrible choice. However, like many things, it has its place for certain people. I am not one of those people, but perhaps you are!

We learned above about personal trainer credentialing agencies like the NCCA, an organization that stands to uphold standards of professionalism, health, welfare, and safety. These standards are important to gyms and other types of employers, and should be important to you if you want a job at an established fitness institution.

A personal trainer may not be held in the same regard as an attorney with a law degree and who has passed the bar exam, or an accountant who has a CPA recognition, but the credibility behind these certificates is meaningful. With an unaccredited personal trainer certification, you’d kind of be like a person who takes a nutrition class and claims they are a nutritionist.

“if you were trying to get private clients who didn’t care if you had credentials, this certification would be fine.”

On the other hand, if you were trying to get private clients who didn’t care if you had credentials, this certification would be fine. But, like our friend from the forum who speculated that his online certification was a bit too easy, you’d probably be ill-suited to represent personal training and may be doing a disservice to your clients due to your lack of knowledge.

Getting a Personal Trainer Certification through an Unaccredited Online Option

The obvious way to find one of these unaccredited personal trainer courses is by a Google search for “online personal trainer certificate” or some equivalent. If you stumble across an online personal trainer course and are not sure if it is accredited, you’ll probably know because of the inherent low cost of entry. You should also be able to do some research on the site to see if the program is credentialed or not.

Who Unaccredited Online Certifications are best for

Again, this type of certification might work for you if your clients really don’t care about your credentials or if you don’t want to get a job at a formal fitness intuition like a 24-Hour Fitness, L.A. Fitness, or some other professional industry setting.

If you want to do the minimum to have an essentially worthless certificate, an inexpensive, non-credentialed option might be for you.

5. Certification via Gym Program

Most corporate gyms have in-house programs to help their trainers utilize skillsets and approaches that are important to the gym. However, while these programs may help you to progress within a specific gym or brand, they will not necessarily transfer to other gyms and will not mean you are accredited.

“these programs may help you to progress within a specific gym or brand, they will not necessarily transfer to other gyms and will not mean you are accredited.”

One of the best examples we’ve found of an internal gym program is the Equinox Fitness Training Institute (EFTI) available at Equinox gyms. Equinox, like other gyms who offer internal personal training programs, teach you specific skills that relate to Equinox, almost like an internship where the student pays.

There are a lot of pros to this type of program, you’ll learn lots of skills and concepts to help you become a good trainer and benefit from a well-thought education format (as is the case with Equinox). The cons, however, are that you’ll have to pay for a non-accredited program (Equinox charges $1,399 for non-members), you don’t get a personal trainer certification, and the certification of completion you get from the gym won’t transfer to other gyms should you seek employment elsewhere. Furthermore, many of these types of programs want you to get an accredited certification after you complete their program anyway.

To learn more about the Equinox experience, and to give you a good idea of what to expect within these gym-specific programs, we reached out to a friend of ours who was a trainer at an Equinox in New York. Jamie Wolff, now an Integrative Health Coach with Walnut Health, shared some insight regarding her experience at Equinox:

On choosing Equinox?

Jamie, like many trainers looking for some specific PT course or path that would provide her real-life experience, was new to the industry. When she heard Equinox had a training program, she went for it.

“It was the only gym I knew of that really invested education in their trainers – which I needed as a newbie. The beautiful space motivated, as opposed to many other gyms, which are dark and less-than-inspiring.”

On skills learned

Most gym programs will help you learn about sciences like anatomy and physiology, kinesiology, strength and cardiovascular training, and design personal training programs for your clients. The gym program also taught Jamie sales skills that are difficult to come by on your own:

“I was blessed with a wonderful manager (which isn’t always the case) who understood my strengths and weaknesses. But I also learned some basic sales “skills” like the need to move slightly beyond your comfort zone – which helped me.”

On getting an accreditation

Jamie already was NASM-certified before she joined Equinox, but mentioned you can also get hired if you haven’t finished an accreditation course. She did say that the gym had a requirement to get an accredited certification within a few months of completing their program, however.

Getting a Personal Trainer Certification through a Gym Program

Programs like the ones offered at Equinox and other corporate gyms don’t actually provide you with accredited personal trainer certs. As mentioned on the Equinox site, “Equinox Academy is a training program, not a certification.”

With these programs, you get a certificate of completion, not an actual license that is recognized at other gyms.

However, as we learned with Jamie, the experience of working with a gym to hone your skills can be rewarding. If you are interested in this path, contact the local corporate gyms you’re interested working at and inquire about their programs. Similarly, you may be able to find information on these programs online.

Who Gym Programs are best for

Gym programs are best for the personal trainer newbie who wants to be brought into an environment where they will be able to interact with other experienced trainers as well as potential clients. The programs will provide a soft introduction to national certifications and help you establish some knowledge of the coursework within national certs such as exercise science, anatomy, program design, and other concepts.

Many aspiring trainers look to these programs as guaranteed pathways to careers with gyms, however that is not the case. Equinox notes this on their website, and mentions their program is designed to help novice trainers but does not guarantee participants with jobs at their gyms.

Think of the gym program as an introduction to personal training under a live setting.

Which Personal Trainer Course is Right

for You?

Choosing the right personal trainer course is not the same for everyone. The best option really depends on a few important things in your life.

For example, think about your career goals. Do you want to work in a big gym? Start your own coaching business? Or train people online?

You also need to think about time. Some programs can be finished in a few months, while others may take years. Then there is the cost. Some courses cost a few hundred dollars, while others can cost thousands.

Another thing to consider is how you like to learn. Some people enjoy studying on their own online. Others prefer a classroom where teachers guide them step by step. And finally, think about the experience you want before becoming a trainer, because some paths give more hands-on practice than others.

Let’s break down the main paths so you can clearly see which one may fit you best.

Accredited Certification (The Most Popular Path)

For most people who want to start working as soon as possible, a nationally accredited certification is the smartest and most practical choice.

Programs like ACE, NASM, and NSCA are widely accepted in the fitness industry. Many gyms and health clubs look for these certifications when hiring new trainers.

Here’s why this path is popular:

  • You can usually finish the program in 3–6 months

  • The cost is often much lower than college programs

  • Most gyms recognize and trust these certifications

  • You can study online at your own pace

These programs also teach the core skills trainers need, such as:

  • Exercise science basics

  • Workout program design

  • Client safety and injury prevention

  • Basic nutrition guidance

  • Coaching and communication skills

For someone who wants to start training clients quickly and build experience fast, this path is often the best choice.

Vocational College Programs (Structured Learning)

If you prefer a more organized classroom-style environment, a vocational college program might be better.

These programs usually run through fitness schools or technical colleges. They offer structured lessons, regular classes, and sometimes hands-on practice in gym settings.

Benefits of this path include:

  • A clear learning schedule

  • Teachers who guide you through the material

  • Hands-on practice with equipment and clients

  • A more traditional school learning experience

However, these programs often take longer to complete and may cost more than national certification courses.

Still, they can be a good choice if you learn better with direct instruction and real-life training practice.

University Degrees (Long-Term Career Path)

Some people choose to study fitness through a university degree, such as exercise science, kinesiology, or sports science.

This path usually takes three to four years, but it provides very deep knowledge about the human body, movement, and health.

A university path can open doors beyond personal training, including:

  • Strength and conditioning coaching

  • Fitness management

  • Sports performance training

  • Rehabilitation support roles

  • Corporate wellness programs

It’s a strong option if you are already planning to attend college and want to build a long-term career in health, sports, or fitness leadership.

However, it is the most expensive and time-consuming path, so it’s not always necessary if your main goal is simply to start training clients.

Unaccredited Online Courses (Be Careful)

Now let’s talk about the option that often causes problems.

Many websites offer very cheap online personal trainer courses. They promise fast certifications and quick results.

But the problem is simple: many of these programs are not accredited.

This means:

  • Most gyms will not recognize the certificate

  • Employers may refuse to hire you

  • The education may be very basic or incomplete

The only situation where this might still work is if you plan to do private personal training and your clients do not care about formal credentials.

Even then, building trust without recognized education can be very difficult.

So while these courses may look attractive because they are cheap and fast, they often do more harm than good.

Internal Gym Training Programs

Some gyms offer their own internal training programs for new trainers.

These programs can actually be helpful because they allow you to:

  • Learn inside a real gym environment

  • Gain hands-on experience with clients

  • Understand how gyms operate

  • Improve your coaching skills quickly

But there is one big limitation.

Most of these programs do not give you an accredited certification. The training is usually only recognized inside that specific gym.

Because of this, the best strategy is often to combine both paths:

  1. Get a nationally accredited certification

  2. Gain real experience through a gym training program

This combination can help you build both knowledge and practical skills, which is what great trainers really need.

 

FAQs:

Do all personal trainer certifications let me work at any gym?

Not all of them. Only accredited ones like NASM, ACE, NSCA, ACSM are widely recognized by gyms and fitness institutions. Unaccredited online courses or internal gym programs usually won’t open the same doors.

What’s the fastest way to get certified?

If your goal is speed and cost-efficiency, going through an accredited US company like NASM or ACE is the quickest route. You can often complete self-paced study and the exam in a few months.

Are vocational college programs worth it?

Absolutely if you prefer hands-on learning, school structure, and mentorship. They’re more expensive and take longer than self-study certifications, but they prepare you thoroughly for a career in personal training.

Should I get a university degree to become a personal trainer?

Only if you want a broader education, managerial opportunities, or advanced research roles. A bachelor’s or master’s in kinesiology is time-consuming and costly and isn’t required to become a competent personal trainer.

Can I do private training with an unaccredited online certification?

Yes but only if your clients don’t care about formal credentials. These courses are inexpensive and fast but won’t be recognized by gyms or professional institutions, and the knowledge may be limited.

What about internal gym programs?

Gym programs, like Equinox Academy, are great for experience and skill-building in a live environment, but they don’t provide an accredited certification. Often, gyms require you to pursue a national certification alongside their program.

circles@2x 1
cross 1

Personal Trainer Career Roadmap

Featured Posts

Subscribe
To Our Blog

Selling Personal Training with a Sales Dialogue: a 4-Step Guide

Selling Personal Training with a Sales Dialogue:

4-Step Guide

How to pitch personal training

Client: Sell me this pen.

Trainer: It has a great grip for your fingers and a smooth rolling ball point for writing.

Now, you’re probably thinking, ‘What does this dialogue have to do with how I close personal training clients?’ The answer is: everything.

You see, if you substitute the pen with the clients wants and needs, and your answer with what you do to sell specifically to their wants and needs, you’ll close more deals.

The scene in The Wolf of Wall Street with Leonardo DiCaprio is a perfect example of this, the dialogue goes something like this:

Leo: Sell me this pen (hands salesmen the pen).

Salesman: Do me a favor, write your name down on that napkin.

Leo: I don’t have a pen.

Rudimentary? Yes. Applicable? Yes.

How does the selling the pen trick dialogue help you as a personal trainer sell more deals? It capitalizes on some major sales skills that you’ll need to develop to create effective dialogues with your clients that help you to close more deals.

Today, we will learn how to sell personal training services better using a proven personal trainer sales dialogue that I have used again and again to close more deals and gain more clients.

In this lesson taken straight from the Fitness Mentors Business and Sales: The Guide to Success as a Personal Trainer CEU course, you’ll understand how to:

  1. Gather information about your prospect
  2. Respond to the information you gather
  3. Deliver information effectively
  4. How to close/ask for the sale

Below we will take a look at an actual dialogue that I’ve had with a prospective client and how I incorporated the above four techniques to sell her personal training. Hint: I sold her what she wanted, not some predefined package that I defined.

circles@2x 1
cross 1

1. Gather information about your prospect to sell them personal training packages

The information-gathering aspect of the dialogue builds the sale up. The goal here is get an idea of what your potential client wants and needs, therefore creating an easy environment to build the sale.

Trainer: So, what is your biggest fitness goal right now?

Client: Well, I am really focused on losing about 30lbs.

The information here is straightforward yet highly revealing. If weight loss of 30 pounds is her focus, you know that she probably has low self-confidence and perhaps a negative self-image. You already know this is likely what you will be selling – not personal training per se, but the self-confidence that comes from losing weight.

At this point you’ll want to continue to gather more information.

Trainer: When did you last feel as if you were in great shape?

Client: About four years ago.

Trainer: What has changed in the last four years that has led to where you are now?

Client: I was working out more often, I was a stay at home mom for my two kids.

Here I took the opportunity to learn more about her personal life as I know that obviously, her kids are important to her. I learn about their ages, the schools they go to, and their names.

If her kids are the most important thing in her life, I want to know as this aids my sales process. I also want to get some more insight as to why she is not a stay at home mom.

Trainer: Are you working now? (Notes: this is an easy way of asking why she is no longer a stay at home mom.)

Client: Yes. When my husband and I got divorced I had to restart my consulting business, which takes up most of my time. (Notes: I engage in a bunch of small talk about her consulting business. This might help me determine her financial status and potential schedule for our future sessions.)

2. Responding to the information you gather to guide your prospect down a sales path

At this point you’ve learned quite a bit about your prospect. You know what their fitness goals are, a little about their personal life, and some of the restrictions or challenges in their life that have held them back from a more dedicated fitness lifestyle.

Now, you are ready to respond to this feedback with additional questions that will lead your prospect to the realization that you are the solution to their problems.

Trainer: So your work and schedule has made it tough to find time for exercise?

Client: Yes, that’s why I have added the weight for sure. It’s been a tough transition, but I recently saw a picture of myself that made me realize I need to make my health a priority.

You know now that time is a problem and potential barrier to exercise. Her divorce was troubling but she is feeling better now. It appears she is serious about getting back into shape and wants to make health a priority (HUGE SELLING POINT!).

This will be the focus of my customized pitch. If she is truly ready to make her health a priority we can start tomorrow. Also, her old self looked good, so I must find an emotional attachment to how she felt when she looked good.

Trainer: Would you say that you were in the best shape of your life at that point?

Client: Yes. I wasn’t very active growing up, but at that time I was doing Pilates and Yoga four times a week so I loved the way I looked.

Here I made xenical vs alli some small talk about Pilates and Yoga and try to find out why she enjoyed it. I also try to learn more about why she loved the way she looked, asking specific questions to get specific answers.

I then respond with a small selling pitch to how I utilize those methods of training to build core strength, which is selling directly to something she attributes to looking great (selling to the customers wants/needs).

She loved the way she looked at that point in her life and I am speaking directly to that because I know what she used to do when she liked the way she looked. Keep in mind I am not talking about weight training or some other exercise when I have established she really liked Yoga and Pilates.

Now, I want to deliver more information but I want to do it in a way that is effective to my, and her, end goal.

3. Delivering information effectively to communicate that you are the solution to her goals

I will continue to ask questions that I already (somewhat) know the answers to. The goal with this information delivery is to allow her to connect with an emotion of how she felt when she looked good with how she will feel when she trains with me.

Trainer: So if we got you back to that look in 4-6 months how would you feel?

Client: I would be so happy to have that body back. It feels so far away though.

Here I am showcasing information that I know the timeline it will likely take to reach her goals (4-6 months). From the client’s response “It feels so far away though,” I see that there is a lack of confidence with her ability to reach that goal. At this point I still need to sell self-confidence. I will do this efficiently and then try to close the sale.

4. How to close the sale with your personal training prospects

At this point you’ve done a lot of legwork. You’ve gathered information about your prospects fitness goals, why they have not been able to meet them, learned about their personal life and schedule, and guided your prospect down a path that lets them know how you can help them.

Now, it’s time to close the sale and try to get them to sign on the dotted line.

Trainer: I actually just finished with a client looking to drop 30 pounds of baby weight. With a little bit of sacrifice we were able to get her there in five months. I know it may be tough to imagine now, but when you’re back in that body in a similar timeline, I know you’d feel amazing. Would that be something you’d be willing to work for?

This series of statements and questions leads up to the sale inquiry. Let’s break it down piece-by-piece so you know exactly how to use this for your clients.

First, I’m addressing the concern my prospect mentioned above, “It feels so far away though.” I use a story of my past experience of a similar client, in a similar timeframe, to build credibility and empathize with her.

Then, I use a confidence building statement to encourage the emotional attachment, “when you’re back in that body in a similar timeline, I know you’d feel amazing.”

At this point I’ve done pretty much all I can and am ready for my soft ask, “Would that be something you’d be willing to work for?” I am simply asking her to take action on the emotion she expressed. If the prospect is truly ready to make her health a priority like she said, she will allow me to schedule her first session.

circles@2x 1
path-6-1.png
path 6@2x 1

Selling your personal training “pen”

You may be familiar with the sales technique that says “Sell Benefits, Not Features.” Another way of remembering this is “features tell, but benefits sell.”

If you take away one thing from this article, take away that. In my example, you see nothing about me selling my pre-existing packages or some cut-and-paste plan that I created. I don’t sell any specific personal training product, I sell self-confidence because that is what my services provide.

You need not create some desire, just sell around existing desires. The way to do this is using the four-step process outlined above:

  1. Gather information about your prospect (What is your biggest fitness goal right now?)
  2. Respond to the information you gather (Your work and schedule has made it tough to find time for exercise?)
  3. Deliver information effectively (I can get you back to your good looking self in 4-6 months using the techniques you used before that you enjoyed)
  4. How to close/ask for the sale (I just did the same thing with a similar client; are you willing to put in the work to get the same results?)

I want you to try this selling technique on your next prospect and then come back here and write a comment about exactly how it worked for you. I promise you that you’ll generate more sales this way and learn how simple-to-use this technique really is.

For more awesome business and sales advice, check out the Business and Sales CEU course today.

circles@2x 1
cross 1

Personal Trainer Career Roadmap

Featured Posts

Subscribe
To Our Blog