Got what it takes to write for Fitness Mentors?

To all the aspiring Rhodes Scholars, Edgar Allan Poe’s, Virginia Woolf’s, and William Shakespeare’s out there who put pen to paper in the good name of fitness, this blog is for you. But heed thy authorship and ye time, we won’t take just anyone.

Bottom line, you can’t be just any old crappy, I’ll-submit-for-the-sake-of-submitting, I’m-just-going-to-repurpose-what-I-wrote-before kind of author. If you are going to submit a guest post to this site, you better bring you’re A-game, and you’re A-game need-not suck.

We just opened up this site to accept guest submissions and are seeking health and fitness articles related to what our audience is seeking: actionable advice, stories and how-to’s for fitness professionals and those that aspire to become fitness professionals.

If you are a health and fitness professional, we especially want you to be involved and share your expertise with others.

Who we are

Fitness Mentors was created by a NASM-certified (too many certs to mention here) collegiate professor, Eddie Lester, who taught personal training certification material for a prestigious California university in addition to being a successful personal trainer himself. Because Eddie spent so much time creating, developing and instructing this educational material, he eventually took it to the masses and created this site.

If you are familiar with the educational materials on Fitness Mentors, you’ll notice that they are the best of their kind on the web. In fact, other sites copy our material and pawn it off as their own and make half-assed attempts to create something similar, when in fact, it is not. The point of the story you ask? We are committed to creating the best educational material on the web and we are open to other writers who seek to do the same.

Who visits our site?

If you are going to invest your time writing for us you’ll want to know who you are writing for. If it is not obvious, the site attracts personal trainers as well as those who want to be. That said, most of our readers and visitors are 18-35 years old, male and female, and are interested in progressing their personal training careers either through furthering their education (via certifications) or reading about personal training marketing ideas, ways to generate more money, or ways to improve their relationships with clients.

When writing, keep this audience in mind. They enjoy engaging yet fun, light-hearted, yet backed by evidence or stories, content that provides clear direction and not some generic post on how to use Facebook to get clients.

What you get

We get 1,000s upon 1,000s of visits each month, giving your name and content valuable exposure as well as the opportunity to improve your writing portfolio by getting featured in a prestigious site. We also share all of our content on our social media networks, and do significant outreach on each of our posts to attract additional social sharing. Plus, most of our articles rank for the topics (keywords) they are focused on so make sure to do your keyword research before sending it over!

We allow as many links in your articles as are needed to tell your story and if they are contextually relevant, they are encouraged. If you are pushing links and we look at them and decide that our readers are unlikely to click them, there’s a good chance they will be removed or your article won’t be accepted. In other words, we are cool with you benefitting for your hard work from an SEO perspective but don’t xenical buy stretch it too much!

What kind of content we accept

Ok, keep in mind that our site and theme of our blogs is centered on this “Fitness Mentors’ thing. We want to educate our readers on all things personal training. Here are some topics that resonate with our readers (just some ideas):

  • How to market your personal trainer business
  • Sales processes, strategies, techniques or tools for personal trainers
  • How to market various types of training businesses (ex. one-on-one, group fitness, ecommerce, passive income, website sales, etc.)
  • Personal training business development resources
  • Certification-related articles (we prefer articles on NASM)
  • Health, fitness or nutrition topics trainers can use for clients


  1. Don’t bring that weak sauce. Take a look at our articles. They are long, well-referenced, well-written, and have actionable advice that really helps trainers accomplish something. Don’t bring any weak, poorly formatted, grammatically incorrect, poorly thought out content here. That weak sauce will get pushed aside faster than a red-headed step child at Walmart’s Christmas sale.
  2. Be original. Let’s face it, almost every topic out there has been covered. Surprise us with something that takes a new twist on the old or is better than what currently exists. Being original also means that your content is crafted specifically for Fitness Mentors and will not be published anywhere else.
  3. Be yourself. If you are funny, be funny. If you’re not, just deliver the info how you feel comfortable.
  4. Write as much is needed. We don’t have rules for content lengths. If you can create value in 400 words (unlikely) then do it. That said, most of our content is long-form and usually exceeds that 1,200 word mark. No fluff. Say what needs to be said in as many words as is required to say it.
  5. Submit your idea first. If you are unsure if your idea will get checked off, we encourage you to submit it over to us first. With this article idea, also include the following:
    1. A basic outline of your article (we want to see that you are thinking through the whole thing).
    2. The site you will be linking back to (we want to check for contextual relevancy).
    3. Some previous sites you’ve been featured on (if any).
  6. If approved… We don’t approve many articles around here mainly because lots of writers don’t pay attention to rule number one. If we approve your topic it doesn’t mean we’ll approve your article. That said, if we like the general gist of it we’ll make editorial recommendations that you can follow to help get it up to par.
  7. A word about images. We like images and graphics. They break up the text and most readers are visual anyway. Still, if you are going to include images in your work we’ll need to know that they are legal. Any photos that you include will need to show attribution.
  8. Proofread your work. Before you submit your article proofread the heck out of it. Then proofread it again. Then send it to someone else to proofread it.

Above all else (other than rule one), make sure you are providing actionable advice. Don’t just say you should, for example, do marketing to get clients. Explain how exactly your suggestions should be carried out, step-by-step, so the reader can go out and do them.