17 of the Best Fitness YouTubers To Inspire Your PT Business
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Have you ever wondered what attracts people to YouTube Fitness Channels? The most popular channels have one thing in common— they identify and build on what makes them unique.
Let’s take a look at 17 of the best fitness YouTubers and what you can learn from them to amp up your personal training business.
POPSUGAR Fitness
POPSUGAR Fitness has 5.82 million subscribers and a variety of workout videos for viewers to choose from, ranging from dance to boxing.
POPSUGAR’s diverse workouts meet viewers exactly where they are in their fitness journey. This is one of the most beneficial skills a personal trainer can have.
POPSUGAR also establishes itself as an expert by recruiting highly experienced and even celebrity fitness instructors. Letting your clients know why you’re qualified immediately sets you apart.
Joe Wicks – The Body Coach TV
Joe Wicks’ YouTube channel has 2.77 million subscribers and a Guinness World Record. Wicks broke the record for most viewers for a fitness workout YouTube live stream when over 900,000 people tuned in for “PE With Joe.”
So, what’s made the fitness enthusiast so popular? Like most personal trainers, Wicks has a genuine passion for improving people’s health. However, he proves his passion creatively.
He utilizes a lot of challenges to make his viewers compete with themselves to better their health, and specializes in workouts for kids to get them up and moving.
Cassey Ho – Blogilates
Cassey Ho is a certified Pilates and fitness instructor with 5.62 million YouTube subscribers. The Blogilates channel teaches pilates and other sculpting workouts.
Ho sets herself apart by emphasizing how valuable finding joy in fitness is. Many of her videos are wise words of encouragement backed by her experience.
ScottHermanFitness
ScottHermanFitness has 2.55 million YouTube subscribers and a focus on maximizing workouts and progress. Herman’s channel has follow-along workouts, fitness tips, and advice.
Herman was a fitness lover long before becoming an instructor. He benefits his followers by sharing what he’s learned along his journey. He touts his avoidance of drama and clickbait, offering videos that maximize his viewers’ workouts and helps them to succeed.
Adriene Mishler – Yoga with Adriene
Yoga with Adriene has an impressive 10.3 million subscribers. Mishler’s free yoga videos attract a diverse community of all fitness levels, ages, body types, and whatever else makes her viewers unique!
Whether the goal is to relax, sculpt, or energize, there is a yoga video for it. If there’s one thing you take from Milshner’s page, let it be this—Find a way to adapt your knowledge and expertise to meet the varying needs of your client(s).
Pamela Reif
Pamela Reif’s fitness channel has 7.88 million subscribers and varying levels of workout videos, including beginner, 30 minutes, 45 minutes slow, and 45 minutes hard.
Originally an influencer, Reif became a fitness role model by sharing her love for fitness on social media. Reif proves most people prefer a trainer that genuinely cares about their health.
Establish yourself as a trustworthy coach by expressing your passion and showing that you care about your clients.
Caleb Marshall – The Fitness Marshall
The Fitness Marshall is a dance exercise channel with 3.31 million followers. Notorious for choreographing routines to current hits, the channel has low impact, heart health, sweat session, and other workouts to choose from.
Marshall’s humorous personality combined with challenging but fun workouts is what entices viewers.
Before you take on the role of a personal trainer, remember one of the major reasons people quit exercising is because it’s not fun. Find a way to make your clients enjoy exercise and become a rarity.
Maddie Lymburner – MadFit
The MadFit channel posts a variety of real-time workouts. Formerly a competitive dancer—Lymburner crafts enjoyable dance and song workouts.
The channel also includes beginner, no-weight, dumbbell only, apartment-friendly, and muscle-specific workouts.
Lymburner’s methodical use of her skills has attracted 6.34 million subscribers in just three years.
XHIT Daily
XHIT Daily shares high-energy workouts, including weight loss, strengthening, yoga, pilates, and more. Some of their videos even include a healthy recipe to try out.
However, XHIT’s 3.27 million followers appreciate their informative training sessions most. When it comes to fitness, knowledge equals results.
Commit yourself to continual learning and share your expertise with clients to stand out.
Kayla Istines
During her 13+ years of personal training, Kayla Istines realized many fitness programs lack a clear explanation of how to transform your body. Therefore, she aims to do just that.
Her fitness channel is primarily for women interested in gaining confidence. The channel includes high-intensity, low-impact, strength-building, and even post-pregnancy workouts.
Istines takes the time to learn exactly what her 398,000 followers need for success and hits on those pain points of her viewers.