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The Fitness Mentors

NASM Study Guide

for the CPT Exam


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What is included?

Welcome to the Fitness Mentors Free NASM Study Guide page for the Certified Personal Trainer Test. Our goal is to assist you in passing your CPT. Below is our best premium resource to help you study, and if you need further assistance please don’t hesitate to contact us. Happy Studying!

The NASM Study Guide

Fitness Mentors Study Guide for the NASM CPT Test (Updated for the 7th Edition Textbook) highlights information that is crucial to passing the NASM-CPT Exam.

NASM Audio Lectures

Available for the 4th, 5th and 6th Editions of the NASM Textbook

Every person retains information in different ways and we want to help those who prefer to listen and learn.

NASM Practice Tests

Over 600 practice test questions updated for the newest 2023 version of the NASM CPT Test

Power Point Presentations​

Slide by slide presentations to highlight the most important information from the chapter

Assignment Explanation

Not sure if you answered the questions correctly? Jump down to the explanation to be sure you got the assignment answer correct and pin point the exact topics that make it on the test. 

Final Exam Preparation

The ultimate review tool that pinpoints all topics that make it onto the NASM CPT Exam.  

What will you cover?

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This complete NASM study guide course covers the most important topics to pass the exam as well as the most important information to succeed as a personal trainer from the following textbook: National Academy of Sports Medicine’s Essentials of Personal Fitness Training 7th Edition

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NASM CPT Study Mentorship:



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Our students have a 99% pass rate when using our study materials

"I just passed the NASM CPT. Fitness Mentors audio lectures and Study Guide were very pertinent to my success. It was like being in a classroom and totally enhanced and improved the learning experience! "
"Fitness Mentors is the best! I could not have passed the NASM Personal Trainer Certification without it. Listening to the content as read by an actual fitness professional was the best choice I could have made. Thanks for everything!"
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Hundreds of NASM Students just like you have paid it forward by utilizing our affiliate link to purchase their NASM Exam and Study Course. If you do the same we can keep it free for the students that follow you. Purchase by clicking here

We guarantee you will pass your NASM CPT Exam on the first attempt or we will reimburse your monthly subscription. We’ve had over 5000 test takers and have had only 42 failed attempts. That’s above a 99% Pass Rate!

Testing Anxiety is very common and can definitely be tough, but if you go in knowing you studied the right information and are confident in what you studied, it can really lessen the impact.


Lead by the most successful NASM Professor with over 7 years teaching in the college system, this guide was created by analyzing the study input in comparison to the testing success, of over 3000 NASM CPT Test-takers. Critique is then given by each student to create an ever adapting product that nearly guarantees your success.

Yes. The Study Guide has been updated to reflect the changes of the new textbook and exam. The current version of the textbook is NASM EPFT 7th Edition. 

"I just passed my NASM CPT exam and owe it all to Fitness Mentors. With so much information to cover and study, overwhelmed would be a major understatement to what I was experiencing at the beginning of my journey. Thanks to the audio lectures, practice quizzes and tests, I was able to focus on the most relevant information. I am beyond thankful to Eddie and the Fitness Mentors team in providing this service to aspiring fitness professional. I cannot recommend enough!"

How to Become a Personal Trainer in 4 Simple Steps

How to Become a Personal Trainer

You’re halfway there. But, as with most things in life, wanting is only the first step of the journey.

In order to become a trainer and succeed as one, you need to have the right game plan in place and follow it up with consistent action — just like your workouts. As you’ll see in this guide, there are four simple steps you’ll need to take to become a personal trainer. And we’ll be covering the best ways to tackle each one.

How to Become a Personal Trainer
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How to Become a Personal Trainer

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Step 1: Get Your Prerequisites Completed First

Before you begin with a personal trainer course, you’ll likely need to have a few items checked off before you can get certified. These are:

18 Years
or Older
or Diploma

Most personal training certification bodies require these items before you sit down for the final exam. Additionally, many companies are requiring the Automated External Defibrillator (AED) Certification along with the Emergency Cardiac Care (CPR), but these certifications can usually be packaged together by the same provider.

The American Red Cross is a popular choice for the CPR/AED certification, and you can check out their website to find classes near you.

Step 2: Research the Best Certified Personal Trainer Course For You

Fitness Mentors Vs. Other Certifications

Fitness Mentors
NCCA accreditation option
Best industry value CPT
Highest pass rate
20 CEU requirement
Lifetime expert guidance included
Business coaching included
After-hours and weekend support
Virtual coaching education included

Easy-to-follow curriculum

100% Online Coursework

100% Online Certification Exam

Options Include Two CPT Certifications



Eddie Lester

CEO of – Teaching 30,000+ students how to become CPT’s

Eddie Lester is the founder and CEO of Fitness Mentors. With more that 17 years experience in the health, fitness and athletics field, he has helped tens of thousands of personal trainers transform their careers and reach their business goals. With a background in Kinesiology and Exercise Physiology Eddie has assisted in research that is spearheading the exercise science field.

His in-depth knowledge of the Health, Wellness and Fitness industry has earned him a place as a regular contributor on high profile sites such as the Personal Trainer Development Center, (Dan to list top sites) online where he writes about nutrition and personal training.

His contributions to help personal trainers include a weekly blog, podcast, youtube channel and multiple books including: Business and Sales: the Guide to Success as a Personal Trainer.

Eddie’s Philosophy often times includes focusing on the bigger picture in which daily positive contributions lead to a major impact on himself, his family, his community and the world.

Eddie is commonly found at the beaches of Southern California with his wife Courtney and five kids.

Before you spend countless hours applying for jobs you may not enjoy, you should take the time to figure out what you really want and think about what gets you excited first.

You’ll save time by only applying to positions that check these boxes. Or, you may decide you don’t want to work for anybody and take a more independent route.

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So consider these questions:

  • Do you prefer to work primarily in-person or online?
  • Do you prefer large group training classes or one-on-one sessions?
  • Would you prefer to work for yourself or somebody else?
  • If you prefer to be employed, would you prefer to work in a big box gym, boutique gym, or some other setting?

If you’re looking to gain experience, it can also help to approach the staff where you currently work out to see if there are any openings.

Step 3: Choose a Course & Prepare

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This course includes:


Extra 25% OFF

With “Mar25” at checkout!

Other Fitness Mentors Bundles

Pro Bundle – $999

Includes THREE Certifications and 1-Year Mentorship!
Fitness Mentors CPT Certification, Certified Nutrition Specialist Certification, and Online Personal Trainer Certification

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Ultimate Bundle – $1599

Includes SIX Certifications and 1-Year Mentorship!
Fitness Mentors CPT Certification, Certified Nutrition Specialist Certification, Virtual Group Fitness Instructor Certification, Virtual Health Coach Certification, Pain Management, and Online Personal Trainer Certification

Extra 25% OFF

With “Mar25” at checkout!

Step 4: Specialize

Specializing for personal trainers is relevant on so many levels. Continuing education provides personal trainers a method in which to enhance their knowledge, improve their businesses, learn more about health, fitness and safety, and ultimately to enhance the lives of the clients that they serve. Our Continuing Education Courses provide our students the best opportunity to expand their mindset and become better Personal Trainers.

Check out the FM specialist certifications we offer below: 

General FAQs on How to Become a Personal Trainer

Read More About Becoming A Personal Trainer

Move-To-Earn: 8 Games That Pay You Crypto For Working Out


Move-To-Earn: 8 Games That Pay You Crypto For Working Out

Last Modified On:

Move-to-earn games (aka move-to-earn crypto or move-to-earn NFTs) are the up-and-coming way to reward players with cryptocurrency just for working out. These games use technology to track players’ movements, so you can literally earn just by going about your normal fitness routine.

Here, we’re going to go over what exactly move-to-earn games and eight of the very best move-to-earn games that pay you crypto for working out! 

We’ll dive right into the games, but if cryptocurrencies, NFTs or Blockchain games are new to you, scroll to the bottom to learn more about them.

Top Move-to-earn games

  1. MetaGym (MGCN)
  2. STEPN (GMT)
  3. Genopets (GENE)
  4. Dotmoovs (MOOV)
  5. Sweatcoin (SWEAT)
  6. Step (FITFI)
  7. OliveX (DOSE)
  8. Calo (CALO)



Table of Contents


What Is Move-To-Earn?

Move-to-earn, or M2E, is a new way of using technology to reward people for getting up and moving their bodies. Move-to-earn games are a great way to earn cryptocurrency – a form of decentralized digital currency that has been growing in popularity in recent years. 

Some of the move-to-earn games require you to make an NFT purchase beforehand. If you need a briefing on cryptocurrencies or NFTs, scroll down.

M2E Crypto Games And Their Currencies

Each game will work a little bit differently, but most games involve earning move-to-earn cryptocurrency by completing in-game tasks like finishing a workout, walking or winning a race.  Here are our top eight games for you to earn with!

1. MetaGym ($MGCN)

MetaGym is the first exercise to earn gym in the Metaverse! It comes complete with a corresponding mobile application, smart watch application and its own polygon-based cryptocurrency ($MGCN). It also includes Fit-fi, Sleep-fi, and Game-fi features.


In MetaGym, users are equipped with NFT Metaverse avatars known as MetaGym Buddies, can perform cardio, log health behaviors, and complete fitness challenges to earn MetaGym Coin ($MGCN). The cryptocurrency can be used to level up and mint new NFT clothing, power-ups, and upgrades.

MetaGym allows you to earn cryptocurrency based on the completion of different tasks. These can include cardiorespiratory training, strength and resistance training, and even getting adequate sleep. You can earn up to 100 $MGCN per day by completing all of your modalities. You can even lease your avatar to earn from others’ exercise efforts or sell characters directly in the app.

With the common goal of helping the world become a healthier place, MetaGym has created a lucrative move-to-earn NFT opportunity that leverages exercise, health, and community involvement to foster the growth and success of each individual’s fitness journey.


STEPN is a Web 3 Lifestyle app and move-to-earn NFT game that rewards you for completing workouts. You can earn GMT tokens by walking, running, cycling, and more. The more you move, the more GMT you can earn.

You can use your GMT tokens to buy in-game items, such as new avatars and upgrades. Or, you can even trade your GMT tokens on exchanges or use them to invest in other cryptocurrencies.

With its easy-to-use interface and great rewards, STEPN is a great move-to-earn game for those looking to get started with cryptocurrency.

3. Dotmoovs (MOOV)

Dotmoovs is a move-to-earn NFT game that allows you to earn MOOV tokens by completing workouts. With its Augmented Reality (AR) feature, you can even complete workouts in real-world locations and get rewarded for it.

Dotmoovs uses “moov points” to track your progress and rewards. Currently, you can participate in freestyle football and dance, with more to come. You can use the points you earn to purchase in-game items, like avatars or upgrades. You can also use them to enter competitions and leaderboards to win prizes.

With this AI-driven app, you’re refereed by AI as well, so everything is monitored and fraud detection algorithms are implemented.

This is another great move-to-earn game for those who want to get fit and have fun while doing it.

4. Sweatcoin (SWEAT)

Sweatcoin is a move-to-earn game that rewards you for walking and running. For every 1,000 steps you take, you earn SWEAT. You can then use your SWEAT to buy things in the Sweatcoin marketplace, such as electronics, fitness gear, and gift cards. 

In Q1 of 2022 alone, Sweatcoin participants exchanged 70 million dollars worth of goods and services in the marketplace in exchange for their movement.

You can also use your SWEAT to invest in cryptocurrency or other assets. For example, you can use your SWEAT to purchase tokens from the popular blockchain-based company, Ripple.

With its easy-to-use app and community focus, Sweatcoin is a great move-to-earn game for anyone looking to stay healthy and get rewarded for it.


5. Genopets (GENE)

Boasted as the world’s first move-to-earn NFT game,  Genopets is a pet-raising game that allows you to earn GENE tokens by using movement to care for your “spirit animal” that evolves through your daily engagement. The better you take care of your pet, the more GENE you can earn.

By traveling through the Genoverse, you’re challenged to upgrade your Genopet NFT by transforming your movement into GENE. You can sell your GENE to other players or trade your NFTs in the marketplace. You can also use your move-to-earn cryptocurrency to enter competitions and participate in leaderboards.

With its community focus, Genopets is a great move-to-earn game for anyone looking to socialize and get rewarded for physical movement.

6. Step (FITFI)

Step App is another move-to-earn fitness app where you compete in the Metaverse through augmented reality and turn your fitness goals into income with friendly competition.

You’ll start by selecting a SNEAKs NFT and using it as your workout gear to move and earn cryptocurrency. You can also make non-Sneak purchases like skins. You can run against your friends or strangers and compete for a cryptocurrency pool.

Running while staking your SNEAKs earns KCALs, which is the in-game cryptocurrency.

Step App is a great way to move-to-earn because you’re not only getting paid to work out, but you’re also having fun and competing with others.

7. OliveX (DOSE)

OliveX is a move-to-earn app where you earn DOSE for walking every day. Your movement is tracked by the app and converted into tokens called DOSE. You can then cash in your DOSE for rewards like gift cards, products, or a donation to charity.

You can also participate in challenges and leaderboards to win prizes. OliveX is a great move-to-earn game for anyone looking to get healthy and get rewarded for it.

Simply use the app to move your way up levels, which gives you access to new games and challenges. You can also use your DOSE to buy in-game items, like new clothes for your avatar or upgrades.

8. Calo (CALO)

Calo is a move-to-earn app that rewards you for working out. Equip yourself in an NFT sneaker, and start moving. Participate in weekly and monthly challenges, or work out on your own in Single Mode.

For every minute you work out, you earn CALO. You can then use your CALO to purchase things in the Calo marketplace, such as fitness gear, workout programs, and nutrition plans.

You can also use your CALO to invest in other cryptocurrencies like Bitcoin or Ethereum. With its easy-to-use interface and community focus, Calo is a great move-to-earn game for anyone looking to make fitness fun and rewarding.

So Why The M2E Hype?

Here are just a few of the reasons why move-to-earn games are becoming so popular:

  • They’re a great way to get paid for doing something you’re already doing – working out.
  • They offer a fun way to earn cryptocurrency, which is growing in popularity these days.
  • They’re a great way to get a little extra motivation for working out, as you can earn more by moving more.
  • They offer an easy way to get started with cryptocurrency, without having to invest any money.
  • They can be a fun and social way to work out, as many move-to-earn games have leaderboards and other ways to compare your progress with others.
  • Move-to-earn games also play off the interest, and success, of play-to-earn games. Check out this resource on how they work to do a deep dive.

All of these factors are coming together to create a perfect storm of hype around move-to-earn games. So if you’re looking to get involved with move-to-earn to earn some extra money or build your crypto portfolio, now is definitely the time.

Some Common M2E Vocabulary

What Is Cryptocurrency?

Cryptocurrency is a digital currency that uses cryptography to secure transactions, control the creation of new units, and verify transfers. Some examples of popular cryptocurrencies are Bitcoin, Ethereum, and Litecoin.

Cryptocurrency is decentralized, which means it isn’t subject to government or financial institution control.  These digital funds are often traded on decentralized exchanges and can also be used to purchase goods or services.

What Is An NFT?

An NFT, or non-fungible token, is a type of cryptocurrency that represents something unique. They are often used to represent things like rare game items, collectibles, and other valuable digital assets.

Unlike traditional cryptocurrencies like Bitcoin and Ethereum, which can be interchanged, NFTs are non-interchangeable and each one is the only one of its kind. This means that they can’t be traded for other cryptocurrencies or goods, but can only be used to purchase a particular item or service.

One example of an NFT in the wild is CryptoKitties, which allows people to purchase, trade, and breed virtual cats. These virtual cats are each unique and can’t be interchanged, making them a perfect example of an NFT.

Many of the move-to-earn games utilize cryptocurrencies and NFTs, combined with blockchain technology.

What Are Blockchain Games?

A blockchain game is a video game that uses blockchain technology to store game data on a decentralized ledger. This means that the game data is not stored on a single server, but on many different servers around the world.

Because blockchain games are decentralized, they offer several advantages over traditional video games. For one, they are much more secure – since there is no central server, it is incredibly difficult for hackers to tamper with the game data.

Another advantage of blockchain games is that they can offer players true ownership of in-game items. In traditional video games, the game developers own all of the items that players acquire in games. However, with blockchain games, players can truly own and trade their items – a huge benefit for gamers!

Lastly, blockchain games tend to be more fair and transparent than traditional video games. Because the game data is stored on a decentralized ledger, it is impossible for game developers to manipulate the data. This means that players can be sure that they are getting a fair game, especially when it comes to earning cryptocurrencies through their movements.

Get Started With M2E Games Today

Now that you know a few move-to-earn games, you might be wondering how to get started. Here are a few tips:

  • Choose a game that fits your interests. If you’re looking to get healthy, then MetaGym, Sweatcoin, or OliveX might be a good choice. If you’re looking for friendly competition, then Step or Calo could be a better fit.
  • Make sure to pay attention to the details of the game. This includes how you earn and spend cryptocurrency, what content is available in-game, and whether there are any community features like leaderboards or chatrooms.
  • Download the app. Once you’ve chosen a move-to-earn game, download the app and create an account. You might need to link a fitness tracker or other device to start tracking your activity.
  • Start playing and moving! The more you move, the more cryptocurrency you’ll earn. Use your cryptocurrency to buy in-game items, enter competitions, or cash out for real-world rewards.

Whether you’re looking for a way to socialize, get healthy, or make some extra money, there are plenty of move-to-earn games out there to suit your needs. So why not be a pioneer of this exploding fitness trend by trying one today to start earning crypto for working out?

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5 Inspiring Famous Fitness Trainers You Should Follow


5 Inspiring Famous Fitness Trainers You Should Follow

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5 Inspiring Famous Fitness Trainers You Should Follow

Personal training is a career built around collaboration, consistently learning, and passing on your expertise to your clients.

Today, there are countless professionals you can get inspiration from. By taking a look at how other trainers are improving their craft and building their business, you can arm yourself with helpful tools to mold your clients and business to the best of your ability.

Below, we’ll lead you to a few of our favorites! We’ll explain who they are and what makes them great fitness role models to follow. Let’s get started.


Tracy Anderson

Tracy Anderson is one of the better-known fitness personalities to the stars. She has appeared on a variety of TV shows, such as Good Morning America, The Dr. Oz Show, The Today Show, and Access Hollywood. She has also been featured in many well-known health magazines such as Women’s Health. Her famous clients include Madonna, Victoria Beckham, Jennifer Lopez, Kate Hudson, and Gwyneth Paltrow, all of whom credit her with helping them reach their goals.

What makes Tracy inspiring? First and foremost, she approaches fitness from a holistic perspective. Her training programs don’t just focus on the physical, but also take into account factors like nutrition and mindset. She uses her knowledge and experience to help her clients push themselves in all areas of their lives.

Tracy also takes a unique, non-verbal approach to her training to allow her clients to “fill in the gaps” – meaning, it’s up to them to determine if they feel how they should. In her Spring 2022 issue of Tracy Anderson Magazine, she is quoted explaining, “our bodies are designed to function optimally without external interference. There’s no manual you need to read to know how your body works.”

If you’re looking for motivational tips, innovative workout ideas, or just want to learn from one of the best in the business, Tracy Anderson is one to be aware of.

Follow Tracy on:

Anna Kaiser

Anna Kaiser is a famous fitness trainer, celebrity Pilates instructor, and the founder of Anna Kaiser Studios and AKT InMotion. She has been featured in Vogue, Harper’s Bazaar, Elle, and Cosmopolitan, as well as co-hosted the television show My Diet Is Better Than Yours on ABC. Her client roster includes Karlie Kloss, Shakira, Sarah Jessica Parker, Sofia Vergara, and Kelly Ripa.

What makes Anna a fitness expert worth following? She, too, values a holistic approach to fitness. She offers dance, yoga, and Pilates-based workouts that focus on the whole body, and she doesn’t rely solely on traditional training techniques – her high-energy classes often involve using props like weighted balls, jump ropes, and beach balls to keep you moving and engaged.

Anna is also famous for her positive attitude towards fitness and life. She believes that getting in shape should be fun and accessible, not something that feels like a chore or another hurdle to overcome.

Whether you’re looking for a change of pace in your own workouts or inspiration for a client’s workout, Anna Kaiser is someone to follow.

Follow Anna on:

Brett Hoebel

If you’re looking for a trainer with serious experience, look no further than Brett Hoebel. Brett has been a long-time health coach and nutritionist and has been featured as a celebrity fitness trainer on NBC’s The Biggest Loser. In addition to personal training, he is certified in Nutrition & Lifestyle Coaching, Holistic Exercise Kinesiology, Metabolic Typing, and more.

What makes Brett such a great resource? First of all, his wealth of experience means he’s seen it all when it comes to fitness goals and concerns. He’s helped people of all shapes, sizes, and fitness levels reach their individual goals. He’s passionate about consistently improving his craft and helping his clients to the best of his ability.

Brett is also known for his high-energy workouts and his optimistic, supportive perspective. He believes that anyone can reach their fitness goals, as long as they’re willing to put in the time and effort.

If you’re looking for a trainer who will push you and your clients to be your best, but also offer positive encouragement along the way, Brett is a good one to follow!

Follow Brett on:

Jen Widerstrom

Jen Widerstrom has been featured in Shape Magazine, Self Magazine, Women’s Health, and more. She’s a celebrity trainer and health coach who is certified in nutrition, exercise science, yoga, and more. She has also worked on The Biggest Loser as both a participant and host.

What makes Jen an inspirational resource? She truly believes, and embodies, the notion that anyone can take steps toward a healthier version of themselves. She’s known for her positive and encouraging attitude, and encouraging people to look at fitness as a journey, not an end goal.

Jen’s variety of experience and expertise makes her a great figure to learn from both for building your business and improving your craft. 

Follow Jen on:

Kayla Itsines

Kayla Itsines is an Australian fitness trainer and entrepreneur. She is the creator of the Bikini Body Guides (BBG), a series of workout programs that have become increasingly popular. In addition to her workout guides, she has also released cookbooks, apps, and more.

What makes Kayla a great resource? First, her workout design has helped millions achieve their fitness goals. Second, she’s transparent about her own fitness journey – pulling back the curtain on her successes and struggles. This has inspired countless others to start living healthfully, and shows her audience that she’s no different from them; she’s simply on her own journey.

Kayla also influences others with her welcoming and supportive attitude. She believes that fitness should be accessible to everyone, regardless of their starting point. Her goal is to help people feel strong, confident, and happy in their own skin.

Follow Kayla on:

The True Takeaway? Always Work To Expand Your Knowledge

As a personal trainer, it’s important to always be learning and expanding your knowledge. This means not only following other professionals for education and inspiration, but also taking advantage of all the post-certification courses and resources that are available to you. This helps ensure you not only stay up-to-date on the latest trends and developments, but that you’re helping your clients to the best of your ability.

Ready for a full client roster? Check out our course, Business and Sales: The Guide to Success as a Personal Trainer.

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Survey Results: The Best In Personal Training & Fitness Industry Trends for 2023


Survey Results: The Best In Personal Training & Fitness Industry Trends for 2023

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It comes as no surprise that the fitness industry is rapidly growing, especially during COVID times where at-home and virtual workouts have exploded. As a whole, the industry is growing at a rate of 8.7% per year, with the demand for personal trainers expected to grow 13% between now and 2028.


For CPTs within this highly dynamic and steadily expanding industry, fitness trends change by the year. Fitness Mentors surveyed nearly 500 personal trainers to find out what their choices are for the best fitness-related brands, technologies, workout strategies, services, education, client acquisition tactics, and more. 


The categories and topics we’ll touch on include:

  • Personal trainer client acquisition: Where are clients coming from?
  • The best fitness apps, software, and technology
  • The best personal training workouts
  • The best certifications
  • Fitness Trend Projections For 2023


Some of the survey results were even a bit unexpected! Read on to see what we found.

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Personal Trainer Client Acquisition

Let’s start at the beginning. Where are we getting our clients? There’s not much sense in knowing the best workout strategies if we don’t have the clientele.


Over 50% of those surveyed by Fitness Mentors said their primary way to obtain clients is by word of mouth and referrals. Whether it’s a current client that recommended their services to someone else, or they just let members of their community know what they offer, most of their clients came this way. 


Second to that was social media, where 30.2% of those surveyed said they obtain the most clients. So what’s the best social media platform for personal trainers to use? According to 42.2% of the personal trainers we asked, Instagram is the best place to promote their personal training business, followed by 20% that suggested Facebook is best and 15.6% that prefer YouTube. 


Why did the majority choose Instagram? Likely because Instagram’s heavy reliance on photos makes for a great way to promote a business whose results are highly visual.


Fitness Apps, Software And Technology

Once we have our clients, what are the best ways to record their data and manage them? 

Best CMS

We asked our survey respondents what their choice is for the best client management software. The results were not totally unanimous, but nearly 31% of personal trainers said Trainerize is the best software, followed by MindBody at 15.4% and PT Distinction at 12.8%.

When we asked why Trainerize is their favorite, they talked about the many features like the ability to build customized training programs for their clients, track their progress, and even accept payments from them using the software.

So what about fitness and nutrition apps that personal trainers recommend for their own use and for their clients?

Best Nutrition App

Let’s start with nutrition – a big part of any personal trainer’s programs. The best nutrition tracking app that CPTs suggest their clients use is MyFitnessPal, which came in at 78.3%! Their many reasons involved the ease of use and the especially comprehensive database of foods and exercises.

Best Walking And Running Apps

When it came to walking and running apps to track your routes and progress, results were fairly close between three: Map My Run came in at 27.9%, Strava at 25.6%, and Nike+ at 20.9%. While it was a close call, the preference for Map My Run came because of the ability to track other activities besides just running. The app tracks cycling, interval training, walking, and more.

Best Fitness Training Apps

For virtual classes and training session apps, 20.5% of our surveyed trainers recommended Nike Training, while 17.9% preferred Beach Body. Both options allow the CPT’s clients to supplement their workouts with digital training that boasts anywhere-you-need-it accessibility.

Best Wearable Fitness Tracker

When it came to the best wearable fitness trackers, 44.7% of personal trainers answered their favorite was the Apple Watch. This was followed by 19.10% choosing Garmin, 12.8% who selected FitBit, and 10.6% who preferred Samsung.

With Apple and Garmin being two of the biggest names when it comes to wearable fitness trackers, you may wonder why CPTs lean more towards Apple. When we asked some of our voters, they said they prefer the Apple Watch because of the advanced features, such as the ECG and pulse oximeter sensors in the newer models.

Fitness industry Trends: Best Fitness apps

The Personal Training Workouts

On to the single-handed most important aspect of personal training: the workouts themselves. With so many new trends and fitness strategies, it’s no surprise that personal trainers may differ on what they feel is the best. We surveyed to find out what the majority prefer, and here’s what we found.

Best Workout For Weight Loss

When we asked personal trainers what they think the best workout for weight loss is, the majority, 51.10%, said interval training. 13.3% answered that CrossFit is their preferred method, and 8/9% answered running.

The trainers who chose interval training said they did so because it helps your body continue to burn fat even after the workout is over.

Best Cardio Equipment

For those trainers working in gyms or studios, or recommending equipment to their clients, we asked what the best is for cardio. 31.9% chose a rowing machine, compared to 23.4% who said a treadmill. Ellipticals and steppers tied up at around 15%.

Rowing machines were a top choice because of their workout efficiency. They target 85% of your body’s muscles, which makes them the perfect workout if you had to choose just one piece of equipment.

Home Fitness Brand

So which equipment brand is a favorite amongst our surveyed personal trainers? 36.6% chose Peloton, while 24.4% chose Total Gym. 

Peloton, which was once known solely for its stationary bikes, now offers treadmills as well. When we asked why the preference towards the brand, many responders told us it’s about the quality and technology within the fitness equipment. Since Peloton integrates with its app to allow motivation and tracking, it’s often a choice for those looking for that extra support.

Transportable Strength Training

One of the beautiful things about being a personal trainer is the ability to provide your services anywhere. We asked our group of personal trainers what their favorite transportable strength training is. 46.8% answered resistance bands, while 27.7% preferred dumbbells.

The trainers who preferred resistance bands did so because of their lightweight functionality, making them effective at muscle building, yet easier to travel with.

Workout Delivery

COVID-19 put a huge emphasis on at-home workouts, which includes virtual personal training. When we asked our surveyors what their preference was for delivering their sessions to their clients, 58.7% chose a hybrid combination of in-person and virtual to obtain the most success. 32.6% preferred completely in person, while 8.7% said purely remote.

The combination of virtual and in-person training was a clear winner. 

Workout Recovery

Personal trainers have preferences for how they recommend their clients recover from a workout, as well. While resting is certainly one option, as far as other tools and techniques go, a foam roller was the highest recommended at 42.2%. This was followed by massage at 17.8% and percussion therapy at 11.1%.

The trainers said they preferred foam rollers because of their self-myofascial release that assists with tightness and soreness. They’re also easy to carry around and don’t take up a lot of space.

Fitness industry Trends: The Personal Training Workouts

Personal Training Certification

No two personal training certifications are exactly the same, and each has its own set of pros and cons that may make it better for one person over another. We asked our pool of personal trainers what their preference was for certification and CEUs. 46.8% answered NASM, while 23.4% said ACE, and 12.8% responded Fitness Mentors own certification.

You can read more about each certification here to make the best choice for you.


Fitness Industry Trend Projections For 2023

Every year brings new trends, new workouts, and an upswing in certain personal training styles. Here’s what to look out for in 2023:


These crypto-earning games push players to meet their physical fitness goals by monetary encouragement. It’s a fun way of using technology to reward your movement. The games all work a bit differently from each other, but who doesn’t want to make money for doing something beneficial to your health? Read more about Move-To-Earn games and where to play them here.

Wearable Technology

Fitness tracking devices and apps have become increasingly popular in recent years, and this trend is expected to continue. These devices can track your and your client’s fitness goals –  making logging, monitoring, and accountability more streamlined. The technological advancements in these devices, especially smart watches, allow for GPS tracking, heart rate monitoring, step calculations and calories burned. Some even monitor sleep, heart rhythm, and blood pressure for a holistic approach to fitness.

At-home fitness

The pandemic has pushed many people towards at-home workouts, and this is predicted to continue in the next few years. The at-home fitness market value is expected to reach $14.74 billion by 2028. This trend can be attributed to the rise in popularity of streaming services like Peloton and Zoom, which offer live and on-demand classes that can be done from the comfort of your own home.

Virtual personal training

As we mentioned above, along with at-home workouts, the addition of virtual live fitness classes and personal training are also on the rise. This is a convenient way for your clients to get their workout in without having to leave their house or office. These can be done through video conferencing platforms like Zoom, Google Meet, and Skype, or performed asynchronously.


The integration of mindfulness and meditation into fitness routines is becoming more popular, as the focus on mental health has increased in recent years. This can be done through guided meditations, breathwork, and even yoga Nidra. Adding these practices into your personal training sessions can help your clients to focus on the present moment and be more in tune with their bodies.

Functional fitness

This type of training focuses on exercises that help improve everyday movement and activities. It is based on the principle that the body works best when all the muscles work together, rather than isolating one muscle group at a time. This type of training can help to improve balance, coordination, mobility, and daily activities for living.

HIIT workouts

HIIT, or High Intensity Interval Training, is a type of workout that alternates between short bursts of intense activity and periods of rest. This type of workout is effective for fat loss and cardio, as it’s effective at burning a lot of calories in a shorter amount of time.

Outdoor workouts

As the weather gets warmer, people will start to take their workouts outdoors. This is a great way to get some fresh air and Vitamin D, and it can also be a more fun and interesting environment for your clients. Exercises that can be done outdoors don’t just have to include walking, running, biking, hiking, and swimming – you can get creative with your surroundings to incorporate resistance training too.

Smart gym equipment

This type of equipment uses sensors and AI to provide feedback on your and your clients’ workouts. It can track your reps, sets, and weight lifted, as well as your heart rate and calories burned. This information can be used to help you or your clients improve form, technique, and performance.

Competitive fitness

The popularity of competitive fitness, such as CrossFit and obstacle course races, has been on the rise in recent years. This trend is expected to continue as people are looking for new and exciting ways to challenge themselves. These workouts are also great for building community and helping people stay motivated.

There you have it, some of the top fitness trends for 2023. As a personal trainer, it’s essential to be aware of these trends so that you can stay up-to-date and offer your clients the best possible service.

A Final Word

While every personal trainer may have different opinions and the trends change often, Fitness Mentors stands behind helping our CPTs stay ahead of the game with constantly updated training.

Whether you’re looking to broaden your offerings by becoming certified for virtual training, or you’d like to learn more about the business side of being a personal trainer, we have what you need to be successful!

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21 Personal Training Marketing Ideas that will get You More Clients


21 Personal Training Marketing Ideas that will get You More Clients

Last Modified On:

Would you like to know how the most successful personal trainers market their personal businesses?


Consider yourself lucky because today we are going to provide you with a laundry list of the best sources of personal training marketing ideas that you can use to grow your business today. 


If you’re interested in learning how to apply these strategies to get clients as an online personal trainer check out our How to Become an Online Personal Trainer Blog.


We are bringing the heavy-lifting stuff. Ready?

circles@2x 1
cross 1


Write for industry blogs to get touted as an expert

One of the most highly impactful ways to showcase that you are an expert and an authority in the fitness industry is through other well-established media outlets. But how do you break into these industry blog sites, trade journals, or magazines?


There is a process to this mayhem:

First, you must invest some time in creating impactful content on your own website (you do have a website right?). Before you can start reaching out to others and offer them insights on their publications you’ll have to prove you know what you are talking about on yours.


When you approach a fitness blogger or other media outlet as an unknown, they will likely look at your website to see the quality of writing you do. When they make it to your site, they may also click around on your social media links to see the kind of following you have. While your social presence may be in the beginning stages, you can do your part to create some really great content on your own site that assures the other blog owners you’ll do the same for them.


So how do you find these sites?

You probably already know some influential people in the fitness industry. Start by writing down their names on an Excel spreadsheet or Google Doc.

Next, do some Google searches on the topic you want to cover to find people in your niche.


For example, let’s say your niche is high-intensity circuit training (HIIT). Google “HIIT workout tips” and here’s what you’ll get:

Write for fitness blogs

Next, make a list of the sites that appear on the first two pages of the search results (without making note of the paid ads). In the above search, the sites that appear are:

Chances are many of the searches you do in the fitness industry will reveal these sites in the search results. I know what you’re thinking:

“How am I going to get featured on”


You’d be surprised how receptive some of these sites are to fitness posts from knowledgeable professionals. But sites aren’t people, and you’ll have to narrow down your list to the people who write for those sites to get featured on them.


Here’s how to connect with those authors you’ve found on these sites:

The first step is to find the author of one of the posts that came up in your search. In this example, we look at the article and find the author, Dr. Jim Stoppani, prominently displayed along with his contact information:

Jim Stoppani

You can connect with Jim on Twitter and Facebook and also visit his website to see if you can find an email address or contact form. Then you simply start a dialogue and let him know you are a fan of his work. 


Be careful not to jump right into asking for a guest blogging opportunity; nurture your contact a bit, share their content and you’ll increase your chances of them being open to a guest blogging opportunity or at least, sharing some of your content too.


But let’s take this a step further and use Jim’s name to look for more sites you can add to your list and repeat this same process. Remember that 80-90% of these people you reach out to will decline or not even respond. This means you better have a pretty decent list.


That said, let’s Google “Dr. Jim Stoppani” to see where else he writes:

Dr Jim site 1
Dr Jim site 2
Dr Jim 3 pack

Now we have a few more sites that Dr. Stoppani has written for that we may be able to approach as well. Check out the site. It is a review and not a site you would want to add to your list. You have to be discerning about who you reach out to so we included that one as an example.


The more you reach out, the better you’ll get at building relationships. The more relationships and articles you get published the more exposure you will get, and the more your business will grow. This is especially important to help you grow your online personal training client list.


Stay top of mind with existing clients

with email

It is all too often personal trainers don’t utilize their existing client base to upsell or to help expand their reach. One of the best ways to do this is through email, a form of direct response marketing.


Consider this fact: email has nearly three times as many user accounts as Facebook and Twitter combined. That’s 8 billion accounts.


Email is one of the most personal mediums that exists, and you know what? Personal training is personal too. You develop relationships with your client based on their habits, diets, and goals; email is a great way to connect with them with personalized messages, links to relevant articles, or other business-related affairs.


Plus there’s the fact that email will help stay top of mind. This means that the client you have who only comes in twice a month will still be thinking about you every week as you make it a point to send them emails that are catered to them or are helpful for your client base as a whole.


Consider investing in a personal training client management software like gymGO or email software like Mail Chimp or Constant Contact to store all of your past and previous clients’ emails and to send out bulk emails with fitness and nutrition information that keeps them involved with your fitness philosophies and educates them on how to live healthier lives.


Make referrals easier on your clients by providing them with tangible, shareable, referral documents

If you’re like 90 percent of personal trainers out there you probably get most of your business from word-of-mouth referrals. That is great, and you never want to push referral marketing out the door as a long-term and ongoing source of clients.

However, you still want to make sure you are doing as much as you can to maximize referral-generating behavior:

Referral-generating behavior is the idea you put in place that make your clients want to talk about you.

Think of the common way a word-of-mouth referral is initiated:

You are at a BBQ with friends, and the topic of the host’s beautiful grass comes up; someone asks how he does it, and he tells them about the company that comes out and sprays twice a month. Boom. Word-of-mouth referral for the lawn company.

The host doesn’t walk around telling everyone about the lawn care company; it just sort of came up in conversation. But he might mention the lawn care company if they incentivized him with some kind of reward.

Lucky for you, you don’t have to wait for the BBQ to get a referral. You can create referral-generating behavior on your own.

In your personal training business, referrals are a bit easier to come by because the results speak for themselves. Incentivize your clients to get their friends in to see you by letting them know that their referral will result in something free for them and their friends.

In a study conducted on referrals, it was shown that the person who gave the referral was more interested in helping out one of their friends than they were in helping themselves to the reward for the referral.

In other words, provide an incentive for both sides of the referral – the referrer and referee – to make both of them happy. One free personal trainer session for each is always a good idea, but you can get more creative if you want.

To take it a step further, make the process of referring that much easier. Sure you can tell your clients about your referral incentive program and see what happens — or, you can draft some kind of document or email that can easily be shared with the friend. This way your client has something tangible to pass on – like a card or an email – and the recipient has the card to bring in or the email in which to redeem with you.

It is perfectly fine to ask your clients for referrals on a weekly or monthly basis. Just don’t look desperate – give your clients the perception that you are really busy by saying something like “My schedule just opened up, and I can take on new clients. If you know anyone that is interested, please let them know I have some slots available.”

Reinforce your verbal message with a tangible email referral they can forward to their friend or the referral card.

Hint: If you really are busy, don’t give your clients the impression that you are not. A busy personal trainer is looked at as an excellent personal trainer. Pick the times that you want to ask for referrals discerningly, so you don’t look desperate. The email approach works here because it is a bit softer than the verbal ask.


Build your brand on social media

While it may seem like a given, this is a step many don’t know the proper way to do. Your current and past clients are some of your best referral sources. But, you have to keep them in the loop and let them know what’s going on with your business. One way to do this is by having a good online presence on social media.


You can use your social media to network with your clients by inviting them to events, such as open houses, workshops, or client appreciation parties.


But what are some key ingredients to a good social media page? Let’s break it down by service.


Creating a Facebook Business Page

If you’re a personal trainer, the first thing you should do is create a business page on Facebook. This will allow you to post updates about your business, events, and blog articles. To create a Facebook business page:


  1. Go to
  2. Click Create a Page.
  3. Choose the type of business page you want to create.
  4. Enter your business information, then click Continue.
  5. Follow the prompts to finish creating your business page. Be sure to fill out your business information completely, including your website address, business hours, and contact information.
  6. Invite friends, family and clients to “like” your business page, which will essentially subscribe them to anything you post.
  7. Start posting! Try to keep it to a maximum of once per day, and make it interesting enough to provoke engagement. 


Remember, your posts shouldn’t be salesy. Following the 80/20 rule is the most beneficial. 80% of your posts should be useful to your audience – interesting topics or posts that can be related to your business but not a sales pitch.


Creating a Tik Tok For Your Personal Training Business

Tik Tok is a social media platform that allows you to share short videos with your followers. It’s a great way to show off your personality and build trust with potential clients.


Once you create a Tik Tok account, there are a few ideas for content you can post on Tik Tok:


  1. Introduce yourself and your business
  2. Share why you got into personal training
  3. Offer workout tips
  4. Share healthy recipes
  5. Offer advice on staying motivated
  6. Highlight success stories from your current or past clients
  7. Offer a behind-the-scenes look at what it’s like to train with you
  8. Do a Q&A session
  9. Go live to answer questions from potential clients
  10. Announce any promotions or events you have coming up


Here are some additional tips for creating content for your Tik Tok:


  • Keep it short and sweet – People on TikTok have a short attention span, since its what they’ve grown to expect, so make sure your videos are under 60 seconds.
  • Be creative – Be creative with your content and try to stand out from the crowd.
  • Be yourself – Be authentic and show off your personality. This will help people connect with you and build trust.
  • Use hashtags – Use relevant hashtags so that people can find your videos easily.
  • Use call-to-actions – Include a call-to-action in your videos so that people know what to do next. Now that you know how to create content for your TikTok, it’s time to start posting! Try to post 1-2 videos per day, and make sure to engage with other users on the platform.


Creating an Instagram Business Page

If you’re a personal trainer, chances are you’re already using Instagram. But did you know that you can create a business page on Instagram? This will allow you to share updates about your business, events, and blog articles.


To create an Instagram business page:


  1. Go to and log in.
  2. Tap the hamburger icon in the top right-hand corner.
  3. Scroll down and tap Create a Business Profile.
  4. Enter your business information, then tap Done.
  5. Follow the prompts to finish creating your business page. Make sure to fill out your business information completely, including your website address, business hours, and contact information. 6. Tap Promote Your Page (optional). This will allow you to promote your page with ads.


Once you’ve created your business page, start posting! Try to keep it to a maximum of once per day, and just like with Facebook, make sure your posts are high-quality and interesting enough to provoke engagement. And remember here too, your posts shouldn’t be salesy – focus on providing value to your audience. 


If you’re struggling to come up with ideas for what to post, here are a few ideas, the same tips apply as with Tik Tok!


Invest in your own education to become more valuable

What can you do to become more valuable as a personal trainer? Certifications.

The major accrediting bodies: NASM, ACE, Fitness Mentors, ACSM, NSCA, etc…

All require some sort of continuing education. Why not use this opportunity to get additional credentials that make you:


  1. More knowledgeable
  2. More desirable
  3. More valuable


Take Fitness Mentors Certified Online Trainer Certification for example. This will allow you to help more clients by training people online. In turn, your clients will see you as certified to train people online, leading to more trust and a larger client base. 


Instead of a personal trainer who helps people lose weight or get in shape, you have now elevated your title to someone who can help them anywhere and at any time as a Certified Online Personal Trainer.


Speaking further on continuing education, our Business and Sales CEU Course offers all the CEUs you need to recertify your CPT credential and it contains actionable steps to build your business way beyond what this blog is providing. Call us at (800) 614-7004 or learn more here.


Obviously, there are multiple specializations you can go after all depending on your interests and goals. Most accreditation bodies have certifications for things like nutrition, weight loss, group training, martial arts, youth fitness, senior fitness and even golf.


The more you know the more valuable you are. The more valuable you are the more you can market yourself on guest blogs and fitness sites (see idea #1).

In addition to studying for certifications and adding more plaques to the wall, you’ll want to have a radar on the types of information your clients are consuming.


Any new fitness trends or nutritional trends may come up in conversations with your clients and you don’t want to be blindsided by them.


Here’s why:

If a client asks you a question about a current fitness trend and you give a deer in the headlights response, your credibility may be in question.


On the other hand:

If you are asked a question about some new fitness trend and can intelligently provide your insight on what it means to them or you, your client will trust you even more and value you as a resource.


Just remember, studying hard, attending conferences and workshops and getting additional certifications shouldn’t be looked at as expenses. They are investments in your business and your future.


Brand your personal training strategies and techniques

Have you ever heard of “Koga Fitness?” How about “8-minute abs?” Zumba? Tae-bo? You get the idea?


These are all examples of workout routines that are branded.


If you have a unique fitness strategy, tactic or technique, slap a name on it and talk about it.


Instead of telling your female clients that you’ll be working on their legs and butt today why not tell them you’re working on your signature “Brazilian Booty Blast” workout instead?


If you design something people like it will catch on and you’ll be known for coming up with a great workout rather than relying on the generic term “personal trainer.”


Who knows, maybe you’ll even create your own viral YouTube video and make millions on advertising?


Make sure you document (legally and otherwise) your branded fitness strategies so that you can create marketing materials to support it. You’ll be handing these out to clients and posting them on your website so you’ll want to be sure you don’t skimp on the graphic design and quality you put behind these little used marketing gems.


Get listed on the most popular online directories to maximize website referrals

This particular personal training marketing idea can also fall into what is called SEO or search engine optimization.

Check out this below search for “personal trainer west palm beach” on Google:

PT map pack

You’ll see that the first three results all appear in what is called the “map pack.”


Now, you don’t need a website to appear in this map pack but you are strongly advised to try to get some leads from common searches like this one.


The first thing you’ll want to do is claim your business with Google. You can do that by visiting their site and creating your business citation for free:


While Google is likely the most important citation (also known as directory) listing, there are others you’ll definitely want to try to get on.


Using this same search example of “personal trainer west palm beach” we can see some of the other popular directory sites you’ll want to be on lower in the search results:

Organic results personal trainer WPB

Jump on these sites and see if you can add your personal training business to their directory. Along with Thumbtack, Ideafit, Your Trainer, and AngiesList, another good place to get listed is on RightFit Personal Training.

You’ll want to build out as many citations as possible, getting in that “40 to 60 range or more” according to digital marketing expert Daniel Lofaso of the biotech marketing agency Digital Elevator. 

“Citations can influence your ability to rank locally,” says Lofaso. 

He also mentioned a quick Google search for “local business citation service” if you want to find a company that will help you affordably build out the most important citations for your personal training business.


Sign up for every online personal trainer site (niche directories)

Niche directories, as mentioned above, can be very valuable for personal trainers who are looking to get exposure online. To be included on these industry sites you simply need to add your listing to their directory and you’ll benefit from the exposure that these popular sites provide.


It can be challenging to find the exact locations on these sites where you can add your contact information but the listing portal can usually be found in the footer. 


For example, one of the most popular personal trainer sites in which to get listed is (which you’ll also notice from the example above came up second in a search for “personal trainer west palm beach”).


On this site, there is a link in the footer that says “Get Listed.”

Personal trainer niche directories

Other sites may have the portal in the footer as well and this is usually the most logical place to look for it (unless it is front and center on the homepage). Also, many of these sites, like, allow you to list your information within their directories for free but there may be some paid options as well.


How to Find Personal Trainer Listing Directories

The aforementioned way to find these niche personal trainer directories is to simply type in “personal trainer [city]” into Google search and see which ones are the most popular in your area. You’ll want to get on those first.


You can also get some solid directory listings by dong a search for “personal trainer directory listings” on Google. Here are a few popular one’s to get you started: