How to Become a Personal Trainer in 4 Simple Steps

How to Become a Personal Trainer

You’re halfway there. But, as with most things in life, wanting is only the first step of the journey.

In order to become a trainer is an exciting career path, but knowing how to become a personal trainer and nutritionist requires more than just passion; it takes planning, preparation, and commitment. You need to have the right game plan in place and follow it up with consistent action, just like your workouts. As you’ll see in this guide, there are four simple steps you’ll need to take to become a personal trainer. And we’ll be covering the best ways to tackle each one.

How to Become a Personal Trainer
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How to Become a Personal Trainer

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Why This Guide Exists

You want to become a personal trainer and you’re probably wondering: where do I even start? After training clients for over two decades across Los Angeles and beyond, and teaching thousands of aspiring trainers through Fitness Mentors, I’ve learned exactly what separates trainers who launch thriving careers from those who stall before they begin.

The answer isn’t passion, everyone has that. It’s having the right roadmap and following it with the same consistency you’d demand from your clients.

This guide walks you through the four steps I’ve refined over 20 years to take you from ‘I want to be a trainer’ to certified, employed, and building the career you’ve imagined.

Why Personal Training Is Worth It

The fitness industry is projected to reach $434 billion globally by 2028. More people are prioritizing health, and they need qualified guides to help them get there. That demand creates real opportunity for trainers who invest in proper education and credentials.

Beyond economics, personal training offers something most careers can’t: the chance to directly change how someone feels in their own body. That’s not a small thing. It’s the reason so many trainers myself included have stayed in this industry for decades.

What personal training can offer you:

  •       Flexible work environments — gyms, home visits, online, corporate wellness, and more
  •       Scalable income — from $30K starting out to $75K+ with specializations and your own client base
  •       Career longevity — with continuing education, you stay current and competitive

Genuine impact your expertise directly improves the health and confidence of real peopl

Step 1: Get Your Prerequisites Completed First

Before you enroll in any certification program, you’ll need to check off three basics. Most certification bodies require these before you sit for your final exam.

18-Year-Old
18 Years
or Older
GED-Diploma
HIGHSCHOOL GED
or Diploma
CPR-Certified
CPR/AED
Certification

Most personal training certification bodies require these items before you sit down for the final exam. Additionally, many companies are requiring the Automated External Defibrillator (AED) Certification along with the Emergency Cardiac Care (CPR), but these certifications can usually be packaged together by the same provider.

The American Red Cross is a popular choice for the CPR/AED certification, and you can check out their website to find classes near you.

Step 2: Research the Best Certified Personal Trainer Course For You

Fitness Mentors Vs. Other Certifications

Fitness Mentors
NASM
ACE
ISSA
NCCA accreditation option
Best industry value CPT
Highest pass rate
20 CEU requirement
Lifetime expert guidance included
Business coaching included
After-hours and weekend support
Virtual coaching education included

Easy-to-follow curriculum

100% Online Coursework

100% Online Certification Exam

Options Include Two CPT Certifications

Eddie

Instructor

Eddie Lester

CEO of fitnessmentors.com – Teaching 30,000+ students how to become CPT’s


Eddie Lester is the founder and CEO of Fitness Mentors. With more that 17 years experience in the health, fitness and athletics field, he has helped tens of thousands of personal trainers transform their careers and reach their business goals. With a background in Kinesiology and Exercise Physiology Eddie has assisted in research that is spearheading the exercise science field.

His in-depth knowledge of the Health, Wellness and Fitness industry has earned him a place as a regular contributor on high profile sites such as the Personal Trainer Development Center, (Dan to list top sites) online where he writes about nutrition and personal training.

His contributions to help personal trainers include a weekly blog, podcast, youtube channel and multiple books including: Business and Sales: the Guide to Success as a Personal Trainer.

Eddie’s Philosophy often times includes focusing on the bigger picture in which daily positive contributions lead to a major impact on himself, his family, his community and the world.

Eddie is commonly found at the beaches of Southern California with his wife Courtney and five kids.

Before you spend countless hours applying for jobs you may not enjoy, you should take the time to figure out what you really want and think about what gets you excited first.

You’ll save time by only applying to positions that check these boxes. Or, you may decide you don’t want to work for anybody and take a more independent route.

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So consider these questions:

  • Do you prefer to work primarily in-person or online?
  • Do you prefer large group training classes or one-on-one sessions?
  • Would you prefer to work for yourself or somebody else?
  • If you prefer to be employed, would you prefer to work in a big box gym, boutique gym, or some other setting?

If you’re looking to gain experience, it can also help to approach the staff where you currently work out to see if there are any openings.

Step 3: Choose a Course & Prepare

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This course includes:

$729

Extra 25% OFF

With “Mar25” at checkout!

Other Fitness Mentors Bundles

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Pro Bundle – $999

Includes THREE Certifications and 1-Year Mentorship!
Fitness Mentors CPT Certification, Certified Nutrition Specialist Certification, and Online Personal Trainer Certification

Extra 25% OFF

With “Mar25” at checkout!

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Ultimate Bundle – $1599

Includes SIX Certifications and 1-Year Mentorship!
Fitness Mentors CPT Certification, Certified Nutrition Specialist Certification, Virtual Group Fitness Instructor Certification, Virtual Health Coach Certification, Pain Management, and Online Personal Trainer Certification

Extra 25% OFF

With “Mar25” at checkout!

Step 4: Specialize

Specializing for personal trainers is relevant on so many levels. Continuing education provides personal trainers a method in which to enhance their knowledge, improve their businesses, learn more about health, fitness and safety, and ultimately to enhance the lives of the clients that they serve. Our Continuing Education Courses provide our students the best opportunity to expand their mindset and become better Personal Trainers. Remember, a personal trainer salary often increases significantly when you offer niche services.

Check out the FM specialist certifications we offer below: 

General FAQs on How to Become a Personal Trainer

Read More About Becoming A Personal Trainer

Free Study Guide Page

The Fitness Mentors

NASM Study Guide 2026

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Completely FREE for a limited time.

What is included?

Welcome to the Fitness Mentors Free NASM Study Guide page for the Certified Personal Trainer Test. Our goal is to assist you in passing your CPT. Below is our best premium resource to help you study, and if you need further assistance please don’t hesitate to contact us. Happy Studying!

The NASM Study Guide

Fitness Mentors Study Guide for the NASM CPT Test (Updated for the 7th Edition Textbook) highlights information that is crucial to passing the NASM-CPT Exam.  For those who prefer printed resources, the NASM CPT study guide book is a great companion

NASM Audio Lectures

Available for the 4th, 5th and 6th Editions of the NASM Textbook

Every person retains information in different ways and we want to help those who prefer to listen and learn.

NASM Practice Tests

Over 600 practice test questions updated for the newest 2023 version of the NASM CPT Test

Power Point Presentations​

Slide by slide presentations to highlight the most important information from the chapter

Assignment Explanation

Not sure if you answered the questions correctly? Jump down to the explanation to be sure you got the assignment answer correct and pin point the exact topics that make it on the test. 

Final Exam Preparation

The ultimate review tool that pinpoints all topics that make it onto the NASM CPT Exam.  

What will you cover?

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This complete NASM study guide course covers the most important topics to pass the exam as well as the most important information to succeed as a personal trainer from the following textbook: National Academy of Sports Medicine’s Essentials of Personal Fitness Training 7th Edition

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I used FM resources to prepare for the NASM exam back in 2017, the audio lectures were extremely helpful; I...

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I took my NASM exam last week and passed on the first try! I came from a completely different industry,...

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I chose the self study program from NASM and failed all 3 times. The testing sites were less than optimal...

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Don't Take Our Word For It

Our students have a 99% pass rate when using our study materials

"I just passed the NASM CPT. Fitness Mentors audio lectures and Study Guide were very pertinent to my success. It was like being in a classroom and totally enhanced and improved the learning experience! "
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FAQ's

Hundreds of NASM Students just like you have paid it forward by utilizing our affiliate link to purchase their NASM Exam and Study Course. If you do the same we can keep it free for the students that follow you. Purchase by clicking here. 

We guarantee you will pass your NASM CPT Exam on the first attempt or we will reimburse your monthly subscription. We’ve had over 5000 test takers and have had only 42 failed attempts. That’s above a 99% Pass Rate!

Testing Anxiety is very common and can definitely be tough, but if you go in knowing you studied the right information and are confident in what you studied, it can really lessen the impact.

 

Lead by the most successful NASM Professor with over 7 years teaching in the college system, this guide was created by analyzing the study input in comparison to the testing success, of over 3000 NASM CPT Test-takers. Critique is then given by each student to create an ever adapting product that nearly guarantees your success.

Yes. The Study Guide has been updated to reflect the changes of the new textbook and exam. The current version of the textbook is NASM EPFT 7th Edition. 

"I just passed my NASM CPT exam and owe it all to Fitness Mentors. With so much information to cover and study, overwhelmed would be a major understatement to what I was experiencing at the beginning of my journey. Thanks to the audio lectures, practice quizzes and tests, I was able to focus on the most relevant information. I am beyond thankful to Eddie and the Fitness Mentors team in providing this service to aspiring fitness professional. I cannot recommend enough!"
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5 Inspiring Famous Fitness Trainers You Should Follow

5-Inspiring-Famous-Fitness-Trainers-You-Should-Follow

5 Inspiring Famous Fitness Trainers You Should Follow

5 Inspiring Famous Fitness Trainers You Should Follow

Personal training is a career built around collaboration, consistently learning, and passing on your expertise to your clients.

Today, there are countless professionals you can get inspiration from. By taking a look at how other trainers are improving their craft and building their business, you can arm yourself with helpful tools to mold your clients and business to the best of your ability.

Below, we’ll lead you to a few of our favorites! We’ll explain who they are and what makes them great fitness role models to follow. Let’s get started.

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Tracy Anderson

Tracy Anderson is one of the better-known fitness personalities to the stars. She has appeared on a variety of TV shows, such as Good Morning America, The Dr. Oz Show, The Today Show, and Access Hollywood. She has also been featured in many well-known health magazines such as Women’s Health. Her famous clients include Madonna, Victoria Beckham, Jennifer Lopez, Kate Hudson, and Gwyneth Paltrow, all of whom credit her with helping them reach their goals.

What makes Tracy inspiring? First and foremost, she approaches fitness from a holistic perspective. Her training programs don’t just focus on the physical, but also take into account factors like nutrition and mindset. She uses her knowledge and experience to help her clients push themselves in all areas of their lives.

Tracy also takes a unique, non-verbal approach to her training to allow her clients to “fill in the gaps” – meaning, it’s up to them to determine if they feel how they should. In her Spring 2022 issue of Tracy Anderson Magazine, she is quoted explaining, “our bodies are designed to function optimally without external interference. There’s no manual you need to read to know how your body works.”

If you’re looking for motivational tips, innovative workout ideas, or just want to learn from one of the best in the business, Tracy Anderson is one to be aware of.

Follow Tracy on:

Anna Kaiser

Anna Kaiser is a famous fitness trainer, celebrity Pilates instructor, and the founder of Anna Kaiser Studios and AKT InMotion. She has been featured in Vogue, Harper’s Bazaar, Elle, and Cosmopolitan, as well as co-hosted the television show My Diet Is Better Than Yours on ABC. Her client roster includes Karlie Kloss, Shakira, Sarah Jessica Parker, Sofia Vergara, and Kelly Ripa.

What makes Anna a fitness expert worth following? She, too, values a holistic approach to fitness. She offers dance, yoga, and Pilates-based workouts that focus on the whole body, and she doesn’t rely solely on traditional training techniques – her high-energy classes often involve using props like weighted balls, jump ropes, and beach balls to keep you moving and engaged.

Anna is also famous for her positive attitude towards fitness and life. She believes that getting in shape should be fun and accessible, not something that feels like a chore or another hurdle to overcome.

Whether you’re looking for a change of pace in your own workouts or inspiration for a client’s workout, Anna Kaiser is someone to follow.

Follow Anna on:

Brett Hoebel

If you’re looking for a trainer with serious experience, look no further than Brett Hoebel. Brett has been a long-time health coach and nutritionist and has been featured as a celebrity fitness trainer on NBC’s The Biggest Loser. In addition to personal training, he is certified in Nutrition & Lifestyle Coaching, Holistic Exercise Kinesiology, Metabolic Typing, and more.

What makes Brett such a great resource? First of all, his wealth of experience means he’s seen it all when it comes to fitness goals and concerns. He’s helped people of all shapes, sizes, and fitness levels reach their individual goals. He’s passionate about consistently improving his craft and helping his clients to the best of his ability.

Brett is also known for his high-energy workouts and his optimistic, supportive perspective. He believes that anyone can reach their fitness goals, as long as they’re willing to put in the time and effort.

If you’re looking for a trainer who will push you and your clients to be your best, but also offer positive encouragement along the way, Brett is a good one to follow!

Follow Brett on:

Jen Widerstrom

Jen Widerstrom has been featured in Shape Magazine, Self Magazine, Women’s Health, and more. She’s a celebrity trainer and health coach who is certified in nutrition, exercise science, yoga, and more. She has also worked on The Biggest Loser as both a participant and host.

What makes Jen an inspirational resource? She truly believes, and embodies, the notion that anyone can take steps toward a healthier version of themselves. She’s known for her positive and encouraging attitude, and encouraging people to look at fitness as a journey, not an end goal.

Jen’s variety of experience and expertise makes her a great figure to learn from both for building your business and improving your craft. 

Follow Jen on:

Kayla Itsines

Kayla Itsines is an Australian fitness trainer and entrepreneur. She is the creator of the Bikini Body Guides (BBG), a series of workout programs that have become increasingly popular. In addition to her workout guides, she has also released cookbooks, apps, and more.

What makes Kayla a great resource? First, her workout design has helped millions achieve their fitness goals. Second, she’s transparent about her own fitness journey – pulling back the curtain on her successes and struggles. This has inspired countless others to start living healthfully, and shows her audience that she’s no different from them; she’s simply on her own journey.

Kayla also influences others with her welcoming and supportive attitude. She believes that fitness should be accessible to everyone, regardless of their starting point. Her goal is to help people feel strong, confident, and happy in their own skin.

Follow Kayla on:

The True Takeaway? Always Work To Expand Your Knowledge

As a personal trainer, it’s important to always be learning and expanding your knowledge. This means not only following other professionals for education and inspiration, but also taking advantage of all the post-certification courses and resources that are available to you. This helps ensure you not only stay up-to-date on the latest trends and developments, but that you’re helping your clients to the best of your ability.

Ready for a full client roster? Check out our course, Business and Sales: The Guide to Success as a Personal Trainer.

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Move-To-Earn: 8 Games That Pay You Crypto For Working Out

Move-To-Earn-8-Games-That-Pay-You-Crypto-For-Working-Out

Move-To-Earn: 8 Games That Pay You Crypto For Working Out

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Move-to-earn games (aka move-to-earn crypto or move-to-earn NFTs) are the up-and-coming way to reward players with cryptocurrency just for working out. These games use technology to track players’ movements, so you can literally earn just by going about your normal fitness routine.

Here, we’re going to go over what exactly move-to-earn games and eight of the very best move-to-earn games that pay you crypto for working out! 

We’ll dive right into the games, but if cryptocurrencies, NFTs or Blockchain games are new to you, scroll to the bottom to learn more about them.

Top Move-to-earn games

  1. MetaGym (MGCN)
  2. STEPN (GMT)
  3. Genopets (GENE)
  4. Dotmoovs (MOOV)
  5. Sweatcoin (SWEAT)
  6. Step (FITFI)
  7. OliveX (DOSE)
  8. Calo (CALO)

 

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Table of Contents

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What Is Move-To-Earn?

Move-to-earn, or M2E, is a new way of using technology to reward people for getting up and moving their bodies. Move-to-earn games are a great way to earn cryptocurrency – a form of decentralized digital currency that has been growing in popularity in recent years. These games not only allow you to stay fit but also offer a chance to learn and earn crypto, making them a practical gateway for anyone new to this exciting digital space

Some of the move-to-earn games require you to make an NFT purchase beforehand. If you need a briefing on cryptocurrencies or NFTs, scroll down.

M2E Crypto Games And Their Currencies

Each game will work a little bit differently, but most games involve earning move-to-earn cryptocurrency by completing in-game tasks like finishing a workout, walking or winning a race.  Here are our top eight games for you to earn with!

1. MetaGym ($MGCN)

MetaGym is the first exercise to earn gym in the Metaverse! It comes complete with a corresponding mobile application, smart watch application and its own polygon-based cryptocurrency ($MGCN). It also includes Fit-fi, Sleep-fi, and Game-fi features.

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In MetaGym, users are equipped with NFT Metaverse avatars known as MetaGym Buddies, can perform cardio, log health behaviors, and complete fitness challenges to earn MetaGym Coin ($MGCN). The cryptocurrency can be used to level up and mint new NFT clothing, power-ups, and upgrades.

MetaGym allows you to earn cryptocurrency based on the completion of different tasks. These can include cardiorespiratory training, strength and resistance training, and even getting adequate sleep. You can earn up to 100 $MGCN per day by completing all of your modalities. You can even lease your avatar to earn from others’ exercise efforts or sell characters directly in the app.

With the common goal of helping the world become a healthier place, MetaGym has created a lucrative move-to-earn NFT opportunity that leverages exercise, health, and community involvement to foster the growth and success of each individual’s fitness journey.

2. STEPN (GMT)

STEPN is a Web 3 Lifestyle app and move-to-earn NFT game that rewards you for completing workouts. You can earn GMT tokens by walking, running, cycling, and more. The more you move, the more GMT you can earn.

You can use your GMT tokens to buy in-game items, such as new avatars and upgrades. Or, you can even trade your GMT tokens on exchanges or use them to invest in other cryptocurrencies.

With its easy-to-use interface and great rewards, STEPN is a great move-to-earn game for those looking to get started with cryptocurrency.

3. Dotmoovs (MOOV)

Dotmoovs is a move-to-earn NFT game that allows you to earn MOOV tokens by completing workouts. With its Augmented Reality (AR) feature, you can even complete workouts in real-world locations and get rewarded for it.

Dotmoovs uses “moov points” to track your progress and rewards. Currently, you can participate in freestyle football and dance, with more to come. You can use the points you earn to purchase in-game items, like avatars or upgrades. You can also use them to enter competitions and leaderboards to win prizes.

With this AI-driven app, you’re refereed by AI as well, so everything is monitored and fraud detection algorithms are implemented.

This is another great move-to-earn game for those who want to get fit and have fun while doing it.

4. Sweatcoin (SWEAT)

Sweatcoin is a move-to-earn game that rewards you for walking and running. For every 1,000 steps you take, you earn SWEAT. You can then use your SWEAT to buy things in the Sweatcoin marketplace, such as electronics, fitness gear, and gift cards. 

In Q1 of 2022 alone, Sweatcoin participants exchanged 70 million dollars worth of goods and services in the marketplace in exchange for their movement.

You can also use your SWEAT to invest in cryptocurrency or other assets. For example, you can use your SWEAT to purchase tokens from the popular blockchain-based company, Ripple.

With its easy-to-use app and community focus, Sweatcoin is a great move-to-earn game for anyone looking to stay healthy and get rewarded for it.

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5. Genopets (GENE)

Boasted as the world’s first move-to-earn NFT game,  Genopets is a pet-raising game that allows you to earn GENE tokens by using movement to care for your “spirit animal” that evolves through your daily engagement. The better you take care of your pet, the more GENE you can earn.

By traveling through the Genoverse, you’re challenged to upgrade your Genopet NFT by transforming your movement into GENE. You can sell your GENE to other players or trade your NFTs in the marketplace. You can also use your move-to-earn cryptocurrency to enter competitions and participate in leaderboards.

With its community focus, Genopets is a great move-to-earn game for anyone looking to socialize and get rewarded for physical movement.

6. Step (FITFI)

Step App is another move-to-earn fitness app where you compete in the Metaverse through augmented reality and turn your fitness goals into income with friendly competition.

You’ll start by selecting a SNEAKs NFT and using it as your workout gear to move and earn cryptocurrency. You can also make non-Sneak purchases like skins. You can run against your friends or strangers and compete for a cryptocurrency pool.

Running while staking your SNEAKs earns KCALs, which is the in-game cryptocurrency.

Step App is a great way to move-to-earn because you’re not only getting paid to work out, but you’re also having fun and competing with others.

7. OliveX (DOSE)

OliveX is a move-to-earn app where you earn DOSE for walking every day. Your movement is tracked by the app and converted into tokens called DOSE. You can then cash in your DOSE for rewards like gift cards, products, or a donation to charity.

You can also participate in challenges and leaderboards to win prizes. OliveX is a great move-to-earn game for anyone looking to get healthy and get rewarded for it.

Simply use the app to move your way up levels, which gives you access to new games and challenges. You can also use your DOSE to buy in-game items, like new clothes for your avatar or upgrades.

8. Calo (CALO)

Calo is a move-to-earn app that rewards you for working out. Equip yourself in an NFT sneaker, and start moving. Participate in weekly and monthly challenges, or work out on your own in Single Mode.

For every minute you work out, you earn CALO. You can then use your CALO to purchase things in the Calo marketplace, such as fitness gear, workout programs, and nutrition plans.

You can also use your CALO to invest in other cryptocurrencies like Bitcoin or Ethereum. With its easy-to-use interface and community focus, Calo is a great move-to-earn game for anyone looking to make fitness fun and rewarding.

So Why The M2E Hype?

Here are just a few of the reasons why move-to-earn games are becoming so popular:

  • They’re a great way to get paid for doing something you’re already doing – working out.
  • They offer a fun way to earn cryptocurrency, which is growing in popularity these days.
  • They’re a great way to get a little extra motivation for working out, as you can earn more by moving more.
  • They offer an easy way to get started with cryptocurrency, without having to invest any money.
  • They can be a fun and social way to work out, as many move-to-earn games have leaderboards and other ways to compare your progress with others.
  • Move-to-earn games also play off the interest, and success, of play-to-earn games. Check out this resource on how they work to do a deep dive.

All of these factors are coming together to create a perfect storm of hype around move-to-earn games. So if you’re looking to get involved with move-to-earn to earn some extra money or build your crypto portfolio, now is definitely the time.

Some Common M2E Vocabulary

What Is Cryptocurrency?

Cryptocurrency is a digital currency that uses cryptography to secure transactions, control the creation of new units, and verify transfers. Some examples of popular cryptocurrencies are Bitcoin, Ethereum, and Litecoin.

Cryptocurrency is decentralized, which means it isn’t subject to government or financial institution control.  These digital funds are often traded on decentralized exchanges and can also be used to purchase goods or services.

What Is An NFT?

An NFT, or non-fungible token, is a type of cryptocurrency that represents something unique. They are often used to represent things like rare game items, collectibles, and other valuable digital assets.

Unlike traditional cryptocurrencies like Bitcoin and Ethereum, which can be interchanged, NFTs are non-interchangeable and each one is the only one of its kind. This means that they can’t be traded for other cryptocurrencies or goods, but can only be used to purchase a particular item or service.

One example of an NFT in the wild is CryptoKitties, which allows people to purchase, trade, and breed virtual cats. These virtual cats are each unique and can’t be interchanged, making them a perfect example of an NFT.

Many of the move-to-earn games utilize cryptocurrencies and NFTs, combined with blockchain technology.

What Are Blockchain Games?

A blockchain game is a video game that uses blockchain technology to store game data on a decentralized ledger. This means that the game data is not stored on a single server, but on many different servers around the world.

Because blockchain games are decentralized, they offer several advantages over traditional video games. For one, they are much more secure – since there is no central server, it is incredibly difficult for hackers to tamper with the game data.

Another advantage of blockchain games is that they can offer players true ownership of in-game items. In traditional video games, the game developers own all of the items that players acquire in games. However, with blockchain games, players can truly own and trade their items – a huge benefit for gamers!

Lastly, blockchain games tend to be more fair and transparent than traditional video games. Because the game data is stored on a decentralized ledger, it is impossible for game developers to manipulate the data. This means that players can be sure that they are getting a fair game, especially when it comes to earning cryptocurrencies through their movements.

Get Started With M2E Games Today

Now that you know a few move-to-earn games, you might be wondering how to get started. Here are a few tips:

  • Choose a game that fits your interests. If you’re looking to get healthy, then MetaGym, Sweatcoin, or OliveX might be a good choice. If you’re looking for friendly competition, then Step or Calo could be a better fit.
  • Make sure to pay attention to the details of the game. This includes how you earn and spend cryptocurrency, what content is available in-game, and whether there are any community features like leaderboards or chatrooms.
  • Download the app. Once you’ve chosen a move-to-earn game, download the app and create an account. You might need to link a fitness tracker or other device to start tracking your activity.
  • Start playing and moving! The more you move, the more cryptocurrency you’ll earn. Use your cryptocurrency to buy in-game items, enter competitions, or cash out for real-world rewards.

Whether you’re looking for a way to socialize, get healthy, or make some extra money, there are plenty of move-to-earn games out there to suit your needs. So why not be a pioneer of this exploding fitness trend by trying one today to start earning crypto for working out?

Personal Training Marketing Ideas that will get You More Clients

19 PERSONAL TRAINING MARKETING IDEAS THAT WILL GET YOU MORE CLIENTS

Why Most Personal Trainers Struggle to Get Clients

You can be an amazing trainer.
You can know everything about fat loss, muscle gain, and meal plans.

But if no one knows you exist… you don’t get clients.

And that’s the hard truth.

Being certified is not enough

Getting certified feels like the finish line.
You study hard. You pass the exam. You feel ready.

But here’s the problem.

A certification teaches you how to train people.
It does not teach you how to find people.

And without clients, even the best trainer struggles to survive.

Most CPT programs don’t teach marketing

Most personal training programs focus on:

  • Anatomy

  • Exercise science

  • Programming

  • Safety

All important.

But almost none of them teach:

  • How to get your first 5 clients

  • How to build trust online

  • How to use referrals

  • How to market yourself locally

So new trainers leave certified… but confused.

They sit in a gym waiting for leads.
Or they post randomly on Instagram and hope someone messages them.

Hope is not a strategy.

Great trainers fail because no one knows they exist

There are thousands of skilled trainers right now who:

  • Care deeply about their clients

  • Get real results

  • Work hard every day

But they struggle because they are invisible.

Meanwhile, average trainers who know basic marketing often win more clients.

Not because they are better.

But because they are seen.

If people don’t see you, they can’t hire you.

What this guide will help you do

This guide is here to change that.

You’ll learn:

  • Simple marketing ideas that actually bring clients

  • Free strategies you can start this week

  • Online and offline methods that still work

  • Smart ways to grow without spending tons of money

No fancy tricks.
No complicated business talk.

Just real strategies that personal trainers are using right now to grow.

If you’re ready to stop waiting and start getting clients,
this is where it begins.

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If You Need Clients Fast, Start Here

If you don’t want theory…
If you don’t want long plans…
If you just want clients now…

Start with these four.

They are simple.
They work.
And you can begin this week.

#1 Referral System

This is the fastest way to get warm clients.

Why?

Because people trust their friends more than ads.

Instead of hoping clients refer you, create a simple system.

Here’s what to do:

  • Tell every happy client: “If you bring a friend, you both get a free session.”

  • Give them a small reward (discount, bonus workout, free meal plan).

  • Remind them once a month.

  • Make it easy send them a simple message they can copy and share.

Warm leads convert much faster than cold ones.

One good client can bring you three more.

#2 Free Session Strategy

Free does not mean desperate.
Free means smart.

People are scared to commit.
A free session removes fear.

How to do it right:

  • Offer a “Free 30-Minute Strategy Workout”

  • Focus on giving value, not selling

  • At the end, show them what their 4-week plan would look like

  • Ask: “Would you like help reaching this goal?”

Keep it simple.

When they feel your coaching style and energy, many will say yes.

#3 Social Media Short Videos

You don’t need fancy edits.
You don’t need 10,000 followers.

You need trust.

Short videos build trust fast.

Post 3–4 times a week:

  • Quick fat-loss tips

  • Common workout mistakes

  • Client wins (with permission)

  • Simple home workouts

Keep videos under 60 seconds.

Talk like you’re helping a friend.

People hire trainers they feel connected to.

#4 Group Challenge Idea

This works great for quick client growth.

Instead of selling training, sell a challenge.

Example:

  • 21-Day Fat Loss Challenge

  • 30-Day Strength Builder

  • 14-Day Summer Shred

How to launch it:

  • Low entry price

  • Create a WhatsApp or Facebook group

  • Post daily tips and workouts

  • Celebrate progress publicly

At the end, offer your full coaching program.

Many challenge members will upgrade.

Simple Action Plan (Do This This Week)

  • Set up your referral reward

  • Post 3 short videos

  • Announce a free session offer

  • Plan a 21-day challenge launch

Don’t try everything at once.

Pick one.
Start today.

Clients come when you take action not when you wait

Free Personal Training Marketing Ideas That Work

You don’t need a big budget to grow.
You need smart moves.

These ideas cost little to nothing.
But if you do them right, they can bring real clients.

Let’s break them down.

Referral Marketing System That Brings Warm Leads

Referrals are powerful because trust is already there.

When a friend recommends you, the hard part is done.

How to set it up:

  • Tell every client about your referral reward.

  • Offer something simple (1 free session or small discount).

  • Send a reminder text once a month.

  • Thank clients publicly (with permission).

Keep it clear and easy.

One happy client can turn into three new ones.

Bring-a-Friend Session Strategy

This works great inside gyms or studios.

Instead of asking for referrals, create an event.

What to do:

  • Pick one day each month.

  • Let clients bring one friend for free.

  • Run a fun, high-energy group workout.

  • Talk to the guests after the session.

  • Offer them a beginner package.

No pressure. Just value.

People feel safer when they come with someone they know.

Host a 30-Day Fitness Challenge

Challenges create excitement.

They give people a short goal and clear finish line.

How to run it:

  • Pick one result (fat loss, strength, steps, etc.).

  • Set simple daily tasks.

  • Use a group chat for support.

  • Post daily motivation and tips.

  • Offer a prize at the end.

At the end of 30 days, invite them into your coaching program.

Many will want to continue.

Offer Free Live Zoom Workouts

Online exposure is powerful.

Free live workouts show your energy and style.

Simple steps:

  • Pick one day per week.

  • Promote it on social media.

  • Keep it 30–40 minutes.

  • Collect emails when they sign up.

  • Follow up after the session.

Even if only 5 people show up, that’s 5 warm leads.

Partner with Local Businesses

Local partnerships can bring steady referrals.

Look for businesses that serve your ideal clients.

Examples:

  • Smoothie shops

  • Chiropractors

  • Physical therapists

  • Health food stores

What to do:

  • Visit in person.

  • Offer a free workshop for their clients.

  • Create a small referral deal.

  • Share each other on social media.

When two local businesses support each other, both grow.

Online Marketing Strategies for Personal Trainers

If you want steady clients, you need an online presence.

Most people search online before hiring a trainer.
If you’re not visible there, you’re missing easy opportunities.

Here’s how to do it the smart way.

Social Media Content That Builds Trust

You don’t need to go viral.
You need to build trust.

People hire trainers they feel connected to.

Focus on simple, helpful content.

Instagram Reels

Short videos work best.

Keep them under 60 seconds.

Post things like:

  • 3 fat loss tips

  • 1 common squat mistake

  • A quick home workout

  • A healthy meal idea

Talk clearly. Keep it simple. Post 3–4 times per week.

Consistency matters more than perfection.

TikTok Quick Tips

TikTok is great for fast advice.

You can post:

  • “Stop doing this if you want abs”

  • “Beginner leg workout at home”

  • “Why your diet is not working”

Keep it real. No fancy editing needed.

Just give one helpful tip per video.

Before/After Stories

Results build trust fast.

Share:

  • Client transformations (with permission)

  • Progress photos

  • Strength improvements

  • Real stories about their journey

Explain what they did and how you helped.

People want proof that your system works.

Email Marketing to Stay Top of Mind

Social media is good.

But email is stronger long term.

Why?

Because you own your email list.
No algorithm can hide your message.

Simple steps:

  • Offer a free workout guide to collect emails.

  • Send one email per week.

  • Share tips, client wins, and small lessons.

  • Add a clear call to action.

Even if someone is not ready now, they may join later.

Email keeps you in their mind.

Local SEO & Google Business Profile

When someone searches:

“personal trainer near me”

You want to show up.

Start by setting up your Google Business Profile.

Make sure you:

  • Add clear photos

  • Write a simple description

  • Choose the right category

  • Ask happy clients for reviews

  • Post updates weekly

Reviews are powerful.

More positive reviews = more trust.

Get Listed in Personal Trainer Directories

Directories help people find trainers fast.

Many people search inside these platforms.

What to do:

  • Create a complete profile.

  • Add strong photos.

  • Write clear services.

  • Include your specialties.

  • Keep contact info updated.

Make your profile stand out by being specific.

Instead of saying “weight loss,” say “help busy moms lose 15–20 pounds safely.”

Clear beats generic.

Write for Fitness Blogs (Authority Strategy)

If you want to look like an expert, write like one.

Guest posts build authority.

You can:

  • Write fat loss tips

  • Explain beginner workout mistakes

  • Share healthy meal ideas

When your name appears on trusted blogs, people take you more seriously.

It also helps your website rank better.

One strong article can bring traffic for months.

Offline Marketing That Still Works in 2026

Online is powerful.

But offline still works especially for personal trainers.

Why?

Because fitness is personal.
People like to meet you face-to-face before they trust you.

Here are simple offline strategies that still bring clients.

Local Events & Health Fairs

Health fairs are full of people already thinking about fitness.

That’s a warm crowd.

What to do:

  • Set up a small booth.

  • Offer free body fat checks or posture tests.

  • Run a quick fitness challenge at your table.

  • Collect emails with a free workout guide.

  • Hand out a limited-time offer card.

Smile. Be friendly. Start conversations.

One good event can bring 5–10 strong leads.

Chamber of Commerce Strategy

Your local Chamber of Commerce connects business owners.

Business owners often:

  • Want to get in shape

  • Need stress relief

  • Have money to invest in health

Simple plan:

  • Join your local chamber.

  • Attend networking meetings.

  • Introduce yourself clearly.

  • Offer a free workshop for members.

  • Follow up with contacts after events.

When people meet you in person, trust builds faster.

Corporate Wellness Packages

Companies care about employee health.

Healthy staff = fewer sick days.

You can offer simple corporate packages like:

  • Weekly group workouts

  • Lunch-and-learn fitness talks

  • 6-week office fitness challenges

  • Online coaching for employees

Start small:

  • Reach out to local businesses.

  • Speak to HR or office managers.

  • Offer a free trial session.

One company contract can mean multiple steady clients.

Distributing Smart Flyers

Flyers still work — if done right.

Don’t just hand out random papers.

Be smart about it.

Tips:

  • Keep the design clean and simple.

  • Add one clear offer (like a free session).

  • Include a QR code using free tools like The QR Code Generator (TQRCG).

  • Place them in high-traffic areas:

    • Coffee shops

    • Apartment buildings

    • Community boards

    • Local stores

Clear message. Clear benefit. Clear next step.

Charity Event Exposure

Charity events are powerful for visibility.

You show that you care about the community.

And people remember that.

You can:

  • Host a charity workout class.

  • Sponsor a local 5K run.

  • Offer warm-up sessions before races.

  • Donate a free training package for auction.

This builds goodwill and trust.

When people see you helping others, they feel more comfortable hiring you.

Offline marketing works best when you show up consistently.

Be visible.
Be helpful.
Be real.

People hire trainers they’ve met not just ones they’ve scrolled past.

 

Marketing Strategies That Increase Revenue Per Client

Getting clients is step one.

Making more from each client is step two.

If you only focus on getting new people, you will always feel stressed.
But when you increase the value of each client, your income grows faster — without chasing new leads every week.

Here’s how to do it smartly.

Package Pricing Offers

Selling single sessions keeps you stuck.

Packages create commitment and better results.

When clients commit longer, they:

  • Show up more

  • Take it seriously

  • Get better results

  • Stay longer

Instead of this:

  • $60 per session

Try this:

  • 12 sessions for a set price

  • 3-month transformation package

  • 6-month coaching program

You can also add bonuses:

  • Meal plan

  • Progress tracking

  • Weekly check-ins

  • Private support chat

When you bundle services, the value feels bigger.

People don’t just buy workouts.
They buy results.

Small Group Training Model

One of the smartest ways to earn more per hour.

Instead of training 1 person for $60…

Train 4 people at $30 each.

Now you make $120 in the same hour.

Clients also like group energy.

They feel:

  • Motivated

  • Supported

  • Less nervous

How to start:

  • Create a “4-Week Strength Group”

  • Limit it to 4–6 people

  • Offer lower price than private sessions

  • Keep sessions structured and focused

Small group training increases:

  • Your income

  • Client retention

  • Community feeling

And it saves your time.

Branded Workout Programs

This moves you from “trainer” to “brand.”

Instead of only selling time, sell programs.

Examples:

  • 8-Week Fat Loss Blueprint

  • 12-Week Muscle Builder Plan

  • Busy Moms Home Workout System

  • Beginner Strength Starter Program

Give your program a name.

People remember names.

You can sell these as:

  • PDF guides

  • Online coaching

  • Hybrid programs (online + in-person)

Now you are not just selling sessions.
You are selling a system.

And systems feel more professional.

Specialization Certifications (Niche Positioning)

General trainers compete with everyone.

Specialized trainers stand out.

When you focus on one group, your value goes up.

For example:

  • Weight loss for busy moms

  • Strength training for men over 40

  • Post-injury fitness

  • Youth athletic performance

  • Online coaching for remote workers

When you specialize:

  • Your marketing becomes clearer.

  • Your message becomes stronger.

  • You attract the right clients.

  • You can charge more.

People pay more for experts, not generalists.

Instead of saying:
“I help people get fit.”

Say:
“I help busy dads lose 20 pounds and gain strength in 16 weeks.”

Clear sells better.

When you combine:

  • Packages

  • Group training

  • Branded systems

  • Clear niche

You stop thinking only about “more clients.”

You start building a real fitness business.

And that’s where income becomes stable and predictable.

How to Stand Out as an Expert Personal Trainer

There are many trainers out there.

So why should someone choose you?

To stand out, you must look like an expert — not just someone who likes fitness.

This is your branding layer.

It builds trust before people even talk to you.

Compete in Fitness Competitions

You don’t have to become a pro athlete.

But competing shows discipline and commitment.

It tells people:

  • You practice what you teach

  • You push yourself

  • You live the lifestyle

You can compete in:

  • Local bodybuilding shows

  • Powerlifting meets

  • Cross-training events

  • Community fitness competitions

Share your journey online.

Post your training, your prep, your struggles.

People respect trainers who walk the walk.

Share Client Transformations

Nothing builds trust faster than real results.

Before and after photos are powerful.
But also share the story behind them.

Talk about:

  • Where the client started

  • What problems they faced

  • What changed

  • How long it took

Use real numbers if possible:

  • Pounds lost

  • Inches reduced

  • Strength gained

Always get permission first.

When people see real results, they believe you can help them too.

Post Educational Content

If you teach, people see you as a leader.

Don’t just post selfies or workouts.

Share knowledge.

For example:

  • Why protein matters

  • How to fix bad posture

  • Simple fat loss mistakes

  • Beginner gym tips

Keep it easy to understand.

When people learn something from you, they start to trust you.

And trust leads to sales.

Cross-Referrals with Health Pros

Build relationships with other health experts.

For example:

  • Chiropractors

  • Physical therapists

  • Nutritionists

  • Massage therapists

When you refer clients to them, they can refer clients to you.

It also makes you look more professional.

You become part of a trusted health network.

That raises your status.

Use Fitness Forums Smartly

Online communities are full of people asking for help.

Join:

  • Fitness Facebook groups

  • Local community groups

  • Q&A platforms

  • Reddit fitness threads

But don’t spam.

Instead:

  • Answer questions clearly

  • Give real advice

  • Be helpful

  • Add value first

Over time, people will check your profile.

And some will message you directly.

When you show up as helpful and knowledgeable, people see you as the expert.

Standing out is not about being loud.

It’s about being clear, helpful, and consistent.

When people see:

  • Real results

  • Real knowledge

  • Real effort

They stop seeing you as “just another trainer.”

They start seeing you as the expert.

30-Day Personal Training Marketing Plan

If you feel stuck, follow this simple 30-day plan.

No overthinking.
No fancy tools.
Just clear steps.

If you do this properly, you can see real momentum in one month.

Week 1 – Fix Your Online Presence

Before you chase clients, make sure you look professional online.

When someone searches your name, they should see trust.

Do this first:

  • Clean up your Instagram bio (clear result + location).

  • Add a simple call to action (DM me “START”).

  • Post 3 helpful short videos.

  • Update your profile photo (clear, friendly, professional).

  • Set up or improve your Google Business Profile.

  • Ask 3 happy clients for reviews.

Keep it simple.

Your goal this week is clarity and trust.

Week 2 – Launch Your Referral System

Now it’s time to activate your current clients.

Warm leads convert faster than strangers.

This week’s actions:

  • Announce a referral reward.

  • Offer 1 free session for every new signup.

  • Send a message to all current clients.

  • Remind them in person after sessions.

  • Post about it once on social media.

Make it easy for them to share.

One happy client can bring you two more.

Week 3 – Run a Challenge or Free Event

Now you create attention.

Excitement brings leads.

Choose one:

  • 21-Day Fat Loss Challenge

  • Free Saturday Bootcamp

  • 5-Day Home Workout Challenge

  • Free Zoom Workout Week

Steps:

  • Announce it 7 days before launch.

  • Keep entry simple.

  • Collect emails or phone numbers.

  • Show energy and leadership.

  • Deliver strong value.

Your goal is not just participants.

Your goal is future paying clients.

Week 4 – Follow Up + Upsell

This is where most trainers fail.

They don’t follow up.

Following up makes money.

This week:

  • Message every challenge participant.

  • Ask how they felt.

  • Offer a clear next step (package or program).

  • Create a limited-time offer.

  • Check in with referral leads.

Simple question works:

“Would you like help reaching this goal in the next 8 weeks?”

Keep it natural.

No pressure.

Just offer help.

What Happens After 30 Days?

If you complete all 4 weeks:

  • Your online presence looks stronger.

  • Your referral system runs in the background.

  • New leads enter from events or challenges.

  • Some convert into paying clients.

This is not magic.

It’s action.

Follow the system.
Repeat it next month.
Improve it each time.

Step-by-step marketing always beats random posting.

 
 

Frequently Asked Questions

How do personal trainers get clients fast?

Start with warm leads: current clients, friends, and family. Use referral programs and free sessions to create buzz. Combine this with short social media videos or a group challenge to attract attention quickly. Focus on action, not perfection.

What is the best free marketing strategy?

The referral system wins every time. Happy clients bring new clients naturally. Pair this with free live workouts, social media tips, and partnerships with local businesses. It costs nothing, but the results can be immediate.

Is social media enough to grow a PT business?

No. Social media builds trust and visibility, but it won’t fill your schedule alone. Combine it with referrals, local events, email marketing, and offline strategies for steady, predictable growth.

How much should trainers spend on marketing?

Start small. Many strategies are free. If you invest, spend on online ads only after your referral system, social media, and local presence are in place. Focus first on actions that convert rather than just spending money.

Do online trainers need local SEO?

Yes! Even online trainers benefit from local SEO. People search for trainers “near me” or in their city. Optimizing your Google Business Profile and being listed in directories helps attract leads in your area while boosting online credibility.


 

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Survey Results: The Best In Personal Training & Fitness Industry Trends for 2026

Survey-Results-The-Best-In-Fitness-Personal-Training-for-2023

It comes as no surprise that the fitness industry’s personal training is rapidly growing, especially during COVID times, where at-home and virtual workouts have exploded. As a whole, the personal training industry is growing at a rate of 8.7% per year, with the demand for personal trainers expected to grow 13% between now and 2028.

For CPTs within this highly dynamic and steadily expanding industry, fitness trends change annually. Fitness Mentors surveyed nearly 500 personal trainers to determine their preferences for the best fitness-related brands, technologies, workout strategies, services, education, client acquisition tactics, and more. 

The categories and topics we’ll touch on include:

  • Personal trainer client acquisition: Where are clients coming from?
  • The best fitness apps, software, and technology
  • The best personal training workouts
  • Best personal trainer certification.
  • Fitness Trend Projections For 2026

Some of the survey results were even a bit unexpected! Read on to see what we found.

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Personal Trainer Client Acquisition

Let’s start at the beginning. Where are we getting our clients? There’s not much sense in knowing the best workout strategies if we don’t have the clientele.

Over 50% of those surveyed by Fitness Mentors said their primary way to obtain clients is by word of mouth and referrals. Whether it’s a current client that recommended their services to someone else, or they just let members of their community know what they offer, most of their clients came this way. 

Second to that was social media, where 30.2% of those surveyed said they obtain the most clients. So what’s the best social media platform for personal trainers to use? According to 42.2% of the personal trainers we asked, Instagram is the best place to promote their personal training business, followed by 20% that suggested Facebook is best and 15.6% that prefer YouTube. 

Why did the majority choose Instagram? Likely because Instagram’s heavy reliance on photos makes for a great way to promote a business whose results are highly visual.

Personal-Trainer-Client-Acquisition-1

Fitness Apps, Software And Technology

Once we have our clients, what are the best ways to record their data and manage them? 

Best CMS

We asked our survey respondents what their choice is for the best client management software. The results were not unanimous, but nearly 31% of personal trainers said Trainerize is the best software, followed by MindBody at 15.4% and PT Distinction at 12.8%.

When we asked why Trainerize is their favorite, they talked about the many features like the ability to build customized training programs for their clients, track their progress, and even accept payments from them using the software.

So what about fitness and nutrition apps that personal trainers recommend for their own use and for their clients?

Best Nutrition App

Let’s start with nutrition – a big part of any personal trainer’s programs. The best nutrition tracking app that CPTs suggest their clients use is MyFitnessPal, which came in at 78.3%! Their many reasons involved the ease of use and the especially comprehensive database of foods and exercises.

Best Walking And Running Apps

When it came to walking and running apps to track your routes and progress, results were fairly close between three: Map My Run came in at 27.9%, Strava at 25.6%, and Nike+ at 20.9%. While it was a close call, the preference for Map My Run came because of the ability to track other activities besides just running. The app tracks cycling, interval training, walking, and more.

Best Fitness Training Apps

For virtual classes and training session apps, 20.5% of our surveyed trainers recommended Nike Training, while 17.9% preferred Beach Body. Both options allow the CPT’s clients to supplement their workouts with digital training that boasts anywhere-you-need-it accessibility.

Best Wearable Fitness Tracker

When it came to the best wearable fitness trackers, 44.7% of personal trainers answered their favorite was the Apple Watch. This was followed by 19.10% choosing Garmin, 12.8% who selected FitBit, and 10.6% who preferred Samsung.

With Apple and Garmin being two of the biggest names when it comes to wearable fitness trackers, you may wonder why CPTs lean more towards Apple. When we asked some of our voters, they said they prefer the Apple Watch because of the advanced features, such as the ECG and pulse oximeter sensors in the newer models.

Fitness industry Trends: Best Fitness apps

The Personal Training Workouts

On to the single-handed most important aspect of personal training: the workouts themselves. With so many new trends and fitness strategies, it’s no surprise that personal trainers may differ on what they feel is the best. We surveyed to find out what the majority prefer, and here’s what we found.

Best Workout For Weight Loss

When we asked personal trainers what they think the best workout for weight loss is, the majority, 51.10%, said interval training. 13.3% answered that CrossFit is their preferred method, and 8/9% answered running.

The trainers who chose interval training said they did so because it helps your body continue to burn fat even after the workout is over.

Best Cardio Equipment

For those trainers working in gyms or studios, or recommending equipment to their clients, we asked what the best is for cardio. 31.9% chose a rowing machine, compared to 23.4% who said a treadmill. Ellipticals and steppers tied up at around 15%.

Rowing machines were a top choice because of their workout efficiency. They target 85% of your body’s muscles, which makes them the perfect workout if you had to choose just one piece of equipment.

Home Fitness Brand

So which equipment brand is a favorite amongst our surveyed personal trainers? 36.6% chose Peloton, while 24.4% chose Total Gym. 

Peloton, which was once known solely for its stationary bikes, now offers treadmills as well. When we asked why the preference towards the brand, many responders told us it’s about the quality and technology within the fitness equipment. Since Peloton integrates with its app to allow motivation and tracking, it’s often a choice for those looking for that extra support.

Transportable Strength Training

One of the beautiful things about being a personal trainer is the ability to provide your services anywhere. We asked our group of personal trainers what their favorite transportable strength training is. 46.8% answered resistance bands, while 27.7% preferred dumbbells.

The trainers who preferred resistance bands did so because of their lightweight functionality, making them effective at muscle building, yet easier to travel with.

Workout Delivery

COVID-19 put a huge emphasis on at-home workouts, which includes virtual personal training. When we asked our surveyors what their preference was for delivering their sessions to their clients, 58.7% chose a hybrid combination of in-person and virtual to obtain the most success. 32.6% preferred completely in person, while 8.7% said purely remote.

The combination of virtual and in-person training was a clear winner. 

Workout Recovery

Personal trainers have preferences for how they recommend their clients recover from a workout, as well. While resting is certainly one option, as far as other tools and techniques go, a foam roller was the highest recommended at 42.2%. This was followed by massage at 17.8% and percussion therapy at 11.1%.

The trainers said they preferred foam rollers because of their self-myofascial release that assists with tightness and soreness. They’re also easy to carry around and don’t take up a lot of space.

Fitness industry Trends: The Personal Training Workouts

Personal Training Certification

No two personal training certifications are exactly the same, and each has its own set of pros and cons that may make it better for one person over another. We asked our pool of personal trainers what their preference was for certification and CEUs. 46.8% answered NASM, while 23.4% said ACE, and 12.8% responded Fitness Mentors own certification.

You can read more about each certification here to mak the best choice for you.

Personal-Training-Certification

Fitness Industry Trend Projections For 2026

If you’ve been wondering which fitness trends in 2026 are worth your time and which ones are just hype you’re in the right place.

Whether you’re a personal trainer trying to stay ahead of the curve, or someone who wants to make smarter choices about your health routine, I’ve broken down the top fitness industry trends projected to dominate 2026 so you can make informed decisions fast.

Let’s get into it.

Why Fitness Trends Matter More in 2026 Than Ever Before

The fitness industry isn’t slowing down. Consumer expectations are higher, technology is smarter, and the way people define “working out” has fundamentally shifted since the pandemic. If I’m being honest with you, the trainers and health-focused individuals who pay attention to these shifts will build better habits, better businesses, and better results.

Here are the 10 trends I believe you need to know about.

1. Move-to-Earn: Getting Paid to Break a Sweat

What it is: Move-to-earn apps reward users with cryptocurrency for meeting physical fitness goals. The more you move, the more you earn.

I know what you’re thinking, is this actually real? Yes, and it’s growing fast. These platforms combine blockchain technology with daily movement tracking to give users a financial incentive to stay active. Different apps use different earning models, but the core idea is simple: your steps, runs, and workouts translate into real rewards.

Why it matters for you: If you’ve struggled with motivation in the past, a financial stake in your fitness can change the game entirely. Gamification meets accountability.

2. Wearable Technology: The Fitness Tracker I Think Everyone Should Own

What it is: Smartwatches and fitness trackers that monitor heart rate, GPS, sleep, steps, calories, blood pressure, and more all from your wrist.

I can’t overstate how much wearable technology has evolved. What used to be a basic step counter is now a comprehensive health dashboard. Today’s devices give you insights that were once only available through clinical testing.

What I look for in a wearable:

  • Real-time heart rate monitoring
  • GPS for outdoor workouts
  • Sleep quality tracking
  • Blood pressure and heart rhythm alerts

Why it matters for you: If I want to improve my performance or my clients’ results, I need data. Wearables make tracking effortless and keep accountability at an all-time high.

3. At-Home Fitness: The Billion-Dollar Trend That Isn't Going Away

What it is: Structured home workouts supported by streaming platforms, on-demand classes, and digital coaching tools.

I find it fascinating that what started as a pandemic necessity has evolved into a genuine lifestyle preference. The at-home fitness market is expected to reach $14.74 billion by 2028 and that tells me everything about where consumer behavior is heading.

Platforms like Peloton have proven that you don’t need a gym to build a serious fitness routine. With live classes, on-demand workouts, and community features built right in, the home gym is now more capable than ever.

Why it matters for you: Lower barrier to consistency. When the gym is your living room, you eliminate excuses.

4. Virtual Personal Training: I Can Coach You From Anywhere

What it is: Live, one-on-one or group personal training delivered via video conferencing platforms like Zoom, Google Meet, or Skype or asynchronously through recorded sessions.

This trend changed my entire view on what “local” means in fitness. Virtual training removes geography as a limiting factor. As a trainer, I can serve clients around the world. As a client, I can work with the best trainer for my goals, not just the nearest one.

Why it matters for you: Flexibility, accessibility, and cost-effectiveness. Virtual training consistently delivers real results when the programming is solid.

5. Mindfulness in Fitness: The Mental Side I Used to Overlook

What it is: The intentional integration of meditation, breathwork, yoga nidra, and mindfulness practices into physical training routines.

I used to think mindfulness was separate from fitness. I was wrong. The data is clear mental resilience, focus, and stress management directly impact physical performance and recovery. Top athletes and trainers are now treating mental training with the same seriousness as physical conditioning.

What mindfulness in fitness looks like:

  • Guided breathing between sets
  • Post-workout meditation sessions
  • Yoga nidra for active recovery and sleep optimization
  • Body scan practices to build kinesthetic awareness

Why it matters for you: You can have the best program in the world, but if your mind isn’t in it, your body won’t follow.

6. Functional Fitness: Training for Real Life, Not Just the Mirror

What it is: Exercise programming that improves the movement patterns you use every day bending, lifting, pushing, pulling, twisting, and carrying.

This is a principle I stand behind completely. Functional fitness doesn’t isolate a single muscle in a vacuum. Instead, it trains your body as an integrated system. It actually is improving balance, coordination, mobility, and joint stability so you move better outside the gym.

Why it matters for you: Whether you’re 25 or 65, functional movement directly reduces injury risk and improves quality of life. That’s a return on investment no bicep curl can match alone.

7. HIIT Workouts: High Intensity, Maximum ROI on Your Time

What it is: High-Intensity Interval Training alternating short bursts of maximum effort with brief recovery periods.

I recommend HIIT to almost every client who tells me they’re short on time. It’s efficient, it’s proven, and it works. Research consistently shows HIIT burns more calories per minute than steady-state cardio, improves cardiovascular fitness faster, and continues burning calories post-workout through the afterburn effect (EPOC).

Why it matters for you: If I only have 20–30 minutes, HIIT is how I make every second count.

8. Outdoor Workouts: Why I Think Fresh Air Is Underrated

What it is: Taking training outside running trails, park workouts, outdoor bootcamps, cycling, swimming, hiking, and bodyweight circuits in natural environments.

There’s something about training outdoors that I genuinely believe makes you work harder without feeling like it. Studies support it too; outdoor exercise is linked to improved mood, reduced cortisol, and higher workout enjoyment compared to indoor training.

And the options go far beyond a jog. I’ve seen trainers use park benches for step-ups, trees for suspension training, and hills for sprint work. Get creative.

Why it matters for you: Variety breaks plateaus. Nature lowers stress hormones. Vitamin D supports recovery. Outdoor training checks all three boxes.

9. Smart Gym Equipment: AI-Powered Feedback in Real Time

What it is: Exercise machines and tools embedded with sensors and AI that analyze your form, count reps, track load, and deliver real-time performance feedback.

I’ve tested several smart gym devices, and what impresses me most isn’t the data, it’s the actionable insight. Instead of just knowing I did 10 reps, I know whether my form was compromised on reps 7 through 10. That kind of granular feedback accelerates improvement dramatically.

Why it matters for you: Smart equipment bridges the gap between training with a coach and training alone. It’s accountability, built into the machine itself.

10. Competitive Fitness: The Community-Driven Trend I See Everywhere

What it is: Organized competitive fitness events including CrossFit competitions, obstacle course races, and team-based fitness challenges.

Competitive fitness has something that solo training often lacks: community and external motivation. When I sign up for a race or competition, my training has a deadline, a goal, and often a team behind it. That changes everything about consistency and effort.

Why it matters for you: If you’ve ever struggled to stay motivated training alone, competition gives you a reason to show up. The community you build in the process is a bonus that keeps most people coming back.

A Final Word

These aren’t just trends I’m reporting on; these are signals about where the fitness industry is heading and what real people are responding to. Whether you’re a trainer building your programming for the year ahead, or an individual designing your own health journey, leaning into these trends gives you a structural advantage.

My recommendation? Don’t try to adopt all ten at once. Pick two or three that align with your goals or your clients’ goals, go deep on them, and build from there.

The fitness industry rewards people who stay curious and adapt. In 2026, that advantage has never been more available to you.